Mare d’Amarepreview In passerella durante le sfilate all’ultima edizione del salone. Model on the catwalk at last year’s Mare d’Amare. website, and on social networks, so that everything is shareable and therefore more engaging. The exhibition’s app, downloaded on smartphones and tablets, enables the user to get all the information about the event and is alerted shortly before the start of the shows. We discuss this in detail in the section dedicated to Digital with Gianluigi Peana from EGO Communication, who worked on Mare d’Amare’s implementation of digital technology. THE RUNWAY VEERING TOWARDS FASHION The essential moment of entertainment and information, which never misses a social aspect, the fashion shows are one of the cornerstones of Mare d’Amare since the first edition, and the undisputed protagonists as well. The spotlight on restyling the collective fashion shows, starting from this edition will be organized according to the season’s trends, developed by a famous style bureau, and not with the output of the individual brands as in the past. The personal runway is dedicated to Group Stress, which shows collections of its well-known brands Domani, D.J, and Atlantique. Mare d’Amare continues to follow closely with the young talents of beachwear, to whom it dedicates the fashion show Ondanomala, that bring their creations to the catwalk: a moment of important information for both businesses and for visitors who can touch the state of the creative artworks of young talent. Another event not to be missed is the fashion show of the prototypes with the premier of fabrics for summer 2016. All the details are narrated by Stefano Bini of Elevent in the section Fashion Show. dalla prima edizione, e anche nell’appuntamento alle porte sono indiscusse protagoniste. Riflettori puntati sul restyling delle sfilate collettive, che da questa edizione saranno organizzate secondo i trend della stagione, elaborati da un famoso bureau de style, e non più con le uscite dei singoli marchi come accadeva in passato. La passerella monografica è dedicata al Gruppo Stress, che presenta le collezioni dei suoi noti brand Domani, D.J. e Atlantique. Mare d’Amare continua a seguire con attenzione i giovani talenti del beachwear, a cui dedica la sfilata Ondanomala, che porta in passerella le loro creazioni: un momento di informazione importante sia per le aziende, sia per i visitatori, che possono toccare con mano lo stato dell’arte della creatività delle nuove leve. Altro appuntamento da non perdere è il défilé AN EVENTFUL OUTSIDE EXHIBITION The Florentine festival is not identified exclusively with work: the organization has always characterized the exhibition as a perfect mix of business, information, culture, and recreation. And also in this <strong>2014</strong> edition, as in the best tradition, strictly professional moments join together with a series of happenings of beauty and fun. 4
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