Companies - Revista F&H

Lacour |
Diversification of
business areas
diversification is a strategy, but for some
companies is a sign of identity. lacour
has opened all distribution networks
and the last one has been to open a
department for the industry.
is due to “the importance
of Perpignan and the Saint
Charles market to supply
to the chains in less than
24 hours”, says Antoinette
Monjauze, marketing manager
of Lacour.
“Saint Charles is seen as a
standard quality market but
is an efficient logistic center
that satisfies the chain
needs”, says Monjauze. Lacour
has developed a pro-
gram line with the chains,
in addition to the immediate
service depending on needs.
The company has had a 12
percent more of turnover
y marketed 86,000 tons in
2011-2012, due to the strategy
followed.
The company has a commercial
organization of 18
agents specialized in different
business areas, five
of which are specialized in
industry, which is a novelty
in the import sector in the
South of France.
Actions. In addition to its
strategy in destination, Lacour
has broken the Spain-
Morocco monopoly in its
portfolio of products, and develops
important programs
of Italian grape and different
products from North Africa
-Tunisia and Egypt-.
Companies
However, “our strong range
of products focuses on vegetables,
grapes, melon and
watermelon”, adds Morales.
The business development
of Lacour is linked to the introduction
of the brand Picolino
in supermarkets and
wholesalers. Today is one of
the brands more prevalent in
the supermarket shelves and
with a high quality standard.
Fruit Logistica • February 2013
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