Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
ACCESSORIES<br />
www.bebeceyizsarayi.com<br />
www.b2b.kitti.com.tr<br />
www.artimagaza.com<br />
www.atilgantextile.com<br />
www.danisantekstil.com<br />
www.babydola.com<br />
www.cantoybebe.com<br />
www.bestkidsclub.com<br />
www.biyoteks.com.tr<br />
www.boinc.com.tr<br />
www.breeze.com.tr<br />
www.defnebaby.com<br />
www.elsima.com<br />
www.funnybaby.com.tr<br />
www.hilalakinci.com<br />
www.laricekids.com<br />
www.linexpo.net<br />
www.luggibaby.com<br />
www.matilda.com.tr<br />
www.nktekstil.com<br />
July <strong>2019</strong><br />
1<br />
www.papulin.com<br />
www.etiketsizmarkalama.com<br />
www.visnebebe.com<br />
www.zeyland.com.tr
2 July <strong>2019</strong>
July <strong>2019</strong><br />
3
4 July <strong>2019</strong>
Tulay Textile, founded in 1987, is primarily operating in women’s, men’s and children’s underwear and sleepwear<br />
sectors. Tülay İç Giyim and Devino are leading export brands, which play an important part in overseas exports, and important<br />
values for the Turkish Textile Industry.<br />
Today, we-Larice Club Larice Kids, as a third generation, are pleased to present our new products. We are all dedicated to<br />
bringing you the strong and assertive production infrastructure in the area of children’s pajamas, underwear and home wearpajamas.<br />
We are managed by dedicated professionals having rich industrial experience with a passion for innovation and<br />
excellence. We are equipped with the young and dynamic staff to be a world-wide brand. While we are preparing Larice<br />
Club and Larice Kids branded products, we always ask ourselves one question: How to make childrens happy? Our source of<br />
inspiration is the smile on children’s face. We, as Larice Kids, believe that if children are happy, then the worlds is happy, too.<br />
And we also know that the things we are designing today are the best investment value for our future children. Here we are...<br />
We are all childishly excited to begin our work together.<br />
Детский мир с Larice, становится цветнее.<br />
В этом году внутреняя энергия детей, встречается c дизайном. Фирма Larice, впервые со своей коллекцией<br />
Весна-Лето, ожидает выставку CBME “Мама”и”Малыш”. Коллекцию этого года, украшает незаменимая<br />
для Larice веселая и живая тема. С проектом развлечения и поднятия настроения детям, отправляемся в<br />
путь. В этом процессе, душевной и денамичной одеждой, хотим открыть мерцающий мир в глазах детей.<br />
B коллекции приятный дизайн смешивается с живыми цветами. В этом, году внемание привлекают<br />
мальчиковые и девочковые наборы, даполняющие друг друга. Оригинальные узоры одежды - самое<br />
красивое отражение веселого детского мира. На одежде, для девочек элегантные штрихи совмещаются<br />
с гармоничными цветами. Узоры цветов, в этом году занимают не последнее место. У мальчиков , Larice<br />
настаивает на динамичные полосы и живые цвета. Используемые в расцветке нейтральные тона, придают<br />
особый вид. Дизайн, привлекает внимание подборкой гармоничных цветов. Иногда контрастами, а иногда<br />
переходящими тонами. Larice, в новой коллекции предстанет перед нами в новом виде. В сфере создания<br />
узоров на уровне марки и на модельной основе идет в тему. В этом году, мы увидим и комбинированные<br />
модели используемые в группе с отдельными изделиями. Во время создания этих комбинаций,следовали<br />
тематическим путем. И в следствии этого, появились изделия имеющие целостность и историю от узоров до<br />
полос и цветов. Будьте готовы раскрасить лето с Larice!<br />
Основанная в 1987 году под названием Tülay Tekstil, наша фирма начала набирать активные обороты,<br />
опираясь в большинстве на производство мужского, женского и детского нижнего белья, а также пижам<br />
для детей и взрослых. Заработав особое место на экспорте товара заграницу, наши марки Tülay Tekstil и<br />
Devino с особой значимостью продолжают своё развитие на текстильном рынке Турции.<br />
На сегодняшний день мы с радостью представляем вашему вниманию новое, уже третье поколение<br />
нашей организации под именами Larice Club-Larice Kids. Под маркой Larice Kids, на основании сильного<br />
и конкурентоспособного производства, наша фирма дает высококачественное обслуживание в области<br />
нижнего белья, пижам и домашней одежды для детей. Имея за спиной многолетний опыт и не теряя в<br />
себе стремление к усовершенствованию, вместе с молодым и энергичным коллективом мы ставим перед<br />
собой цель достижения успеха мирового значения. В каждой разработке марок Larice Kids и Larice Club<br />
мы задаемся вопросом, как благодаря нашей продукции мы можем подарить детям радость. Прекрасные<br />
улыбки на лицах детей- это наш самый главный источник вдохновения для создания новых коллекций.<br />
Для нас, сотрудников Л Larice Kids , счастье ребенка означает счастливое будущее для всего мира, на что<br />
July <strong>2019</strong><br />
5<br />
и направлены все наши усилия. Мы знаем, что то, что мы сегодня посеем , то и будем пожинать в будущем<br />
для наших детей.<br />
www.laricekids.com
Interview<br />
KALİTESİNDEN, PRESTİJİNDEN, GÜVENİLİRLİĞİNDEN<br />
TAVİZ VERMEYEN İLHAM KAYNAĞI BİR MARKA<br />
LARICE KIDS<br />
gibi her bir detayıyla beraber ister evde vakit geçirirken,<br />
ister sokakta oynarken, ister uyurken kullanılabilecek yani<br />
çok geniş bir alanda kullanılabilme özelliğinde bir çeşitliliğe<br />
sahip.<br />
Üretim aşamasında ne gibi kriterlere dikkat ediyorsunuz?<br />
Hangi ülkelere ürün gönderimi yapıyorsunuz?<br />
Bu alanda birçok farklı kriterimiz var aslında. Ama bu<br />
kriterlerimizden en önemlisi sağlıklı ürünler ortaya çıkarıyor<br />
olmak. Buradaki önemli etkenlerden biri kumaşın kalitesi.<br />
Kullanacağımız kumaş organik pamuk olmalı ve Türkiye’de<br />
üretilmiş olmalı. Sağlıklı, organik boyalarla yapılabilen<br />
baskılar çalışarak hijyenik ürünler üretiyoruz.<br />
Larice Kids olarak, başlangıçtan itibaren ihracat ve yurt<br />
dışı tabanlı çalışan bir firmayız ama üretimimiz Türkiye’de<br />
gerçekleşiyor. %100 yerli sermaye ile kurulmuş bir kadın<br />
girişimci firmasıyız.<br />
İhracatta, Orta Doğu şuanki pazarın en büyük dilimini<br />
oluşturuyor. Ama biz, Orta Doğu ülkelerine alternatif olarak<br />
farklı kıtalarda farklı ülkeleri de hedefliyoruz.<br />
Kendi içinizde Larice ailesi olarak kuruluşunuzdan bu<br />
yana geldiğiniz noktayı nasıl anlatırsınız?<br />
Tülay Tekstil’in tarihi 32 yıllık köklü bir geçmişe dayanıyor.<br />
Tülay Tekstil olarak, Devino Club markasıyla yetişkin ev<br />
giyimi üretimine başladık. Çocuk ev giyimini de yaklaşık<br />
5 yıl önce Larice Kids markasıyla hayata geçirdik. Bugüne<br />
baktığınızda Ortadoğu’nun ve birçok ülkenin vazgeçilmez<br />
markaları arasında yer alıyoruz.<br />
Larice Kids olarak, yola çıktığımız noktadan vardığımız yere<br />
kadar kaliteden ve kaliteyi meydana getiren hiçbir kriterden<br />
taviz vermeyen bir firmayız. İlk günden bu yana, mevcut<br />
kalitemizle birlikte elimizdekini her zaman koruduk ve gün<br />
geçtikçe de bu mevcudun üzerine her zaman yenilikler<br />
ekledik. Çünkü en büyük değerlerimizden biri, yenilikçi<br />
bir firma olarak çağın yeniliklerine uyum sağlamamız<br />
ve müşterilerimize her zaman yeniyi, beğenileni, arananı<br />
sunmamız.<br />
Bünyenizde yer alan ürün grupları nelerdir?<br />
Çocuk ve teenage yaş gruplarına yönelik pijama ve ev giyim<br />
ürünleri bünyemizde yer alan ürün grupları. Günlük ve rahat<br />
olarak tabir edebileceğim ürünleri Larice Kids çatısı altında<br />
bulabilirsiniz. Bizim ürünlerimiz, aslında joker ürünler olarak<br />
nitelendirilebilir. Çünkü bu ürünler, rengi, kumaşı, dokusu<br />
6 July <strong>2019</strong>
A SOURCE OF INSPIRATION THAT DOES NOT COMPROMISE<br />
ON ITS QUALITY, PRESTIGE AND RELIABILITY<br />
LARICE KIDS<br />
As Larice family, how would you describe the point you<br />
have reached since your establishment?<br />
