EDITORIAL Simon King
EDITORIAL Simon King Associate Editor Transport industry embraces segmentation Industry transformation is a hot topic and the significant investments that have been made in transport are a key element of this revolution. Transport, including air travel, is at the heart of travel professionals’ work, and at IFTM Top Resa, visitors can see the latest innovations from a number of airlines. The past few years have increasingly seen airlines and train companies refining the profiles of passengers, by segmenting their offer, a trend which is set to continue. You will find all the latest information on the evolution of these trends right here – at IFTM Top Resa. L'industrie du transport mise sur la segmentation La transformation de l'industrie est un sujet brûlant et les investissements importants réalisés dans le secteur des transports constituent un élément clé de cette révolution. Le transport est au cœur du travail des professionnels du tourisme et les visiteurs d’IFTM Top Resa peuvent découvrir les dernières innovations de plusieurs compagnies aériennes. Ces dernières années, de plus en plus de compagnies aériennes et ferroviaires ont affiné le profil des passagers en segmentant leur offre, une tendance qui devrait se poursuivre. Vous trouverez ici, à IFTM Top Resa, toutes les informations les plus récentes sur l'évolution de ces tendances. Morning Briefing by Frédéric Lorin This second day of the show is placed under the sign of business travel. First of all, through the workshops concerning the business travel chain and the means of payment in business travel organised at the Business Club in the morning. This afternoon, the International Day of Business Travel (JIVA) will offer several Agora room events including the presentation of the laurels of business travel at 5pm. This Ce deuxième jour du salon est placé sous le signe du voyages d’affaires. Tout d'abord à travers les ateliers sur la chaîne des voyages d’affaires et les moyens de paiements dans le business travel organisés au Club Affaires en matinée. Cet après midi, la Journée Internationale du Voyages d’Affaire (JIVA) proposera plusieurs événements salle Agora dont la remise des Lauriers du Voyages d’Affaires à 17h. Cette journée dédiée se dedicated day will conclude with a cocktail organised with the AFTM and Déplacements pro. Furthermore, the Hackathon that debuted yesterday will deliver its verdict at the final which will be held at 3pm in the Arena Allianz Travel, a new room that is also today hosting outstanding lectures on the themes of social networks, influence marketing and tourism brands. A good day to you all! Le briefing matinal de Frédéric Lorin Frédéric Lorin Tourism Division Director, Reed Expositions France Directeur de la division tourisme, Reed Expositions France conclura par un cocktail organisé avec l’AFTM et Déplacements pro. D’autre part, le Hackathon débuté hier livrera son verdict lors de la finale qui se tiendra à 15h dans la salle Arena Allianz Travel, nouvelle salle qui accueillera aussi aujourd’hui des conférences exceptionnelles sur les thèmes des réseaux sociaux, du marketing d’influence et des marques du tourisme. Bonne journée à tous ! 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