Blint n° 74 - Julio 2015

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suscríbase subscriptions suscríbase .................................................................................................................. Empresa / Company name .................................................................................................................. Nombre y Apellidos / Name and Surname .................................................................................................................. Cargo / Position .................................................................................................................. Dirección / Address .................................................................................................................. C.P. / Zip Code .................................................................................................................. Ciudad / Town .................................................................................................................. Provincia / Country .................................................................................................................. Tel. / Phone .................................................................................................................. Movil / Mobile .................................................................................................................. Fax .................................................................................................................. E-mail .................................................................................................................. Web .................................................................................................................. CIF-NIF / Company VAT .................................................................................................................. Fecha / Date SUSCRIPCIONES PARA ESPAÑA: www.blint.es Envíe el cupón debidamente cumplimentado trámite correo electrónico o fax a: BLINT INTERNATIONAL SL Rnd Sant Pere 17, 2ª planta - 08010 Barcelona - España Tel. +34 934081201-682286141 suscripciones@blint.es FORMA DE PAGO ANTICIPADA: Transferencia bancaria a: BLINT INTERNATIONAL S.L. Caixa Catalunya ES 81 2013 0020 62 02014 65692 Tarjeta de crédito: VISA Mastercard Vencimiento N° N° Titular de la carta Firma SUBSCRIPTION ONLY FOR ABROAD: Código de seguridad Fill in the form and send it by mail or fax to: A.I.E. - AGENZIA ITALIANA DI ESPORTAZIONE SRL via A. Manzoni, 12 - 20089 Rozzano (MI) - Italy tel. +39 025753911 - fax +39 0257512606 - info@aie-mag.com PAYMENT IN ADVANCE BY: Cheque International money order American Express Card Diners Club International LOS ÚLTIMOS 3 NUMEROS DETRÁS, A LA DERECHA Carta Sì Visa-Access-Eurocard-Mastercard Bank Americard VISA Bank transfer IBAN: IBAN IT 25 X 05584 33580 000000006209 Detallista / Indipendent Retailer Buyer Grandes Almacenes / Dept. Store Mayorista / Wholesaler Fabricante / Manufacturer Agente / Agent Diseñador / Designer Otro / Other ______________ Expiry date Security Code Name of card holder Signature NUEVAS FECHAS NUEVAS FECHAS DESEO HACER LA SUSCRIPCIÓN ANUAL: I WOULD LIKE TO ORDER A YEARLY SUBSCRIPTION TO (PRIORITY MAIL ONLY): 3 números al año / 3 issues per year 4 números al año / 4 issues per year 1 números al año / 1 issue per year 2 números al año / 2 issues per year DESDE EL N° STARTING FROM N° España € 50,00 Europe € 90,00 € 50,00 (only Italy) America Africa Asia Oceania € 100,00 € 105,00 € 130,00 € 140,00 € 170,00 € 50,00 € 55,00 € 60,00 € 100,00 € 110,00 € 120,00 BLINT <strong>74</strong> OUR MAGAZINE DISTRIBUTORS WORLDWIDE www.intimopiumare.com/ our-magazine-distributorsworldwide SOLE AGENT FOR DISTRIBUTION AND SUBSCRIPTIONS ABROAD: A.I.E. AGENZIA ITALIANA DI ESPORTAZIONE SRL via A. Manzoni, 12 20089 Rozzano (MI) Italy tel. +39 02 5753911 fax +39 02 57512606 info@aie-mag.com www.aie-mag.com
BLINT ENGLISH TRANSLATION INTERNATIONAL AL HILO DE…/THEADING IT TOGETHER THE WOMAN OF TOMORROW Stressed by a glaring lack of time for their personal pursuits. Torn between family and work. Forced to do their shopping in unpleasant surroundings. They are looking for an oasis of peace and they can find it in the boutiques In a constant race with time and in quest of a quiet, peaceful oasis, a moment of relaxation, a soothing break from the relentlessly frenetic pace of modern life, taken up with domestic and professional chores. Such is the life of today’s women, and things will only become increasingly hectic in the future. Apicture of their challenging lives emerges from focus groups and market research. A recent Nielsen survey examined the lives of women from 21 countries (Canada, South Africa, Mexico, Russia, Australia, the United Kingdom, Turkey, Japan, India, Brazil, France, Italy, Spain, Malaysia, the United States, Sweden, Nigeria, Thailand, China, South Korea and Germany) in order to understand their role in the area of consumer consumption, as well as their needs and desires. Those conducting the study interviewed fully 3,053 women from emerging countries and 3,421 