The history of Tulay Textile is based on a long history of 32<br />
years. As Tulay Tekstil, we started to produce adult home wear<br />
with Devino Club brand. We started children’s home wear<br />
with Larice Kids brand about 5 years ago. When we look at<br />
today, we are among the indispensable brands of Middle East<br />
and many countries.<br />
As Larice Kids, we are a company that does not compromise<br />
on quality and any criteria that make up the quality from the<br />
point of departure to the place we reach. Since the first day, we<br />
have always maintained what we have with our current quality,<br />
and we have always added innovations to the present day<br />
by day. Because one of our biggest values, as an innovative<br />
company to adapt to the innovations of the age and our<br />
customers always new, appreciated, wanted to offer.<br />
What are the product groups in your organization?<br />
We offer pajamas and home wear products for children and<br />
teenage age groups. You can find daily and comfortable<br />
products under the roof of Larice Kids. Our products can<br />
actually be described as wild products. Because these products,<br />
color, fabric, texture, with every detail, such as spending time<br />
at home, playing on the street, or sleeping can be used in a<br />
very wide area that can be used in a variety of features.<br />
What criteria do you pay attention to during production?<br />
Which countries do you ship to?<br />
In fact, we have many different criteria in this field. But<br />
the most important of these criteria is to produce healthy<br />
products. One of the important factors here is the quality of<br />
the fabric. Use will be made of organic cotton and fabric to<br />
be in Turkey. We produce hygienic products by working with<br />
healthy, organic dyes.<br />
As Larice Kids, we make production as a company based on<br />
export but we produce in Turkey. We are a women entrepreneur<br />
company established with 100% domestic capital.<br />
In exports, the Middle East has the largest share of our current<br />
market. But as an alternative to Middle Eastern countries,<br />
we also aim to export to different countries on different<br />
continents.<br />
July <strong>2019</strong><br />
7
BEST KIDS SETS THE FASHION THIS SEASON<br />
WITH ITS MODERN DESIGNS<br />
The brand, which offers different pattern in perfect harmony<br />
with designs, offers a rich selection of color palettes this<br />
season.<br />
Keeping the line in the design, Best Kids exists amongst the<br />
leading brands of fashion in years and is confronted with an<br />
ambitious collection for the new season. The brand that blends<br />
and reinterprets the trends in the world with its own line of<br />
design, is the candidate to dazzle in the fair with its product<br />
groups for boys and girls aged 0-2, 2-6 and 6-14 age range in<br />
this season.<br />
Best Kids enriches its products with colors and designs<br />
consisting of comfortable, chic, popular, modern and stylish<br />
design. Yusuf Gürel,Best Kids General Manager, informs<br />
about their new collections, which prepared dye and fabrics<br />
that contain carcinogen free material and mother can use<br />
for their children mind at peace, he said, “We bring out the<br />
modern style of classical and casual children’s clothes by<br />
bringing together the details in quality fabrics in the children’s<br />
wear sector. While collections are being prepared, customer<br />
expectations and marketability play a decisive role. Most<br />
of our collection is exported to various countries of Europe<br />
and Russia, Azerbaijan, Ukraine, Kazakhstan, Kyrgyzstan,<br />
Dagestan, Lebanon, Morocco, Iraq, Iran, Saudi Arabia,<br />
Palestine, Tunisia, Kuwait, Egypt and India.”<br />
Production enhanced by technology<br />
Manufacturing its collections in new plant of 2.000 m2 in<br />
BomontiSisli, the firm offers quality products to consumers<br />
through retail outletsacross Turkey and world. Best Kids has<br />
200 corner sale pointsin Turkey.<br />
Continuing to pursue itself with its new technological<br />
machinery, Best Kids is following the fashion and advancing<br />
its stylish and high quality line day by day.<br />
Best Kids, which in its branding period positioned itself as “Turkey’s pioneering brand in child fashion”, follows world trends,<br />
and its young and dynamic team prepares classic and unusual designs with the chic and comfortable suited for modern life.<br />
Best Kids produces the modern style of classic and casual children’s wear by combining attention to detail with quality fabrics<br />
and today presents its collections designed according to various customer demands to its clients through its selling points<br />
abroad and all over Turkey. Our company, following technological innovations in our sector closely and regarding investments<br />
in training as the most important investments, continues on its way by acting on this understanding with a management policy<br />
that always maintains top quality standards.<br />
8 July <strong>2019</strong>
FACTORY<br />
Merkez Mah. Fırın Sok.<br />
No.67 34381 Bomonti-Şişli<br />
İstanbul-Turkey<br />
T. : +90 444 5 944<br />
F. : +90 212 221 65 16<br />
info@bestkidsclub.com<br />
SHOWROOM<br />
Meşrutiyet Mah. Şair Nigar<br />
Sok. No.31-33 34363 Nişantaşı<br />
İstanbul-Turkey<br />
T. : +90 212 230 30 40<br />
F. : +90 212 234 18 98<br />
showroom@bestkidsclub.com<br />
www.bestkidsclub.com<br />
www.e-bestkids.com<br />
July <strong>2019</strong><br />
9<br />
Bestkidsclubcom Bestkidsclub Bestkidsclubtr Bestkids1974 +90 532 172 32 05
Letter From Editor<br />
Every step with baby & kid store<br />
leads you to a different country…<br />
Hello to everyone from July issue of our magazine, which is<br />
only trade magazine in Turkish baby and toddler market,<br />
heartbeat of the sector in nation and breath of our country in<br />
international fairs!<br />
baby & kid store ile aldığınız her<br />
nefeste farklı bir ülkeye…<br />
Türkiye’de bebek ve çocuk sektörü deyince akla tek gelen, yurt<br />
içinde sektörün kalp atışı, yurtdışı fuarlarında ülkemizin nefes<br />
alışı olan dergimizin <strong>Temmuz</strong> sayısından herkese merhaba!<br />
Kış geliyor, dondurucu soğuklardan yakınıyoruz; yaz geliyor,<br />
kavurucu sıcaklardan bunalıyoruz. Arada bir sitem etsek de;<br />
şikâyetçi olmadan, bıkmadan sarıldığımız tek şey, sektörümüz<br />
moda… Uğrunda her sabah gün aydınlanmadan dükkanlarımızı<br />
açtığımız, geç saatlere kadar mesailere kaldığımız ama yine de<br />
en büyük motivasyon, heyecan kaynağımız… İşte o, sektörümüz<br />
moda, iyi ki var…<br />
Geçtiğimiz ay Haziran sayımızla, dünyanın önemli fuarlarından<br />
İtalya Pitti Imagine Bİmbo ve Playtime Paris fuarlarına misafir<br />
olmuştuk. Bu ay da <strong>Temmuz</strong> sayımız ile, İstanbul Kids Fashion<br />
ve Junioshow Bursa fuarları aracılığında iade-i ziyaretleri<br />
karşılayacağız. Gelecek zaman modasından avanslarını çekmiş<br />
tasarımcılarımızın özgün koleksiyonlarını, bu fuarlar sayesinde<br />
tüm dünyaya sergileyeceğiz. Kendimize duyduğumuz<br />
özgüvenimiz sayesinde, kapılarımızı, çekinmeden tüm dünya<br />
ülkelerine bir kez daha açacağız. Endişe duymadan üretmenin,<br />
ürettiğini sergileyebilmenin yaşattığı bu özgürlüğün<br />
hayranıyım!<br />
Ülkemiz fuarlarından sonra, Rusya’nın şifa dağıtan kenti<br />
Pyatigorsk’a yolculuk edeceğiz. Güney Rusya Moda Fuarı ile<br />
sektör firmalarımızın ismini farklı bir bölgeye daha yazdıracağız.<br />
When winter is coming, we are complaining of freezing<br />
temperatures; when summer is coming, we are overwhelmed by<br />
the scorching heat. Even if we have a reproach once in a while;<br />
without complaining, the only thing we hold without hesitation<br />
is our sector which is fashion... The important element for us to<br />
