MyUFL Final NEW_merged

Focus Statement and Interview Guides
Since myUFL is a website for online self-services, we narrowed down our interview focus to user
experience on online self-services. We started with learning information from users themselves,
such as their role in UF and their daily internet usage behavior. These questions are supposed to
bring interviewees to our topic. Then, we brought more questions regarding their online
self-service experience. Specifically, our second focus statement explored what information that
the interviewee is looking for during their experience on the online self-service websites, and the
third focus statement investigated the way that the users like to access the services. Finally, we
had a brief supplementary section that introduced the myUFL to our interviewees and asked for
their opinions on the product.
Following is a detailed interview guide. For each focus statement, we listed correlated interview
goals each. And for each interview goal, we came with several interview questions.
1. Focus statement1: Guage about the user and their daily internet usage behavior;
a. Interview goal: Introductory questions to make the user ease up and familiar.
i. Question1: What is your role at the University of Florida?
ii.
iii.
iv.
Question2: How much time do you spend online every day?
Question3: What online self-service do you use frequently?
Question4: Why do you keep using the self-service/ Why is it important to
you?
2. Focus statement2: Understand what information that users might want to use/learn on
online self-service websites;
a. Interview goal: Find out what information people are usually looking for when they
are visiting an online self-service.
i. Question1: Think about the last time you used an online self-service, tell me
your story.
ii.
Question2: What information do you want to learn when you are working
on the mentioned self-services?
3. Focus statement3: Understand how users like to access services;
a. Interview goal: Find out what makes it easy/hard for people to complete an online
self-service.
i. Question1: How much time do you spend on the services? (pick one from
previous answers)
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