CE IEMES - Fontys ACI

Studiegids Commerciële Economie 2013/2014Name AdvancedCourseExamination codeCompetence(s)Performance indicatorProfessionalproduct(s)Main subjects / shortdescription moduleBusiness model marketing2259YADV30C4 Strategie en beleidC5 Planning en uitvoeringStudents work on their own new business model and will present theirconcepts to an industry expert. The iPad app ‘Business model toolbox’will help students to evaluate their business model.In times of financial crisis organizations are searching for new ways ofbusiness. New business models can create new markets, increasingprofits and insure future existence. This course discusses a lot of newbusiness models (mainly in the entertainment, music & event industry).Students also learn how to recognize patterns of new business modelsand are challenged to look deeper into the theory behind these businessmodel patterns.After a couple of theoretical sessions students will work together inorder to develop their own new business model. They will have to usethe techniques and tools to create a new mind-blowing business modelfor the EME-industry. The last session the students will present theirbusiness model concepts to an industry expert.Mandatory literatureMain subjects: New Business Models, Business model building blocks,Business model canvas, Business model patterns (long tail, unbundled,multisided platforms, freemium, open), Business model designing andstrategy.- Business model generation (BMG), Osterwalder & Pigneur, ISBN0470876417 / 9780470876411Examination code:2259YADV30Period of Examination Period 1Period 2Period 3Period 4Period 5Type of examinationHours of studyAssignment (business model plan)PresentationColleges: 24 hoursPreparation colleges: 30 hoursAssignment: 30 hoursExamination contentResources at examinationMandatory literature, slides and handoutsnone70