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Fruit Logistica • February 2013 72 <strong>Companies</strong> Axarquía Tropical | It reaches 4,000 tonns of subtropical fruit The company from Málaga will seek to consolidate its turnover for this camoaign. This firm marketed 4,000 tons of subtropical products last year, highlighting the avocado, which represents a 60 percent of its supply. The remaining 40 percent is split between mango and medlar. The signature is committed to the national product. Nevertheless has the support of 500 producers -a 90 percent of them are from Axarquía, and the rest from other areas of Málaga and Granada-. In order to maintain the company, has become in supplier in the Antonio Fernando. Spanish market and has increased its relationship with the French market, althoug it also sends goods to the rest of Europe, because the export is very important for the trading strategy of the company. In fact, it represents a 80 percent of turnover. For the next campaign, Antonio Fernando, manager of the firm, will consolidate the European markets which is currently working, as well as increase the storage capacity of cold. Finally, the trading strategy is guaranteed under the brands: Sabor, Bravo and Black Gold. Alexis Schlenew (Global Fruit Point Praha) | “Supermarkets are the only ones which include tropical fruit in Eastern Europe” Eastern Europe has become a ‘focus’ market for many ‘traders’ of the fruit and vegetable business. They are virgin markets for many references and the increase of purchasing power and the develop of upper-middle class has encouraged many exporters and European chains -Tesco, Billa, Albert Heijn, Rewe, Auchan, …- to find your position. The Eastern Europe also suffers a brake on economic development. For this reason, today the discount chains -Lidl, Aldi, Netto, Biedronka, …- are growing in Eastern Europe. This situation provokes a brake of value references in their development. That is what is happening with the tropical fruits. The German firm, Global Fruit Point, established a platform in Prague (Czech Republic), which is specialized in the tropical fruit trade for Eastern Europe, headed by Alexis Schlenew. The consumption of tropical fruits in these markets is not developed and, except the pineapple, which already has presence in the households, the rest of tropical fruits has not yet found its niche. The development of the tropical fruits in Eastern Europe “is done with the supermarkets, because the groceries do not provide this type of products”, says Schlenew. Schlenew points out that “there are less retail outlets increasingly in Czech Republic and only the Vietnamese population has groceries where the fruits and vegetables do not have a special role”, says the executive Schlenew. The fruits and vegetables demand in the Eastern European markets occurs in the months where there is pleasant temperatures. “The winter is not for the tropical fruits consumption”, explains Schlenew.
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Companies - Revista F&H

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