open our shops for the sake of enlightenment every day, work<br />
until the late hours, but still the greatest motivation, source of<br />
excitement is our sector, that is fashion.<br />
Late last month, we distributed our June issue in the world’s<br />
leading trade fairs of Italy Pitti Immagine Bimbo and Playtime<br />
Paris exhibitions. We will be at Istanbul Kids Fashion and Bursa<br />
Junioshow fairs this month with our July issue. We will exhibit<br />
our unique collection of fashion designers for the whole world<br />
through this exhibition. Thanks to our self-esteem we will not<br />
hesitate to turn once again to all world countries. I am a fan of<br />
this freedom of producing and displaying the products without<br />
worry.<br />
After our country fairs, we will travel to Pyatigorsk, Russia’s<br />
healing city. We will represent our sector in a more different<br />
region with South Russia Fashion Fair.<br />
Just like NASA, even if we can’t load your names into a chip<br />
and take them to Mars - for now - we ‘re looking for places where<br />
you need to be located, allowing you to focus on the industry all<br />
year round. How happy we are!<br />
Wish to feel the sweet spring breeze with every page you read<br />
by ignoring the hot summer...<br />
Enjoy your reading!<br />
Duygu Sazan<br />
Editor<br />
NASA gibi, isimlerinizi bir çip içerisine yükleyip Mars’a<br />
götüremesek de - şimdilik - bulunmanızı gerektirecek yerleri<br />
çok iyi araştırıyor, tüm yıl boyunca sektörün odağında olmanıza<br />
olanak sağlıyoruz. Ne mutlu bize!<br />
Yaz sıcaklarına aldırış etmeden, çevirdiğiniz her sayfada, tatlı<br />
bir bahar esintisini hissettirebilmek dileğiyle…<br />
Keyifli okumalar!
Publisher: H. Ferruh Işık<br />
on behalf of İSTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti.<br />
General Manager<br />
(Responsible)<br />
Mehmet Söztutan<br />
mehmet.soztutan@img.com.tr<br />
Coordinator<br />
Mehtap Akyel<br />
mehtap.akyel@img.com.tr<br />
Editor<br />
Duygu Sazan<br />
duygu.sazan@img.com.tr<br />
Design & Graphics<br />
Furkan Yaldız<br />
furkan.yaldiz@img.com.tr<br />
MAY YOUR PRODUCT BE GOLD…<br />
Even if they are pearl and coral… It will not do any good if you don’t promote as good<br />
as your competitors or even better. You will follow them minimum one step back if<br />
you are not presenting your message through the most contemporary media with<br />
the best way to the right market or markets. It would be a pity for your efforts, for<br />
your team’s efforts, for your investments, time, and everything.<br />
As not making promotion is a mistake it is even worse if you do it wrong by using<br />
wrong media. First of all the message should be right, then comes its professional<br />
design, it should have a manifestation to capture the eyes during a little glance, its<br />
passion to stick in the mind, most importantly, the right medium and its efficiency.<br />
This is what the vision of Baby & Kid Store. It delivers what your product deserves<br />
so much so that you enjoy the pleasure of business and branding, It’s our honor<br />
and success pride to promote you with the best way. Our philosophy is to carry the<br />
message of your quality products and honest services to the right audiences. The<br />
rest is up to you! The only thing I can say is enjoy your accomplishment!<br />
Mehtap AKYEL<br />
Coordinator<br />
Correspondent<br />
Tayfun Aydın<br />
tayfun.aydin@img.com.tr<br />
Foreign Relations<br />
İsmail Çakır<br />
ismail.cakir@img.com.tr<br />
Chief Accountant<br />
Zekai Turasan<br />
zturasan@img.com.tr<br />
Subscription<br />
İsmail Özçelik<br />
ismail.ozcelik@img.com.tr<br />
Finance Manager<br />
Mustafa Aktas<br />
mustafa.aktas@img.com.tr<br />
Head Office<br />
İSTMAG Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti. Evren Mah.<br />
Bahar Cad. Polat İş Merkezi<br />
B Blok No:3 Kat: 4 Güneşli<br />
Bağcılar - İstanbul / Turkey<br />
Tel: +90 212 604 51 00<br />
Faks: +90 212 604 51 35<br />
Printed By<br />
İHLAS GAZETECİLİK A.Ş.<br />
Merkez Mahallesi 29 Ekim Caddesi<br />
İhlas Plaza No:11 A/41<br />
Yenibosna–Bahçelievler/ STANBUL<br />
Tel: 0212 454 30 00<br />
www.ihlasmatbaacilik.com
12 July <strong>2019</strong>
July <strong>2019</strong><br />
13
Interview<br />
Cantoy, Avrupa sahnesinde kalitesiyle göz önünde!<br />
Bursa’da tekstil sektörünün öncü firmalarından olan Cantoy, Babydola markası ile<br />
katıldığı Pitti Immagine Bimbo Fuarı’nda ürünlerini sergiledi.<br />
Marka Avrupa’daki satışları ve fuarlara katılımı ile ihracat ağını genişletiyor.<br />
Tekstil sektörünün üretim kısmında ilk akla gelen şehir<br />
Bursa oluyor. Yapılan fuarlar, etkinlikler ve B2B görüşmeleri<br />
ile Bursalı firmalar piyasayı canlandırmaya devam ediyor.<br />
İhracat ağını genişleten firmalardan biri olan Cantoy da iç<br />
piyasadaki konumunu koruyarak yurt dışı pazarlarında marka<br />
bilinirliğini sağlıyor. Cantoy Firma Sahibi Yunus Emre Otman<br />
ile yaptığımız söyleşi ile 1980’den beri sektörde varlığını<br />
koruyan Cantoy’un kalite ve ticaret anlayışını Babydoll ve<br />
Babydola markalarına aktarma süreçlerini dinledik.<br />
Cantoy’un markalaşma yolunda attığı adımlar neler<br />
oldu?<br />
40 yıldır aynı sektöre hizmet etmenin verdiği tecrübeyle<br />
bir Cantoy çizgisi ve tarzı ortaya koyduk. Kendi zevkimizi<br />
yansıtan konsepti oluşturmak için ciddi bir Ar-ge sürecinden<br />
geçiyoruz. Araştırmalarımız sonucunda birbirine en uyumlu<br />
ürünleri bir araya getirerek bir koleksiyon oluşturuyoruz.<br />
Bütün bu seçimlere kaliteli ürün ve doğru fiyat politikası da<br />
eklenince Cantoy oluşuyor.<br />
Babydoll markasını ortaya çıkarma süreciniz nasıldı?<br />
2012 yılında üretim kararımızı hayata geçirmek için bu<br />
konuda işini bizim gibi aşk ile yapan bir firma ile işbirliği<br />
yaparak ‘Babydoll’ markası olarak bir yola çıktık. Bu<br />
markayla yaptığımız ürünler hiçbir tedarikçimizin ürünlerine<br />
benzemiyor. Biz bu yola çıkarken kendi tarzımızı ortaya koyup<br />
Avrupa’da tanınan ve bir Türk markası olarak dünyaya ürün<br />
satan bir firma olmayı hedefledik. Bu çalışmaları yürütürken<br />
de bu süreçte insanların saygı duyacağı bir iş yapmak istedik.<br />
Bizim temel üretim alanımız yeni doğan ve 0 – 2 yaş grubu bir<br />
bebeğin, çocuğun ihtiyaçlarını kapsamaktadır. Hâlihazırda<br />
550 farklı materyalden ürün üretiyoruz ve Son 4 yıldır kendi<br />
ürettiğimiz ürünleri de müşterilerimize sunuyoruz. Bu ürün<br />
gruplarımızla fuarlara katılıyoruz, yurt içi ve yurt dışı fuarlarda<br />
tanıtım pazarlama çalışmalarını sürdürüyoruz.<br />
Immagine Bimbo dünyanın vitrini. O fuarda dünya markaları<br />
ile yan yana yer almak bizim için bir onur meselesidir. Biz<br />
tüccarız ve farkındayız ki, dünya çapında, uluslararası bir<br />
organizasyona katıldığımızda üzerimizde bir formayla, bir<br />
bayrakla gidiyoruz. Ben her şeyden önce bir Türk iş adamı<br />
olarak ülkemizi temsil ediyorum ve buna bağlantılı olarak<br />
firmamda sattığım ürünlerin kalitesi, sergilediğim ticari duruş<br />
ve sunduğum müşteri hizmetleri olarak toplamda Müslüman<br />
bir Türk iş adamına yakışır olmalı diye düşünüyorum. Bizim<br />
için bir yerde Cantoy, Babydoll, Babydola markaları adı<br />
geçtiğinde, işini iyi yapan güvenilir bir firma olarak anılmak<br />
bizim için çok para kazanmaktan daha değerlidir.<br />
Babydola ile dünya pazarında varmak istediğiniz nokta<br />
nedir?<br />
2014 yılında Milano’da küçük bir ofis açtık. Tanıtım, satış ve<br />
tasarım ofisi de diyebiliriz. Ardından da Madrid ofisini açtık.<br />
Kumaş ve renk tasarımlarımızı bu ofislerimizden yürütüyoruz.<br />
Babydola Madrid patentli o yüzden bir İspanyol markası<br />
olarak biliniyor. Tasarımlarını Avrupa’da hazırlattığımız<br />
ürünlerin çoğunluğu Bursa, bir kısmı da İstanbul’da olmak<br />
üzere, üretimin tamamı Türkiye’de yapılıyor.<br />
Varmak istediğimiz istikamet ise, Avrupa tezgâhından<br />
