CE IEMES - Fontys ACI

Studiegids Commerciële Economie 2013/2014Name AdvancedCourseExamination codeCompetence(s)Event2259YADV18C4 Strategie en beleidPerformance indicator Competentie 4:Het initiëren, (laten) ontwikkelen, plannen, vermarkten (laten)uitvoerenen evalueren van managen, op basis van relevantemanagementmodellen van evenementen, uitgaande van een event alsmarketingcommunicatie instrument.Professionalproduct(s)Main subjects / shortdescription moduleMandatory literatureEvents have an impact, they matter and are more and more frequentlyused as a strategical tool. This course is all about the way organisationsimplement events as a marketingtool to reach out to their targetgroup.Topics:- Events as a strategical marketingtool- Events and relationshipmarketing- Events and marketingcommunication- Events and branding- Events and citymarketing- Touchpoints-theory- Effectmeasurement / Return On InvestmentHet Event als Strategisch Marketinginstrument / D. Gerritsen en R. vanOlderen / Uitgeverij Coutinho / 2011 / ISBN: 9789046902417 / € 37,50As soon as this book is available in an English version the English versionwill be mandatory, Students will be informed about this.Examination code:2259YADV18Period of Examination Period 1Period 2Period 3Period 4/5Type of examinationHours of studyExamination contentResources at examinationWritten examColleges: 24 hoursPreparation colleges: 18 hoursPreparation written exam: 42 hoursThe (entire) book and the content of theclasses (PPT-sheets, articles)none86