Companies - Revista F&H

Hortofrutícola Las Norias |
A brand of service
develop a strategy of brand without
flee the volume. this is the key of
hortofrutícola las norias, company
that is joined to the dynamic of the
brand without losing contact with the
consumer of supermarkets betting by
the service.
a volume of 36,000 tons of
courgette.
The company was looking
for a relationship between
the brand and the product
without flee the markets,
since a 80 percent of the
company’s supply is for European
chains. The exporter
company developed a brand
for the main supplies of the
supermarkets.
The service. “The service is
for us so important as the
quality of the product in the
market,” points out Rubio.
The strategy in the service
was looking for working
with the most important
markets and, for this reason,
the company Dribling
leads the market share of
courgette in UK and it is a 25
percent of the sales of this
product in Switzerland.
Thanks to make volume and
maintain a service and a
quality of the product, “we
have consolidated in the
supermarket of reference
where we work,” says Antonio
Escobar, manager of
Hortofrutícola Las Norias.
The company is bench mark
for groups such as Tesco in
UK, Albert Heijn in Holland
Companies
or Carrefour in France, in
addition to be in the nordic
markets and Switzerland.
The next step of development
are the markets of
Eastern Europe, taking advantage
of the importance
that begin to have the european
chains in these destinations.
Fruit Logistica • February 2013
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