dünyanın değerli noktalarına ulaşmak. Avrupa bize göre bir<br />
sergi, satış, bir pazar alanıdır. Biz Avrupa’daki fuarlardan farklı<br />
ülkelerin A segmentlerine hitap etmek istiyoruz. Babydola ile<br />
dünya bebeklerini giydiren bir marka olmayı hedefliyoruz.<br />
Babydola dünyanın 192 ülkesinde ürünlerimizin satın alındığı,<br />
güvenilerek ve sevilerek kullanıldığı bir marka olsun.<br />
Bir üretici ve ihracatçı olarak yurt içinde ve yurt dışında<br />
karşılaştığınız zorluklar nelerdir?<br />
Yurt içinde söyleyebileceğim şey insanların işlerine yeterince<br />
değer vermemesi. Maddi hırslar için kendilerini zora<br />
soktuklarını ve ticari ödemeleri aksatarak özel hayatlarındaki<br />
lükse öncelik verdiklerini görüyorum. Yurt dışında<br />
yaşadığımız sıkıntı ise uluslararası rekabette yaşadığımız<br />
sorunlar. Dünya çapında ithalat yapacak bir firma Çinli ya da<br />
Malezyalı bir üreticiden aldığı gibi benden de ürün alabilir.<br />
Birçok ülkede gümrük koşullarımız aynı değil ve biz pahalı<br />
kalıyoruz. Gümrük birliği anlaşmaları rakip üreticiler için ciddi<br />
avantajlar sağlıyor ve bu da bizim rekabet gücümüzü azaltıyor.<br />
İş gücü maliyetlerimiz arttıkça uluslararası piyasalarda<br />
rekabet gücümüzün daha da azalacağı bir risk görüyoruz.<br />
“İşini iyi yapan bir firma olmak, çok para kazanmaktan<br />
daha değerlidir”<br />
‘Babydola’ markasıyla İtalya Pitti Immagine Bimbo<br />
fuarında yer aldınız. Sayılı Türk firmalarından biri olarak<br />
neler hissettiniz?<br />
Yıllar önce koyduğumuz bir hedef vardı. Bize göre Pitti<br />
14 July <strong>2019</strong>
Cantoy dazzles wIth Its qualIty In the European market!<br />
Cantoy, one of the leading companies in the textile sector in Bursa, exhibited its<br />
quality products at the Pitti Immagine Bimbo <strong>2019</strong> Fair with its Babydola brand. The<br />
brand is expanding its export business with its sales in Europe and participation in<br />
trade fairs.<br />
As a city in Turkey, the first thing that comes to mind in<br />
the production sector of the textile sector is Bursa. With the<br />
fairs, events and B2B negotiations, the companies in Bursa<br />
continue to revive the market. Cantoy, one of the companies<br />
expanding its export business, maintains its position in<br />
the domestic market and provides brand recognition in<br />
the international markets. We had an interview with Yunus<br />
Emre Otman, Owner of Cantoy. He shared quality and trade<br />
understanding of Cantoy operating in the sector since 1980<br />
and brand process of their Babydoll and Babydola brands.<br />
What are the steps for Cantoy towards branding?<br />
With the experience of serving the same sector for 40 years,<br />
we have shown a Cantoy line and style. We are going through<br />
a serious R & D process to create a concept that reflects our<br />
own style. As a result of our research, we create a collection<br />
by bringing together the most compatible products. When<br />
quality products and the right price policy are added to all<br />
these choices, Cantoy is formed.<br />
How was your Babydoll brand born?<br />
Cooperating with a company that makes its business with<br />
love, we set out in order to realize our production decision in<br />
2012 as Babydoll brand. The products we make with this brand<br />
are not similar to any of our supplier’s products. In this way,<br />
we aimed to be a company that is well-known in Europe and<br />
sells products to the world as a Turkish brand. In this process,<br />
we wanted to do a job that people would respect.<br />
Our core production area covers the needs of a baby, a<br />
newborn and a 0 - 2 age group. We currently manufacture<br />
products from 550 different materials and we have been<br />
offering our own products for the last 4 years. We participate<br />
in trade fairs with these product groups, and continue to<br />
promote marketing in domestic and international fairs.<br />
in an international organization around the world, we are<br />
going with a flag on it. First of all, I represent our country<br />
as a Turkish businessman, and I think that the quality of the<br />
products I sell in my company, my commercial stance and the<br />
customer service I offer should be worthy of a Muslim Turkish<br />
businessman in total. When Cantoy, Babydoll, Babydola<br />
brands are named as a company that does its job well is more<br />
valuable for us to earn a lot of money for us.<br />
What is the point you want to reach in the world market<br />
with Babydola?<br />
In 2014, we opened a small office in Milan. We can also call<br />
it promotion, sales and design office. Then we opened the<br />
office in Madrid. We carry out our fabric and color designs in<br />
these offices. Babydola Madrid is patented so it is known as a<br />
Spanish brand. The majority of the products that we prepare<br />
their designs in Europe, including a portion in Istanbul, the<br />
entire production is done in Bursa, Turkey.<br />
The point we want to reach is to reach the valuable points of<br />
the world from the European bench. Europe is an exhibition,<br />
sales, market place for us. We would like to address A segments<br />
of different countries in fairs of Europe. With Babydola, we<br />
aim to be a brand that dresses the world babies. Babydola is a<br />
brand where our products are purchased, trusted and loved in<br />
192 countries of the world.<br />
What are the challenges you face in the country and<br />
abroad as a manufacturer and exporter?<br />
What I can say at home is that people don’t value their<br />
business enough. I see that they are forcing themselves for<br />
material ambitions and giving priority to luxury in their<br />
private life by disrupting commercial payments. The problems<br />
we have experienced in the international competition are<br />
the problems we have experienced abroad. A company that<br />
imports from around the world can buy products from me as<br />
a Chinese or Malaysian manufacturer. In many countries, our<br />
customs conditions are not the same and we are considered<br />
as expensive. Customs union agreements provide serious<br />
advantages for rival manufacturers, which reduces our<br />
competitiveness. As our labor costs increase, we see a risk that<br />
our competitiveness in international markets will be further<br />
reduced.<br />
“Being a company that does its job well is more valuable<br />
than making a lot of money”<br />
You took part in the Pitti Immagine Bimbo in Italy with<br />
your Babydola brand. What did you feel as one of the<br />
leading Turkish companies?<br />
We had a target years ago. In our view, Pitti Immagine Bimbo<br />
showcases for the world. It is a matter of honor for us to<br />
participate in the exhibition side by side with world brands.<br />
We are traders and we are aware that when we participate<br />
July <strong>2019</strong><br />
15
16 July <strong>2019</strong>
July <strong>2019</strong><br />
17
Ticaret hayatına 1979 yılında başlayan Cantoy, 1996 yılından<br />
itibaren bebek çocuk giyim alanında faaliyet göstermeye<br />
devam etmektedir. Cantoy, Bursa’nın Vişne Caddesi’ndeki 2800<br />
metrekarelik alanda, 40 çalışanıyla ve Laleli’de 5 katlı binasında<br />
sekiz çalışanı ile 700 metrekarelik alanda hizmet vermektedir.<br />
Her şeyden önce güveni ön planda tutan Cantoy, iş dünyasında<br />
adil bir ticaret anlayışı ile hareket etmektedir. Cantoy’un en<br />
önemli çalışma prensibi, üreticileri, müşterileri ve tedarikçileri<br />
ile iletişimde güvenilir, açık ve net olmaktır. Cantoy Tekstil,<br />
dünya standartlarında ürün yelpazesi ve profesyonel hizmet<br />
anlayışını samimiyet ve ciddiyetle devamlı hale getirme<br />
çabası içerisindedir. Bu zamana kadar değerlerinden asla<br />
ödün vermeyen şirket, var olduğu sürece asla bu değerlerden<br />
vazgeçmeyecektir. Bu başarısını kendi ülkesinde gerçekleştiren<br />
