Companies - Revista F&H

Fresón de Palos |
World leader in
strawberry
the current production of fresón de
palos is the result of three decades of
working and researching, relying on
new technologies and respect for the
environment.
as a synonym of guarantee,
quality and service.
The current production process
of Fresón de Palos is the
result of three decades of
work, research, commitment
to new technologies, and respect
for the environment.
Last season 2012 meant
for Fresón de Palos a record
high respect to volume
production, reaching more
than 69,000 tons of fresh
strawberries, an increase of
19,864 tons more than in
2011.
As regards strawberries
for industry, the company
closed the campaign with
close 17,000 tons, an increase
of almost 7,000 tons
compared to 2011.
Enhace brand value is essential
in a market and a social
environment in constant
transformation. Still more if
it is a brand that represents
a cooperative, a model of
society based on unified resources
that needs, maybe
more than any other company,
a permanent revaluation
of its trademark as a vehicle
in order to get a greater penetration
and presence between
different publics.
If on top of this, there is
reference to a brand that
represents a world leader
Companies
company, the need for communication
and advertising
requires a responsible action.
Aware of this, Fresón de
Palos continues working on
the development of a brand
strategy, searching for loyalty
and the consolidation
of its privileged position
among the major distributors.
Fruit Logistica • February 2013
11