Dijital Teknik Dergisi Mart 2019

Durst takes centre stage for unique
wallpaper design business
A new system from Durst, manufacturer of advanced digital and production
technologies, is the centerpiece of a £1million investment by an entrepreneur
who is relocating his unique wallcovering design printing business from Hong
Kong into the UK to grow markets across Europe and the United States.
Mr Qian said: “With a previous system we had problems
with colour-matching, which cost us time and money. But
the Durst machine has been an absolute revelation. Digital
printing is the next step
for the wallpaper industry
– it’s the future. We are
really satisfied with the
high-end quality from the
P10.”
David Qian’s high-end, exclusive, wallpaper designs retail
on average at £150 sq/m and are customized to meet
the demands of major brands that include numerous five-star
hotels across the globe. A rapid growth in digital
printing and a desire to be closer to US customers led
to Mr Qian moving to Nottingham and setting up a production
hub to grow business in the UK and expand into
Europe.
The £3 million-turnover business combines bespoke,
made-to-order hand-paintings and embroidered wall coverings
combine ancient eastern artistic traditions with
western and contemporary aesthetics. D’Arts , the digital
printing brand, is unique because traditional hand-painting
adds further artistic touches to the outstanding print
quality from the Durst P10 160 with heavy duty roll in Nottingham.
Initial testing with wallpaper applications have been
completed successfully. Full-scale industrial printing
using digital technology is due to start soon.
He added: “We are the
only company in the world
that can combine hand-painting
and digital printing
together. This is a core of
our business where we
create bespoke customer
designs for major brand
names within interior design
and furnishing sectors
who demand the very
best service and quality.”
David Qian’s company
started as an exclusive
hand-painting business 20
years ago in Hong Kong,
where production is still
based for the Asia market,
and started digital
printing in 2010. “The Durst is a really important part for
us, particularly as digital printing is now 50% of our business,”
said Mr Qian. “Setting up in the UK enables us to
develop a European market and to better serve our US
customers. Controlling the printing process achieves the
highest standards and results.”
Peter Bray, Managing Director of Durst UK and Ireland,
said: “Customers, particularly those like David Qian who
are dealing with high-end brands and demanding the
very best quality, increasingly rely on Durst to provide
technology to match the exacting requirements. The P10
is recognised as a byword for productivity and quality, as
our growing number of users will testify.”
Durst. Advanced Digital Printing and Production
Technology
Durst is a manufacturer of advanced digital production
technologies. In the active business areas, Durst is the
first choice and a preferred partner for the transformation
and digitization of industrial production processes.
Durst is a family company with an 80-year history, where
values are focused on innovation, customer orientation,
sustainability, and quality.
Mart 2019
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