Cantoy Tekstil, bunu dünyada da adım adım yapmak için gayret<br />
sarf eden global bir şirkettir.2010 yılında vişne caddesine ilk<br />
adım atan şirket olma özelliğine sahip CANTOY katıldığı 50<br />
ye yakın uluslararası fuar ile Babydola ismiyle yaptığı üretimi<br />
ile hali hazırda 80 ülkeye ürün pazarlayabilmekterdir. Babydola<br />
markasının merkezini bir pergel ucu gibi Avrupa’ya koyarak<br />
şirket genel merkezini Madrid/İspanya’da 2017 yılında açmıştır.<br />
Böylelikle tasarım vE üretim standartlarını Avrupa dizayn<br />
ve kalitesine uydurarak tüm dünyaya hitap etmek hedefine<br />
sağlam bir temel oluşturmuştur.<br />
Hedefi daima geçmişinden aldığı tecrübe ve birikimi güncel<br />
teknik ve donanımla revize ederek çok daha güzel bir gelecek<br />
hazırlamaktır.<br />
Cantoy started its commerce life in 1979 and has been active in baby and kids wear since 1996. Cantoy offers its service in<br />
an area of 2800 square meters in Visne Street of Bursa with its 40 employees and in an area of 700 square meters, 5 storey<br />
building in Laleli with its 8 employees. Cantoy prioritizes trust before anything and acts in the business world with a fair<br />
understanding of trade. The most important working principle of Cantoy is to be reliable, straight and clear in communication<br />
with manufacturers, customers and suppliers. Cantoy Textile is striving to make world class product range and professional<br />
service sense with sincerity and seriousness. The company has never compromised its values until this time and will never give<br />
up on these values as long as it exists. Creating this success in its own country, Cantoy is a global company making efforts to<br />
realize this step by step in the world. Cantoy, the first company taking the first step to the Vişne Street in 2010, has been able<br />
to market its products to 80 countries with its production under the name of Babydola with nearly 50 international exhibitions.<br />
Babydola has opened its company headquarters in Madrid / Spain in 2017, putting its headquarters in Europe as a compass<br />
point. In this way, it has established a solid foundation for the aim of addressing the whole world by adapting the design and<br />
production standards to European design and quality. The goal is always to revise the experience and knowledge gained from<br />
the past with current techniques and to prepare a better future.<br />
Cantoy, которая начала свою коммерческую деятельность в 1979 году, активно занимается детской одеждой<br />
с 1996 года. Cantoy имеет площадь 2800 квадратных метров с 40 сотрудниками на улице Вишне в Бурсе. И<br />
восемью сотрудниками в 5-этажном здании площадью 700 квадратных метров в Лалели Истанбул. Прежде<br />
всего, Cantoy, который отдает приоритет доверию, действует в деловом мире с спроведливым пониманием<br />
торговли. Самый важный принцип работы Cantoy - это быть надежным, ясным и понятным в общении со<br />
своими производителями, клиентами и поставщиками. Cantoy Textile стремится к тому, чтобы ассортимент<br />
продукции мирового класса и профессиональное понимание сервиса продолжались с искренностью и<br />
серьезностью. Компания, которая никогда не скомпрометировала свои ценности до этого времени, никогда<br />
не откажется от этих ценностей, пока она существует. Cantoy Textile, которая реализует этот успех в своей<br />
стране, является глобальной компанией, которая делает шаг за шагом в этом мире. CANTOY, являясь первой<br />
компанией, вышедшей на Вишневую улицу в 2010 году, смогла продать свою продукцию в 80 странах,<br />
производя продукцию под названием Babydola, на почти 50 международных выставках. Babydola открыла<br />
свою штаб-квартиру в Европе в качестве компаса в 2017 году в Мадриде / Испания. Таким образом, он<br />
заложил прочную основу для решения проблемы всего мира путем адаптации своих стандартов дизайна и<br />
производства к европейскому дизайну и качеству. Цель всегда состоит в том, чтобы пересмотреть опыт и<br />
знания, приобретенные в прошлом, с использованием современных технических и аппаратных средств и<br />
подготовить гораздо лучшее будущее.<br />
www.cantoybebe.com<br />
18 July <strong>2019</strong><br />
www.babydola.com<br />
www.cantoyshop.com
July <strong>2019</strong><br />
19
20 July <strong>2019</strong><br />
istanbul
July <strong>2019</strong><br />
21
Elsima Türkiye’nin modern çocuk pijama ve eşofmanları üreten bir tekstil markasıdır. Elsima 1 ve 18 yas arası pijama ve<br />
eşofmanlar üretmektedir. İlkbahar - Yaz ve Sonbahar - Kış olmak üzere 4 mevsim yeni koleksiyonlar tasarlamaktadır.<br />
Şirket 1995 yılında kurulmuştur. Özgün tasarım, kaliteli ürünler, en iyi fiyat ve çocuk sağlığı firmanın temel vizyonudur.<br />
Günümüzde Elsima ürünlerini 63 ülkeye ihraç etmektedir. Şirketin hedefi dünyanın en çok tanınan çocuk markalarından<br />
biri olmaktır.<br />
Elsima is a textile brand which produces modern child’s pyjamas and sweatsuits in Turkey. Elsima produces pyjamas<br />
and sweatsuits between 1 and 18 ages. The company creates new collections as Spring-Summer and Autumn-Winter<br />
in 4 seasons. The company was founded in 1995. Unique design , quality products , best price and health of children<br />
are vision of Elsima. Today, Elsima exports its products 63 countries. The company aims to be one of the well-known<br />
kids brand in the World.<br />
Elsima это турецкая текстильная компания, которая выпускает модную спортивную одежду и пижамы для детей.<br />
Elsima производит спортивную одежду и пижамы для детей возрастом от 1 до 18 лет. Нами разрабатываются<br />
новые коллекции для 4 сезонов, включая сезоны весна-лето и очень-зима. Фирма была создана в 1995 году.<br />
Оригинальный дизайн, качественные товары, самые лучшие цены и здоровье детей лежат в основе нашего<br />
видения. На сегодня компания Elsima экспортирует свою продукцию в 63 страны. Цель компании - стать одним<br />
из самых узнаваемых детских брендов в мире.<br />
www.elsima.com<br />
22 July <strong>2019</strong>
Elsİma manufactures<br />
hIgh value added products<br />
Turkey has an undeniable success that concerns non-textile<br />
sector. In the lingerie sector, “Made in Turkey” products are<br />
ranked in the first place in Europe. Elsima, a long-established<br />
company, Yesildirek, Istanbul, exports to 80 countries<br />
children’s home wear products. We talked the point of the<br />
textile sector that Turkey reached with Esref Geyik, owner of<br />
Elsima Textile<br />
Turkey has an important level in the socks and underwear<br />
sector after China now. What are your views on this?<br />
Turkey in the underwear sector comes in 1th in Europe and<br />
ranks # 2 in the world. We estimate that we came to this point<br />
because there is a lot of work in the perspective of Turkey.<br />
“Made in Turkey” products are popular in the world. I believe<br />
that if we make products with high added value, we will have<br />
more foreign exchange inflow to our country. We are a team<br />
walking together as a sector. The state always supports us.<br />
When you reach a certain quality, you can no longer go down.<br />
As Turkey gains a momentum, we begin to see the side<br />
effects of performance. What can you say about this?<br />
As I have seen in my overseas visits, our products are<br />
especially imitated by Chinese firms. In fact, there must be<br />
character of brands as well as character of people. The value<br />
of branding should be understood.<br />
Despite the changing economic conditions in Turkey,<br />
how do you manage your long-term stability as Elsima?<br />
We do not sacrifice quality in our products and reveal<br />
them with the right time and price factors. By analyzing the<br />
consumer profile correctly, we are always looking at the events<br />
by the glass.<br />
You are delivering your products to 80 countries.<br />
Addressing different cultures and geographies requires<br />
