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ENGLISH TRANSLATION<br />
COMPANY PROFILE (on page 50)<br />
GARDA<br />
THE QUALITY YARN<br />
The time-honored craft-based skills of yesteryear and<br />
constant innovation are woven into the history of a company<br />
focused on the quality and sustainability of its products<br />
There’s a common thread of tradition and innovation<br />
connecting the past and the future of the Garda Company.<br />
It all began in 1960, when Giovanni and Margherita Garda<br />
created their very first intimate apparel items in cotton and<br />
lisle cotton. Back then the entire manufacturing process was<br />
carried our in the family home: design, production and sales.<br />
Obviously, a great deal has changed over the course of the<br />
ensuing years, but this initial experience has bequeathed the<br />
firm an enduring allegiance to the craftsmanship involved<br />
and the artisanal quality of the products. To this day, the passion<br />
and enthusiasm, the scrupulous commitment to quality<br />
and respect for the customers constitute integral components<br />
of the Garda identity.<br />
This commitment to its original, founding values, however,<br />
has not kept this dynamic firm from reguarly taking onboard<br />
the latest technological breakthroughs and the most innovative<br />
processes in order to be able to offer products and services<br />
constantly on the cutting edge.<br />
Beginning back in 1995 all the garments produced by Garda<br />
have proudly flourished the coveted Oeko-Tex certification,<br />
guaranteeing their eco-sustainability throughout the manufacturing<br />
process, not to mention the absence of substances<br />
that could be harmful to human health. Garda is also able to<br />
certify its products as Children work Free, undertaking to<br />
make absolutely sure that every phase of the manufacturing<br />
chain is carried out without the involvement of child labor.<br />
This commitment and this concern with environmental sustainability<br />
and social values were honored when the company<br />
was granted the CentroCot Award in 2015.<br />
Another characteristic that has always distinguished Garda<br />
is the way it relentlessly pursues research into the materials,<br />
a concern that translates into the use of traditional<br />
luxury yarns, such as fine cotton and lisle cotton, combined<br />
with more modern, innovative materials, such as micromodal.<br />
Currently, the company is engaged in a number of highly<br />
interesting projects, having to do with both men’s and<br />
women’s underwear.<br />
In the first category special mention should be made of<br />
Ginni, a line of underwear with a sporty - but not high-tech<br />
- flair, perfect for a dynamic sort of man who is always in motion.<br />
The garments feature practical styling and elasticized<br />
cotton, with soft, comfortable elastic elements in order to<br />
provide perfect fit and complete freedom of movement.<br />
A wide range of colors are available in order to make it possible<br />
to wear the items in this outstanding line under any<br />
type of outerwear clothing: from the most classic white, to a<br />
wonderfully casual, sporty gray tone, by way of the elegance<br />
of black and blue. Recently, some exciting new models have<br />
been added to this line, including the rower’s tank model and<br />
the new sleeveless t-shirts, very smart as outerwear, as well,<br />
and the same can be said of the V-neck t-shirt, sporting flat,<br />
invisible seams. But the real news is the Ginni Up line: briefs<br />
and boxers featuring the latest in terms of pioneering new<br />
technical breakthroughs in order to guarantee comfort and<br />
elasticity, without compression or constriction.<br />
The styling, seam treatments, featured materials and presence<br />
of protective, supportive cups make these garments<br />
perfect for athletic training.<br />
Garda is also keenly alert to the demands and needs of women<br />
shoppers, who tend to want products that are practical and<br />
comfortable, while, at the same time, help them to feel beautiful<br />
and confident. Garda’s women’s intimate apparel boasts<br />
simple styling, creating items that are easy to wear with a<br />
natural nonchalance any day of the week. The Garda woman<br />
isvery concerned with detailing and always on the lookout for<br />
superior quality when it comes to the materials and finishing.<br />
The most classic, elegant line features lisle cotton with lace<br />
or macramé, while the garments made from a cotton-modal<br />
blend, including the daintier version with lace, or from diaphanous<br />
micromodal with lace are perfect for younger, more<br />
dynamic women.<br />
The selection is completed with the line in Makò cotton -<br />
plain or with lace - and a line of winter knits entirely made<br />
in Italy, this is the line of seamless briefs, made with a very<br />
high percentage of cotton in the fabric. The collection boasts<br />
a color palette composed of black, white, blue and a silken<br />
tone. In order to facilitate displaying the products in a retail<br />
setting, Garda offers its new customers provides its new customers<br />
with free-standing display units for the briefs and t-<br />
shirts. In the new future the firm is planning to expand the
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