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104
K A P I T T E L
Sammendrag
Summary
ÖVERSÄTTNING: Magnus Gudnason
Summary
‘No limits’ are a key issue in
this publication – if obstacles
are removed, considerably
more citizens in the Nordic
countries will be able to participate
in society, media, culture,
sports and social life. Media
and culture policy are the key
issues. With regard to the
considerable proportion of
disabled people in the Nordic
countries, people with disabilities
are underrepresented in
the media and within the
arenas of cultural life.
The media plays a leading normative
role in our societies. Journalism
can consolidate prejudice and
reduce people – or challenge
clichés and change people’s views
of others and themselves. Therefore,
it is important that the media
image of people with disabilities is
differentiated and nuanced.
Sigrún Stefánsdóttir, director of
programming at RÚV, the Icelandic
public service radio and TV channel,
believes it is her task to make
sure that all people, regardless of
physical and mental state, are
portrayed with respect, both with
regard to what unites us and our
differences.
By finding a place in the media,
one becomes visible in public
debate. That in turn can change
the traditional views of a person
or a whole group of persons in a
similar life situation. Tare Teksum
participated in the Norwegian
TV-series «Ingen grenser» («No
borders»), which became a turning
point in his life. «I used to be
lonely and isolated, I felt excluded.
Now, everything is the opposite.
I have friends, work, feel appreciated
and wanted.»
Use the media to challenge
norms. Make sure the media
reflects the diversity of our
societies, not the simplicity.
The Nordic countries have committed
themselves to fulfill the UNconvention
on human rights for
people with disabilities. According
to the convention, it is a basic
democratic right to have access to
media coverage as well as not
being excluded from the possibility
of participating in and producing
media because of reduced functional
capacity. The Nordic countries
have also committed themselves to
make sure that the media portrays
people with disabilities in a varied
way. At present, only the public
service companies are under
pressure from the state with
regard to participation, accessibility
and representation of people with
disabilities.
Geoff Adams-Spink is a disability
correspondent at the BBC. He
points out that actors and journalists
with disabilities have to be
portrayed on radio and TV in order
to change norms. Here, the Nordic
countries have a lot to learn from
the outside world.
The Nordic ministries of
culture should request all
media producers to achieve
measurable goals of participation
for people with disabilities,
both with regard to access and
media representation.
Within the arena of culture, people
with disabilities are underrepresented
– this holds true for public
and producers alike. In societal
life, politics and administration,
the disability movement puts on
pressure in order to be represented.
«Nothing About Us Without Us»
is a slogan used by the European
disability movement. In full, it
means that no decisions should be
made without consulting those
involved, otherwise the countries
risk making wrong decisions. This
very much also applies to media
development. Without participation
from the disability movement, we
will not be able to reform media
policy.
The cultural politicians of the
countries, media firms and
cultural institutions should get
in dialogue with the disability
movement and take on the
responsi bility of including all
people; irrespective of their
physical and mental capabilities.
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NVC
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Fakta
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Fra
virkeligheten
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Politikk
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Fra
forskning
6International
utblick
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Tips
8Sammendrag
Summary
105