enormous labor. Can you tell us about your R & D and<br />
feasibility studies?<br />
It is very important to determine the customer’s expectations<br />
and the characteristics of the market we are going to sell. We<br />
shape our production as a result of our market researches<br />
taking into consideration the color, body and pattern factors.<br />
“Every product has a story”<br />
What inspires you by creating your collection? How do<br />
you bring children together with fashion?<br />
There are three areas where children used clothes in Turkey.<br />
The first one is inside the house, the other plays around the<br />
house, and the last one is for daily use outside. As Elsima, we<br />
design our products to be used in these 3 areas.<br />
Elsima participated in the fairs of Linexpo Istanbul and CBME<br />
Turkey and showed their spring-summer <strong>2019</strong> collections. It is<br />
possible to see that Elsima does not break its classic line in the<br />
new season collections.<br />
July <strong>2019</strong><br />
23
Interview<br />
Starting its operations as Öz Riga Tekstil in 2003, the<br />
company manufactures clothes for children and babies aged<br />
0-12 years with its Breeze Girls & Boys brand. The Breeze<br />
brand’s product range has stylish and affordable products<br />
that families can choose for everyday use. Breeze serves the<br />
sector with its 300 employees in its factory with 7000 m²<br />
closed area in Güngören, Istanbul.<br />
THE RISING ACTOR OF EXPORTS<br />
‘BREEZE GIRLS & BOYS’<br />
reliability. Audits in the sector have become quite frequent in<br />
recent years, so there is no problem with textile, unchecked<br />
periods called carambole textiles. Now the sector is very<br />
sensitive about supervision and export is very intensive, so<br />
products are subject to continuous testing.”<br />
Breeze keeps alive the sector with its retail<br />
Breeze brand products are exported to about 60 countries,<br />
mainly Romania, Macedonia, Croatia, Bosnia and<br />
Herzegovina, Kosovo, Poland and Bulgaria. Responding each<br />
country’s different preferences, the company participates in<br />
international exhibitions overseas through its representatives<br />
and distributors and not take part in domestic fairs. Yilmaz<br />
Taş declares their priorities as follows:<br />
“As Breeze, we produce everyday clothes for boys. Our route<br />
is domestic market, wholesale and overseas sales. We have<br />
21 retail stores. With retail, we keep the pulse of the product<br />
alive and reach our products directly to our customers. We<br />
developed our own retail chain because it is difficult to reach<br />
customers in the domestic market. Our preference is for the<br />
shopping center and the street shop. When you plan your site<br />
selection correctly, you get high efficiency. We easily provide<br />
our products to our customers due to we open our own retail<br />
chain, so that we reach our target success.”<br />
Breeze is the key to customer relationships; ‘Infinite<br />
Trust’<br />
Basing their relationship with customers on the basis of trust,<br />
Yılmaz Taş, said, “Our company policy is to keep trust and<br />
customer satisfaction at the foreground. Our relationships<br />
with our customers are based on endless trust. We have<br />
achieved quality standards and our customers are aware of<br />
the importance we give to quality. Most of our customers are<br />
ordering by looking at their photos without seeing our product<br />
closely. We do not have any problems for our customers,<br />
we are approaching. We conduct our business with utmost<br />
Our company, Öz-Riga Tekstil San. ve Tic. Ltd., has been founded in May 1996, and it is one of the leading<br />
companies in Turkey with the departments of R&D, design, production, marketing, and sales in children’s apparel<br />
textile sector, thanks to 22 years of experience and know-how.<br />
Maintaining a significant place in the global market with Breeze Girls and Boys brand, our company has a<br />
production capacity of 7000 m2 and employs 243 specialists in the textile sector. While we are following closely<br />
the latest trends by manufacturing innovative products and prioritizing the customer satisfaction, we are<br />
offering stylish and high-quality products for children and babies from 0 months to 12 years through our chain<br />
stores as well as distributors.<br />
Our company, which manufactures 1500 pieces for the collection during the season, prioritizes the principle<br />
of manufacturing quality and best products for our children while exporting Breeze Girls and Boys branded<br />
products to Russia, Ukraine, Bulgaria, Greece, Romania, Slovenia, Serbia and other countries of the world.<br />
24 July <strong>2019</strong>
July <strong>2019</strong><br />
25
26 July <strong>2019</strong><br />
www.etiketsizmarkalama.com
www.etiketsizmarkalama.com<br />
July <strong>2019</strong><br />
27
Interview<br />
The story of socks from generatIon to generatIon<br />
crowned wIth DEFNE BABY<br />
Partnering with many global brands since 1994, Gulecyuz Socks offers its production experience<br />
and all knowledge with its brand, Defne Baby… Gaining a good sales chart in short time with Defne<br />
Baby babies & children socks and laundry products they offer to the domestic and foreign market,<br />
General Manager Mustafa Güleçyüz shared their success stories with us.<br />
to make production to different brands and talked about<br />
themselves in the sector, now carries its knowledge and<br />
experience to its own brands, Defne Baby.<br />
Güleçyüz Çorap, now employing many people in Bayrampaşa<br />
factories and even receiving outsourcing production support,<br />
stated that their aim was to work in the sector with the right<br />
moves at the right time.<br />
While the company continues to invest in Defne Baby, it<br />
continues to make production to famous brands such as<br />
Mothercare, Zara, JohnLewis and Mango.<br />
“Defne Baby gets its name from the smallest member of<br />
the family”<br />
Getting name of the family from the youngest one, Ms. Defne,<br />
Using the experience and knowledge of years, we are<br />
producing socks for many world famous trademarks and<br />
companies. Gulecyuz Socks manufactures and markets all its<br />
goods internally. The company is represented by well-known<br />
distributors in this field in Germany, France, Austria, Holland,<br />
Belgium, Denmark, Switzerland, Sweden, Norway, England<br />
where the products are present in the most important<br />
shopping centers in Europe.<br />
Mustafa Güleçyüz stated that they grew up in this business<br />
together with his brothers and said that in 1994 they made<br />
production more professional. Güleçyüz, which started<br />
who was born 3 years ago, Defne Baby products appeal to<br />
babies 0-2 age group with socks and laundry products. Defne<br />
Baby, whose quality and original designs are at the forefront, is<br />
offered to the consumers with its color, design and varieties in<br />
its collection. Mustafa Güleçyüz said that they plan long-term<br />
investment in meeting all the needs of babies from stroller to<br />
feeding bottle, from pajamas to t-shirt.<br />
Mustafa Güleçyüz said, “We managed to take place at all sales<br />
points in Turkey soon, as we gained a good sales graph. Our<br />
team continues their work in a controlled and systematic way.<br />
In addition, Defne Baby began to make a name for itself in<br />
the foreign market. In this direction, we export to countries<br />
such as Germany and Serbia and we are planning to work to<br />
increase the number of regions and countries we export. We<br />
also export all of our products from our factory to every point<br />
of Europe with our exporter company DevTeks.<br />
28 July <strong>2019</strong>
July <strong>2019</strong><br />
29
