Speciale Mared'Amare PE 2015 - Luglio 2014

Mare d’Amarepreview
In passerella durante le sfilate
all’ultima edizione del salone.
Model on the catwalk at last
year’s Mare d’Amare.
website, and on social networks,
so that everything is shareable
and therefore more engaging. The
exhibition’s app, downloaded on
smartphones and tablets, enables the
user to get all the information about
the event and is alerted shortly before
the start of the shows. We discuss this
in detail in the section dedicated to
Digital with Gianluigi Peana from EGO
Communication, who worked on Mare
d’Amare’s implementation of digital
technology.
THE RUNWAY VEERING
TOWARDS FASHION
The essential moment of
entertainment and information,
which never misses a social aspect,
the fashion shows are one of the
cornerstones of Mare d’Amare since
the first edition, and the undisputed
protagonists as well. The spotlight on
restyling the collective fashion shows,
starting from this edition will be
organized according to the season’s
trends, developed by a famous style
bureau, and not with the output of the
individual brands as in the past. The
personal runway is dedicated to Group
Stress, which shows collections of its
well-known brands Domani, D.J, and
Atlantique. Mare d’Amare continues
to follow closely with the young talents
of beachwear, to whom it dedicates
the fashion show Ondanomala, that
bring their creations to the catwalk: a
moment of important information for
both businesses and for visitors who
can touch the state of the creative
artworks of young talent. Another
event not to be missed is the fashion
show of the prototypes with the
premier of fabrics for summer 2016.
All the details are narrated by Stefano
Bini of Elevent in the section Fashion
Show.
dalla prima edizione, e anche nell’appuntamento alle porte sono indiscusse
protagoniste. Riflettori puntati sul restyling delle sfilate collettive, che da
questa edizione saranno organizzate secondo i trend della stagione, elaborati
da un famoso bureau de style, e non più con le uscite dei singoli marchi
come accadeva in passato. La passerella monografica è dedicata al Gruppo
Stress, che presenta le collezioni dei suoi noti brand Domani, D.J. e Atlantique.
Mare d’Amare continua a seguire con attenzione i giovani talenti del
beachwear, a cui dedica la sfilata Ondanomala, che porta in passerella le
loro creazioni: un momento di informazione importante sia per le aziende,
sia per i visitatori, che possono toccare con mano lo stato dell’arte della
creatività delle nuove leve. Altro appuntamento da non perdere è il défilé
AN EVENTFUL OUTSIDE
EXHIBITION
The Florentine festival is not
identified exclusively with work: the
organization has always characterized
the exhibition as a perfect mix of
business, information, culture, and
recreation.
And also in this 2014 edition, as in
the best tradition, strictly professional
moments join together with a series
of happenings of beauty and fun.
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