Intimo più mare n° 225 | Febbraio 2022

ENGLISH TRANSLATION
woman showed the way, serving as an inspiration to
her children and us grandchildren, transforming that
market stall into an entrepreneurial success story we
are proud to carry on into the future.”
In 1982 F.lli Campagnolo began an ambitious program
of expansion into the international markets,
currently boasting a number of different manufacturing
facilities, all the fruit of years of entrepreneurial
experience. Indeed, there are currently six manufacturing
plants in Italy, Tunisia and Romania, with more
than 500 employees.
«For more that 50 years F.lli Campagnolo has been
producing and marketing successful collections:
CMP, Melby, Maryplaid and FC F.lli Campagnolo,
not to mention the Nucleo retail project. From mere
toddlers to teenagers, from young adults to families,
the Group’s brands know how to cater to the desires
of consumers in quest of garments featuring an authentic,
unmistakable flair. Practicality and quality,
technical features and lot of color are the signature
hallmarks that make all the difference.
The impressive success achieved by the Group can
also be seen in the numbers it has consistently tallied
up over the years. In 2021, a year that was especially
challenging for the textile and retail sectors, F.lli
Campagnolo managed to contain the drop in sales,
with total sales estimated at some 176 million euros,
and the Maryplaid line actually registered a growth
of 40% over the previous year.
We can therefore safely assert that this enterprising
group is managing to maintain growth, revealing
remarkable skill when it comes to adapting to the
quirks of an ever-changing market without ever losing
sight of its origins, the roots that represent the
very foundation of the entire company,” explained
Maria Pia Campagnolo.
In addition to offering a differentiated line of blankets
and accessories, the Marplaid line also includes a
collection of homewear, Maryhome. Ever since 2007
Maryplaid has also been distributing under license
the Marina Militare brand: tailor-made products for
men who enjoy sporting stylish, elegant clothing at
the seaside and for children who dream of the sea
and distant horizons.
«Maryplaid is a brand that is all about the home, the
family and cozy congeniality, evoking these timeless
values by means of sophisticated, quality products
distinguished by exceptional styling and charm. This
is how we want to enter people’s homes, discretely,
with impeccable manners. This is the way we are and
it reflects the values of our company: a strong sense
of family, loyalty and rectitude, honesty and the enduring
bond with our origins. Our products cater to
the family, but our principal consumer is represented
by women between 30 and 60 years old.”
For F.lli Campagnolo putting together a collection
means interpreting trends in a creative way, respecting
the needs of each and every individual. It means
offering quality, comfort, love, warmth and originality
all at the same time. The company strives to express
all of this by means of its style and the unflagging
research it conducts regarding materials, colors and
the sort of details that make all the different in the
competitive marketplace and the discriminating eyes
of the retail shopper.
«And it is in this spirit that we have created the FW22
collection, a union of styles, trends and chromatics
that reflect the contemporary world around us, from
which we have drawn upon the boundless bounty of
beauty in its many forms and expressions. Our collection
has been divided into three themes, differing in
terms of featured colors and patterns, but united by
the common denominator of style and sophistication.
Each theme finds expression in both the homewear
line and Maryplaid line in order to create coordinated
packs and experience the home in a harmonious
way,” the company owner continued. “Among the
latest new developments one must certainly mention
the graphic effects, realized with embroidery techniques
and special applications, capable of embellishing
the garments, imbuing them with real vitality
while rendering them unique and individual. This
collection is truly rich, featuring a complete selection
and we are confident that it will be a hit with the retail
shoppers.” The company will be attending Immagine
Italia & Co.: a decision prompted by the faith they
have, not only in the event, but in the effectiveness
of communication in general. «We realize that personal
contact and the fostering of relationships have
suffered during this recent period, that relations have
been strained and uncertain, but at the same time we
firmly believe these same relationships to be essential
and that we must make every effort to re-establish
and nurture them.”
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