Gulecyuz Socks is experiencing the excitement of sharing its<br />
knowledge and experience with our valued customers for more<br />
than 15 years of production and export. Since its inception, our<br />
company, which has a specialized staff who produces socks,<br />
is located in Bayrampaşa, İstanbul, we produce 100% natural<br />
fibers pattern, weaving, quality control and ironing package<br />
operations in our factory which is built in 2200 m2.<br />
In 2016, we produce and sell short socks, booties, pantyhose<br />
and underwear with our Defne Baby brand which we have<br />
established in our company.<br />
Defne Baby wind in socks fashion<br />
It is possible to say that socks have recently become a fashion.<br />
The socks selected according to their colors and patterns<br />
became parts to complement for the combinations.<br />
Informing about their production process, Mustafa<br />
Güleçyüz, said, “Traditionally, pink for girls, blue for boys is<br />
more preferred. We use clearer, less eye-catching patterns.<br />
Emphasizing that they have at least 20 audits per year,<br />
Güleçyüz emphasized the health criteria they pay attention in<br />
production by saying that “we eliminate the substances that<br />
may be harmful to the babies during the production phase<br />
and we are more careful.””<br />
Our products are made of first-class raw materials, considering<br />
the health of your baby. They never contain harmful chemicals<br />
for your baby. It has international manufacturing techniques<br />
and safety standards with Azo-free paint and nickel-free<br />
accessories. High quality standards are certified with Oeko-<br />
Tex certificate.<br />
Our goal in <strong>2019</strong> is to start to produce Defne Baby<br />
products in its own factory<br />
Mustafa Güleçyüz mentioned the <strong>2019</strong> targets as follows: “For<br />
Defne Baby products, we have prepared a production plant of<br />
16 thousand square meter in Hayrabolu, Tekirdag. However,<br />
due to the economic fluctuations in our country, we have<br />
postponed the start of activity of our factory for a short period<br />
of time. Our biggest target in <strong>2019</strong> is to start production in this<br />
factory and increase our production portfolio by including<br />
different product groups.”<br />
30 July <strong>2019</strong>
July <strong>2019</strong><br />
31
Interview<br />
ZEYLAND EXPANDS ITS EXPORT WITH ITS INVESTMENTS IN R & D<br />
Zeynep Tekstil, which is engaged in production on children’s<br />
textile, adopts a production activity that focuses on great<br />
collections and attaches importance to R & D. Alp Kullelioglu,<br />
Chairman of Zeynep Tekstil, pointed out that they have<br />
renewed their collections every 3 to 6 month periods and have<br />
the share 20% of turnover for R & D.<br />
Environmentally friendly production<br />
Alp Kullelioglu said that Zeynep Giyim was founded in 1970<br />
and he said, “We have two factories in Istanbul and Corlu.<br />
Our garment factory in Istanbul produces over 60 thousand<br />
pieces per month for children and baby clothing. Our factory<br />
in Corlu operates in printing and dyeing field and in apparel<br />
manufacturing facilities in the market by subcontracting. It<br />
has a capacity of producing 12 thousand kilograms of knitted<br />
goods and 40,000 meters of rotational metering pressures<br />
per day. We have 120 people in our printing dye facility<br />
and approximately 90 people in our garment facility in<br />
Istanbul. Kullelioğlu said that they have production capacity<br />
of a thousand tons of water per day. In addition, Kullelioglu<br />
underlined that the factory uses natural gas energy and<br />
produces its own electricity with the cogeneration system.<br />
being subjected to finishing, reported and customers through<br />
quality control tests.” He talked about the production process<br />
by adding further more, “We are producing in accordance<br />
with OEKO-TEX Standard 100 certificate standards and our<br />
products are offered in about 200 children’s stores.”<br />
“We market our products to the whole world”<br />
Stating that they make trade through dealership in Turkey,<br />
but export sales has an important part of the volume, Alp<br />
Kullelioglu said, “We know, no company can survive without<br />
exporting things. Markets such as Europe and the Middle<br />
East are important to us.”<br />
Declaring that they produce cotton polyester fabric printing<br />
and dyeing at Çorlu plant, Alp Kullelioglu said, “We can<br />
apply digital printing techniques on developed stenter,<br />
chord, sanding, brush, calender and sanfor machines and<br />
32 July <strong>2019</strong>
July <strong>2019</strong><br />
33
Founded in 1978 with the aim of producing knitwear and<br />
wholesale, the company succeeded to bring its successful<br />
vision of the knitwear and textile sector up to daylight through<br />
its experience. Showing its success in adapting to the changing<br />
sector and market conditions by protecting its corporate identity,<br />
the company renewed itself in many ways and continuously<br />
improved its standards.<br />
Combining the trend of the market with the deep experience<br />
in the knitwear market, Danışan Tekstil managed to be one<br />
of leading companies in the market. Providing high added<br />
value to the economy of our country, the company continues<br />
to work with many companies by getting their corporate<br />
identity popular all over the world by working successfully in<br />
production-marketing. It continues to contribute to the country<br />
and sector by producing indirectly with many corporate companies in the market.<br />
Producing weaving and knitting groups with the products with care, Danışan Tekstil is also very ambitious in timely delivery.<br />
In order to achieve customer satisfaction at the highest point by combining the best quality production with the best cost and<br />
price experience, in addition to making the collections with the international registered trademark Baby Mio, Danışan Tekstil<br />
offers for domestic market and export. The company will integrate its deep experience with today‘s evolving technologies and<br />
will continue with its valuable customers in the sector and grow even bigger.<br />
1978 yılında triko üretim ve toptan satış yapmak amacı ile kurulan firma, tecrübesi ile triko-tekstil sektöründeki başarılı<br />
vizyonunu günümüze kadar taşımayı başardı. Değişen sektör ve piyasa şartlarına kurumsal kimliğini koruyarak adapte olma<br />
başarısını gösteren şirket birçok konuda kendini yeniledi ve standartlarını devamlı yükseltti.<br />
Danışan Tekstil, triko pazarında, derin tecrübesi ile pazarın trendini birleştirerek kendisini piyasada üst noktalara taşımayı<br />
başardı. Ülkemiz ekonomisine yüksek miktarlarda katma değer sağlayan firma, kurumsal kimliğini tüm dünyaya kabul ettirmiş<br />
birçok firma ile üretim-pazarlama konusunda başarıyla işbirliği kurarak çalışmalarını sürdürüyor. Söz konusu pazar içerisinde<br />
yine birçok kurumsal firma ile dolaylı olarak üretim yaparak ülkemize ve sektöre katkıda bulunmaya devam ediyor.<br />
Danışan Tekstil, dokuma ve örme gruplarına ait ürünleri itina ile üretmekle beraber, gününde teslimat konusunda da bir<br />
hayli iddialı. Amacı kaliteli üretim beraberinde, en iyi maliyet ve fiyatla tecrübelerini birleştirerek en üst noktada müşteri<br />
memnuniyetine ulaşmak, bunlara ek olarak uluslararası tescilli kendi markası olan Baby Mio ile koleksiyonlar hazırlayıp iç<br />
piyasa satışı ve ihracat yapmak. Danışan Tekstil derin tecrübesini günümüzün gelişen teknolojileri ile bütünleştirerek sektör<br />
içerisinde daha ileriye, değerli müşterileriyle birlikte yürüyecek ve daha da büyüyecek.<br />
Компания была основана в 1978 году для производства трикотажных изделий и оптовых продаж. Благодаря<br />
