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Giorgio Armani Eyewear - LookVision.es

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“LA MOVIDA RAY-BAN”<br />

Music and eyewear interpret fashion<br />

Ray-Ban is using music to update the spirit of “La Movida”<br />

with two concerts in Barcelona and Madrid –on June 5<br />

and 12 r<strong>es</strong>pectively–, plus a CD with the b<strong>es</strong>t songs from<br />

“La movida” played by today’s top bands, which were<br />

chosen by the public who voted via the Ray-Ban webpage.<br />

T<br />

he Forum FNAC in Madrid was the setting<br />

for the pr<strong>es</strong>s conference to pr<strong>es</strong>ent<br />

the unedited CD“La Movida Ray-Ban”.<br />

Famous musicians, journalists, and industry<br />

stakeholders attended the event, including<br />

Jaime Urrutia, J<strong>es</strong>ús Ordovás and the band<br />

“D<strong>es</strong>pistaos”, as well as <strong>Giorgio</strong> Pradi, from<br />

Luxottica, and Paco Gamarra, from Warner.<br />

Journalist and writer J<strong>es</strong>ús Ordovás linked the<br />

spirit of “La Movida” with Ray-Ban since both<br />

share the same valu<strong>es</strong> of freedom and creativity.<br />

The well-known singer from the band “Gabinete<br />

Caligari”, Jaime Urrutia, spoke about his career<br />

and shared anecdot<strong>es</strong> from those days, and also<br />

conf<strong>es</strong>sed that he has been wearing Ray-Ban<br />

sunglass<strong>es</strong> for over 20 years, due to the brand’s<br />

image of freedom, strong personality and rocker<br />

lif<strong>es</strong>tyle. The band “D<strong>es</strong>pistaos” talked about the<br />

current influence of “La Movida” on emerging<br />

bands. <strong>Giorgio</strong> Pradi, general director of<br />

Luxottica Ibérica, pr<strong>es</strong>ented the philosophy and<br />

involvement of Ray-Ban in this project. “Ever<br />

since 1937 –he said–, Ray-Ban has been a symbol<br />

of a singular lif<strong>es</strong>tyle and an independent,<br />

bold, free way of being, in the world of music,<br />

cinema, society and fashion, with distinctive valu<strong>es</strong><br />

such as authenticity and tradition.” Paco<br />

Gamarra, from Warner, explained that this CD<br />

reviv<strong>es</strong> the 80s from a very special point of view,<br />

since the songs included have been chosen by<br />

the public and are the mythical on<strong>es</strong> from those<br />

days, but performed by today’s top artists.<br />

—– 30 —–<br />

Jaime Urrutia, singer of band “Gabinete Caligari”,<br />

with his inseparable aviator sunglass<strong>es</strong>. He’s been<br />

wearing Ray-Ban for more than 20 years.<br />

Jaime Urrutia, cantante del grupo “Gabinete<br />

Caligari”, con sus inseparabl<strong>es</strong> gafas aviator. Utiliza<br />

gafas Ray-Ban d<strong>es</strong>de hace más de 20 años.<br />

cación de Ray-Ban en <strong>es</strong>te proyecto. “D<strong>es</strong>de 1937 –dijo–,<br />

Ray-Ban ha sido el símbolo de un <strong>es</strong>tilo de vida singular y<br />

una forma de ser independiente, audaz y libre en el mundo<br />

de la música, el cine, la sociedad y la moda, con valor<strong>es</strong><br />

distintivos como autenticidad y tradición”. Paco Gamarra,<br />

de Warner, explicó que <strong>es</strong>te CD revive los tiempos de los<br />

años 80 d<strong>es</strong>de un punto de vista musical muy <strong>es</strong>pecial: las<br />

cancion<strong>es</strong> que se interpretan han sido elegidas por el<br />

público y son las míticas de aquella época pero interpretadas<br />

por los grand<strong>es</strong> artistas del momento.<br />

Este recopilatorio <strong>es</strong>tá compu<strong>es</strong>to por doce temas. Las<br />

cancion<strong>es</strong> más votadas que forman parte del CD son:<br />

Andrés Calamaro “Veneno en la piel”, El sueño de Morfeo<br />

“Una calle de París”, Pignoise “Para ti”, Fito & Fitipaldis<br />

“Quiero ser una <strong>es</strong>trella”, Seguridad Social “Salta”,<br />

Albertucho “Volando voy”, Jarabe de Palo con Los<br />

Secretos “Volver a ser un niño”, La Cabra Mecánica<br />

“Venezia” y David Summers “Ojos de perdida” Las combinacion<strong>es</strong><br />

grupo-tema más votadas incluidas también en<br />

el CD son: D<strong>es</strong>pistaos “Embrujada”, Huecco “Cadillac<br />

Solitario” y Zodiacs “Yo tenía una novia (que tocaba en un<br />

conjunto beat)”.<br />

El CD “La Movida Ray-Ban”, que incluye los 12 míticos<br />

temas elegidos por votación se puede adquirir en FNAC,<br />

El Corte Inglés y tiendas <strong>es</strong>pecializadas.<br />

The CD includ<strong>es</strong> twelve songs. The most<br />

voted on<strong>es</strong> were: Andrés Calamaro “Veneno en<br />

la piel”, El sueño de Morfeo “Una calle de<br />

París”, Pignoise “Para ti”, Fito & Fitipaldis<br />

“Quiero ser una <strong>es</strong>trella”, Seguridad Social<br />

“Salta”, Albertucho “Volando voy”, Jarabe de<br />

Palo and Los Secretos “Volver a ser un niño”,<br />

La Cabra Mecánica “Venezia”; and David<br />

Summers “Ojos de perdida”. The most voted<br />

band-theme combinations, also included in the<br />

CD, were: D<strong>es</strong>pistaos “Embrujada”, Huecco<br />

“Cadillac Solitario” and Zodiacs “Yo tenía<br />

una novia (que tocaba en un conjunto beat)”.<br />

The CD “La Movida Ray-Ban” can be purchased<br />

from FNAC, El Corte Inglés and specialised<br />

shops.

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