CE IEMES - Fontys ACI

Studiegids Commerciële Economie 2013/2014Name AdvancedCourseExamination codeCompetence(s)Futures studies and scenarioplanning2259YADV13C3 Bedrijfs- en omgevingsanalyseC7 CommunicatiePerformance indicator Beoordelen van strategische opties voor de nationale en/ofinternationale markt op basis van de analyse. Rapporteren en overtuigend presenteren van de resultaten enverantwoorden van de analyse, inclusief verantwoorden van deaanpak en geven van een advies over het vervolgtraject. Beheersen van de Engelse taal op Europees taalniveau B2+.Professionalproduct(s)A scenario planning process report, with 4 future scenario’s describedand 1 scenario visualised in detail, for a company/institution within EMEsector.Main subjects / shortdescription moduleThe process of scenario building method consists of elaborate futuretrendresearch on different levels and creating new possible new futuresfrom that research, in order to cope with uncertainties in makingstrategic decisions on the long term.The research part consists of: determining the scenario decision focus ,data collection through expert interviews and elaborate trendresearchon macro, sector and consumer behavior level. Analysing by impactinsecuritymatrix, determining the axes of uncertainty. When all this isdone, the creative part starts:Constructing the scenario’s: Describing the scenario’s using the researchoutcomes and making them into imaginative stories by use of storytellingand visualizing methods.Mandatory literatureThe scenario process, research and constructing is a process that needssparring and cooperation. During the course you will work together in agroup. The actual scenario report, however, will be an individualassignment. The outlines of the assignment will be published onsharepoint. Retakes are completely individual.Articles:van 't Klooster, Susan A, & van Asselt, M. B. A. (2006). Practising thescenario-axes technique. Futures, 38(1), 15-30.doi:10.1016/j.futures.2005.04.019Robert Baldock. (1999). 5 futures. Management Review, 88(9), 52Internet sources like www.futuretimeline.net and www.kurzweilai.netwill be used to gain technological innovation data (underpinned withacademic references)Sectortrends: Entertainment and Media outlook 2012-2016 (PWC)(available at school for inspection, no need to buy yourself)To be completed with additional articles and sources that will be providedfor on sharepoint.88