konfeksiyon_teknik_subat_2019

52
PANORAMA
KONFEKSİYON TEKNİK
ŞUBAT | FEBRUARY | 2019
Trendy children’s
clothing without
a guilty conscience
Should I order that cute romper suit in red or blue?
For many parents today, this is definitely not the
only question they ask. Instead, clothing and textile
products that are harmless to health and manufactured
in an environmentally friendly and socially
acceptable manner are much more in demand.
Of course, most parents still like to dress their children
in trendy clothes. Independent product labels
such as the STANDARD 100 by OEKO-TEX ® or MADE
IN GREEN by OEKO-TEX ® make the buying decision
much easier and prove that children’s clothing
can be fashionable, childfriendly and sustainable.
At the leading international trade fair Kind +
Jugend held in Cologne from 20 to 23 September
2018, OEKO-TEX ® will show how transparency,
product stewardship and trust go hand-in-hand
when parents shop for textiles. The findings of the
international OEKO-TEX ® consumer study “The Key
To Confidence” will be presented during a lecture
event held at 11:00 a.m. on 21 September 2018 in
the Trend Forum. The finding that parents represent
the most demanding consumer segment of all with
regard to product safety and responsible production
of textiles is hardly surprising. The study also
shows what consumers think about textile sustainability
and how certifications and labels can help
them make informed buying decisions with a clear
conscience. At the exhibition booth in hall 10.1,
E070, experts from several OEKO-TEX ® institutes will
be available to explain how the OEKO-TEX ® system
can support brands, manufacturers and retailers
as they implement product responsibility strategies
and build more sustainable supply chains. More
and more, brands are helping their customers
choose sustainable textiles that are safe in terms
of human ecology in an easier and more well-informed
way. The fashion company C&A, for example,
relies on OEKO-TEX ® certifications to reassure
consumers who want to make more sustainable
purchasing decisions. Especially with the baby and
children’s collections, it is important for C&A that
many of their clothing items are certified according
to STANDARD 100 by OEKOTEX ® .