CE IEMES - Fontys ACI

Studiegids Commerciële Economie 2013/2014Name Advanced CourseExamination codeCompetence(s)Performance indicatorProfessional product(s)Main subjects / shortdescription moduleCorporate Social Responsibility2259YADV04C3 Bedrijfs- en omgevingsanalyseC4 Strategie en beleidC5 Planning en uitvoeringUnderstanding and analyzing CSR policies and approaches and theirpractical implications for marketing (within the entertainment sector)Individual research paperDuring this advanced course the main concepts within the contemporaryCSR debate will be dealt with, with a special attention to entertainment.The following are the main topics that will be covered in this course:1. Globalization, businesses and social responsibility2. Business ethics3. Entertainment and social responsibility4. Tools to understand CSR within companies (foot printing, reporting,certification etc.)5. Understanding CSR themes (Fair Trade, Child Labor, Human rights,Climate Change.)The exact content of the course will be determined by actual events, newsand developments within the field of CSR.Week 1: Introduction to basics of CSR including analysis of CSR policies,sustainable development, ethics and stakeholder theory. Explanation ofmain deliverablesWeek 2: Comparing CSR policies, presentations of companies,understanding CSR within Medium and Small BusinessesWeek 3: Critical look at CSR themes (Child Labor, Human Rights etc) andpresentationsWeek 4: Overview of sustainable tools and how they work in practiceWeek 5: Understanding the relation between CSR and marketing ,sustainable marketing and green washingWeek 6: Practical work for final assignmentsMandatory literatureCorporate Responsibility: Governance, Compliance and Ethics in aSustainable Environment 2/E / Tom Cannon / Financial Times Press / 2012 /ISBN10: 0273738739 & ISBN13: 9780273738732 / IMPORTANT: THE FINALREADINGS MATERIALS FOR THIS COURSE WILL BE ANNOUNCED DURINGTHE FIRST LESSON. DO NOT BUY THE BOOK YET!80