CE IEMES - Fontys ACI

Studiegids Commerciële Economie 2013/2014Naam moduleToetscode(s)CompetentiesPrestatie indicatorBeroepsproductenHoofdonderwerpen /korte omschrijvingmoduleTheme Park Concepting2259YADV32C1 OndernemerschapC2 MarktonderzoekC3 Bedrijfs- en omgevingsanalyseC4 Strategie en beleidC5 Planning en uitvoeringProjectplan/ Offer containing (practical) concepts and budgetsThroughout the world the themed space has grown in ubiquity,popularity, and diversity. Theming involves the use of an overarchingtheme to create a holistic and integrated spatial organization of aconsumer venue. Theme parks have become ‘cathedrals ofconsumption’. During this course you will learn to develop an appealing,and long term effective concept for a theme park resort.Week 1: Introduction (ch.1,2,4)Course outline, assignment, grading policy, etc.The development and categorization of theme parksDefinitions and social origin of theme parksProfile of major theme park operatorsWeek 2: Theme parks and the entertainment society (ch.3,5,6)Globalization of the theme park industryTheme parks and the commercialization of leisureUrbanism of theme parks and spatial innovationWeek 3: Master planning (ch.7,8,11)The social, environmental and cultural impact of theme parksThe development of theme park destinationsThe architectonic design of a theme parkRouting, flow and capacityRoller coaster math (calculating the design day)Week 4: Feasibility studies (ch.9,10)Factors influencing the development processLocational factors of theme park developmentBasic principles of theme park planningProject development and viabilityFinancing theme park projectsWeek 5: Disney and theming (handouts)The Disney principlesImagineering the Disney wayThe Disney brand webThe theming landscape and processing modelEffects of theming on visitor attendance103