from developed nations. The interviews revealed a number of key concepts regarding the role of the women in various contexts. WOMEN AND SOCIETY, POLITICS, ECONOMY Based on what the subjects declared during the interviews conducted in the various countries, it has been possible to understand the influence women are having in the realm of society, politics and the economy. “Women’s involvement in society is increasing in every way imaginable, economically, socially, in the medical field and in the political arena” (France) “I have to learn how to juggle numerous tasks all at the same time” (Australia) “Women are assuming more and more space in important, prestigious positions, thanks to their ability to manage everything” (Germany) “Along with their increasing importance in the work force, women are achieving a greater voice in society at large” (South Korea) “I’m convinced that the world would be a much better place and that all sorts of things would change if women were only given the opportunity to make important decisions, both at home and in the political arena” (the United Kingdom) Fully 90% of the women believe that their lot will be significantly improved over time and that things will gradually become easier for women and more opportunities are opened to them. “They will have to work increasingly long hours” (Brazil) “I only hope that women will enjoy greater power and this increased influence will be the fruit of improved education” (South Africa) “One will begin to see more women in important places in the fields of politics and society at large, like in the other countries in Europe” (Russia) The opportunities will be obvious, with greater hope and improved prospects for emerging countries. MORE POWER, MORE STRESS This empowerment, however, will lead to less time and more stress. “I frequently feel like I don’t have enough time” is something one repeatedly heard from 54% of the women living in developed countries. Of these 64% are Italian women and 58% of the totality of the European countries, while this situation applies to 62% of the women living in emerging countries. “I rarely have time to relax” (37% of the developed countries, of these 50% Italy and 46% Europe, 55% emerging nations). “Most of the time I feel stressed and that I have to much work to do” (38% developed countries, of these 51% Italy and 45% Europe, 49% emerging nations). “I frequently feel like I just don’t have enough time” is a declaration voiced by fully 58% of all the women from the European countries, and more specifically: Italy 64%, the United Kingdom 55%, France 64%, Germany 47%, Spain 66%. “I rarely have time in which just to relax” (Europe 46%, Italy 50%, the United Kingdom 37%, France 41%, Germany 42%, Spain 49%). “Most of the time I feel under stress and that I have too much work to do” (Europe 45%, Italy 52%, the United Kingdom 36%, France 43%, Germany 29%, Spain 48%). OBTAINING INFORMATION What do women do when it comes to seeking our information? TV and the grapevine are the main sources for information regarding new products and new brands. In the case of new products, the three most important sources of information in the following order for emerging nations are TV, the Internet and the community grapevine, but in the case of Italy they are TV, the Internet and direct mail. In Europe as a whole: TV, the grapevine and the Internet. For the emerging nations, on the other hand, the most important sources turn out to be TV, the grapevine and magazines. When it comes to learning about new stores, in the case of developed countries the three top sources of information are the grapevine, TV and the Internet. In the case of Italy, they are the grapevine, the Internet and direct mail; for Europe as a whole, they are TV, the grapevine and the Internet; and for the emerging nations they are TV, the grapevine and daily newspapers. THE KEYS TO SUCCESS Success lies in anticipating and satisfying women’s needs and desires. But how is this to be done? Investing in their future, which means: • identifying with their convictions and aspirations • understanding their needs in order to help them achieve a better lifestyle • women are capable of multi-tasking and they like this skill to be recognized Simplifying their worries and preoccupations, that is: • helping them to manage these worries • women realize that they are part of a greater community and as members in this collective they tend to seek out manufacturing companies who share their opinions and focus on the issues that are most important in their lives. Restoring their free time, that is: • making things simpler and easier throughout the process of shopping and purchasing: advertising, packaging, store design, transportability, use and disposal • simplifying the decisions which must be made regarding majorn purchases, such as automobiles, insurance and financial products. Earning their trust and confidence, that is: • creating relevant, social messages • not underestimating the power of the grapevine
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ENGLISH TEXT BAÑO LENCERÍA ÍNTIM
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1975 2015
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BLINT sumario BAÑO LENCERÍA ÍNTI
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info via emilia fashion showroom -
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Un bañador de Cris Zarel para vera
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Roidal, S.L. - tel. +34 977 629029
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Roidal, S.L. - tel. +34 977 629029
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para que las clientes puedan darse
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laFABBRICAdelLINO
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CLAIRE’S CHARLOTTE OLYMPIA ANTIGE
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BLINTENDENCIAS BAÑO BLINTRENDS BEA
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WWW.MARYANMEHLHORN.COM
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Producido y distribuido por LISANZA
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COLECCIONES NOVEDADES BAÑO MORA MO
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COLECCIONES NOVEDADES BAÑO EMPRESS
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COLECCIONES NOVEDADES LENCERÍA SON
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COLECCIONES NOVEDADES LENCERÍA DEA
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COLECCIÓN NOVEDADES HOMBRE SAFE SW
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COLECCIÓNES CÁPSULA CAPSULE COLLE
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PRODUCTOS NOVEDADES GILSA PARIS Sec
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NOTICIAS BUSINESS BUSINESS NEWS LIS
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DISEÑADORES DESIGNERS por Mariacri
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DISEÑADORES DESIGNERS En estas pá
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Next summer style LOS ESTILOS MÁS
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Zebra SELMARK Fantasía y unicolor
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Patterns ANTIGEL Biquini push-up re
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Coachella VERDISSIMA Al estilo del
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Tecnicolor DOLORES CORTÉS Los prin
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El bañador drapeado y el pareo, co
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Difusión Moda Internacional S.L. -
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Túnica corta con estampado tropica
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SELMARK S.L. - tel. +34 986493232 -
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Black & White sofisticado para el b
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BASMAR S.A. - tel. +34 936601612 -
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Desde arriba. Vestido palabra de ho
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Desde arriba. Biquini de la serie F
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Lurex y microfibra para el triángu
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CATALUÑA, ARAGÓN, NAVARRA, PAÍS
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1 2 3 4 10 ULTRA COLORS 5 9 6 8 7 1
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SWIMWEAR GRAN FASHION WEEK SUMMER 2
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Una explosión de femineidad, flore
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El sporty-swimwear de Aurelia Gil t
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Las prendas de la firma creada por
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El diseñador expresa un concepto a
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‘Paraíso Tropical’ es la nueva
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Page 117 and 118: Carmen Gonzáles firma una colecci
Page 119 and 120: La colección ‘B.1 Mariposas en t
Page 121 and 122: Líneas simples que realzan la silu
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Page 125 and 126: La marca italiana diseñada por Ale
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Page 133 and 134: XTG Fresca y a la moda, la colecci
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Page 137 and 138: En esta página. Una imagen de arch
Page 139 and 140: producidos cada año hasta mil mode
Page 141 and 142: Prendas de la serie Paradise en ver
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Page 146 and 147: TALLAS PLUS PLUS SIZES Un biquini d
Page 148 and 149: TALLAS PLUS PLUS SIZES La nueva ser
Page 150 and 151: PRENDAS MOLDEADORAS SHAPEWEAR Un ba
Page 152 and 153: NOVIAS BRIDES Conjunto de la serie
Page 154 and 155: MAMÁS&BEBÉS MOTHERS&BABIES LES UL
Page 156 and 157: EN FORMA FITNESS Bañador deportivo
Page 158 and 159: DE GIRA ON TOUR MODE CITY PARIS INT
Page 160 and 161: DE GIRA ON TOUR IMMAGINE ITALIA & C
Page 162: DE GIRA ON TOUR PRÓXIMAS CITAS MIA
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Page 169 and 170: ENGLISH TRANSLATION a superior, pus
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Blint n° 74 - Julio 2015

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