своему опыту компания смогла реализовать свое успешное видение в трикотажно-текстильном секторе к<br />
сегодняшнему дню. Компания преуспела в адаптации к изменяющемуся сектору и рыночным условиям,<br />
сохранив свой фирменный стиль и обновив себя во многих областях, постоянно повышая свои стандарты<br />
качества.<br />
Данышан Текстиль (Danışan Textil), объединив глубокий опыт рыночного тренда на рынке трикотажа,<br />
сумела подняться на вершину рынка. Обеспечивая высокую добавленную стоимость для экономики нашей<br />
страны, компания продолжает свою деятельность, успешно сотрудничая со многими компаниями, которые<br />
создали свой фирменный стиль во всем мире в области производства и маркетинга. Компания продолжает<br />
вносить вклад в нашу страну и сектор, налаживая отношения со многими корпоративными компаниями на<br />
данном рынке.<br />
Данышан Текстиль (Danışan Textil) относится с очень большим вниманием к производству продукции<br />
ткацкой и вязальной группы, но также очень амбициозна в вопросе доставки в тот же день. Цель состоит<br />
в том, чтобы достичь удовлетворенности клиентов на самом высоком уровне, сочетая опыт с лучшими<br />
затратами и ценами с качественным производством, в дополнение к подготовке коллекций с собственным<br />
всемирно зарегистрированным брендом Бейби Мио (Baby Mio) для продажи и экспорта на внутреннем<br />
рынке. Данышан Текстиль (Danışan Textil) объединит свой глубокий опыт с современными технологиями<br />
разработки и будет идти вперед со своими ценными клиентами в этом секторе и расти еще дальше. Миссия:<br />
мы считаем, что каждый имеет право носить качественный и безопасный для здоровья трикотаж. Мы<br />
работаем вместе для этого с нашей семьей клиентов, поставщиками и деловыми партнерами. Видение: мы<br />
являемся ведущим производителем экономичного трикотажа в нашем регионе с нашим инновационным,<br />
рациональным, принципиальным и ответственным подходом.<br />
34 July <strong>2019</strong><br />
www.baby-mio.com
July <strong>2019</strong><br />
35
Interview<br />
AN INNIVATIVE BRAND WITH RELIABLE IMAGE<br />
LUGGI BABY<br />
We provide you with a long-established brand that can be described as years of experience in<br />
wholesale and retail baby clothes sales: Luggi Baby! We had an interview with Filiz Gulen, Public<br />
Relations of the brand, which has a reliable image in the domestic and international arena, on baby<br />
and child textiles.<br />
First of all, even in the difficult situation of our country,<br />
what owes him to stand up to his usual upright stance?<br />
First of all, I would like to point out that we did not turn the<br />
sudden rise in foreign exchange into an opportunity and<br />
vice versa. With this method we have implemented, we have<br />
protected our suppliers and customers without harming our<br />
company. Instead of the current cost policy, instead of keeping<br />
our company alive with real cost policy, we tried to realize<br />
our growth and investments in this direction by following the<br />
markets closely.<br />
Which countries have you recently exported? Are there<br />
any new country markets you are targeting?<br />
Branding and of course our first aim was to start activities<br />
in order to continue our work with Turkey market.<br />
We continued to introduce our brand to our overseas market<br />
customers. Bulgaria, Greece, Italy, Sarajevo, Macedonia,<br />
Serbia, Romania, Georgia, Armenia, Kazakhstan, Kyrgyzstan,<br />
Azerbaijan, Ukraine, Greece, Slovakia, Albania, Iraq, Libya,<br />
Palestine, Israel, Dubai, Kenya, Saudi Arabia. as well as countries<br />
in Asia and Central Asia and some European countries have<br />
taken our product groups. Luggi Baby is a developing brand<br />
and, as you know, the markets of the European countries play<br />
an important role in the development of the brand. When we<br />
come to other countries we have targeted, we have carried<br />
out various promotional activities in these countries and we<br />
continue our negotiations.<br />
At what points can we access Luggi Baby products?<br />
We deliver Luggi Baby brand products to all our cities,<br />
especially in metropolitan cities such as Istanbul, Ankara and<br />
Izmir. We sell our products in many stores and store chains such<br />
as E bebek, Joker, Baby Mall and Botti. Our brand continues to<br />
provide services with its new dealers, except for the companies<br />
that have continuity in the overseas market.<br />
36 July <strong>2019</strong>
July <strong>2019</strong><br />
37
Interview<br />
BİYOTEKS CONTINUES TO ADD NEW ONES TO<br />
EXPORT COUNTRIES<br />
“Hard to find garment worker”<br />
Stating that it is becoming increasingly difficult to find<br />
garment workers in the textile sector, Kara said, “We are<br />
planning to expanding our factory, but we have trouble<br />
finding staff to work. We need young people in these areas.<br />
Specialists need to deal with these issues.”<br />
“Turkey has to produce cotton”<br />
İbrahim Kara also talked about the problems experienced in<br />
the sector. He said, “In fact, need to solve the problem radically.<br />
Production cotton in Turkey will reduce our dependence on<br />
foreign sources. We spend the amounts we get from the export<br />
to buy the raw materials again. By producing raw materials by<br />
ourselves, we can both reduce the amount spent on imports<br />
and provide employment in our country.”<br />
BiyoTeks offered products with stunning packaging style and<br />
vivid colors to consumer in CBME Turkey fair. The company,<br />
which took its place at Linexpo Istanbul fair, added new ones<br />
to the countries it exported abroad by the bilateral meetings<br />
at the fair.<br />
Stating that they are a family company first of all, BiyoTeks<br />
Company Owner İbrahim Kara said, “We added the name of<br />
the company by combining the initials of our names. We are<br />
doing a strong team work with our modelists and employees.<br />
When you build a solid team, things go faster.”<br />
It is obvious that parents consider their children more than<br />
themselves. Pointing out that families buy the best quality and<br />
the most beautiful ones to their children, Ibrahim Kara said,<br />
“We are developing ourselves every day and we are facing the<br />
consumers with our collection of vivid colors.”<br />
38 July <strong>2019</strong>
July <strong>2019</strong><br />
39
About us<br />
www.etiketsizmarkalama.com<br />
Tri Elektronik was established by Remzi Büyüknalçacı in 1972. It stepped into the printing sector with the manufacturing of<br />
steel cliché first in 1991. We started exporting raw material of steel cliché in 1996. We started domestic distribution of VISPROX<br />
pad printing and screenprinting inks in 2000. Right after this development we signed sales and service agreement of pad<br />
printing machines with Comec Italia SRL in 2004. We continued to take our recognized place in the sector as Tri Elektronik<br />
San. Tic. Ltd. Sti. in 2010. We started to make assembling of EAZY 90 in 2013 and EAZY 130 machines provided from 100%<br />
Comec Italia SRL in 2015.<br />
We are proudly continuing to be a company improving its customer potential with the fame every day thanks to our adherence<br />
to quality, customer satisfaction and brand reliability from the very first day.<br />
We have currently been operating in the printing industry and manufacturing imports of main elements such as machinery<br />
and inks and manufacturing of consumables such as silicon pads and steel clichés. We have also been providing the service<br />
and after sale services of the materials that we sell.<br />
Фирма “Три Электроник” (Tri Elektronik) была основана в 1972 году Ремзи Бююкнальчаджи. В 1991 году<br />
компания сделала первый шаг в полиграфической промышленности, выпустив стальное клише. В 1996 году<br />
мы начали экспортировать сырье стального клише. В 2000 году мы начали продажу красок для тампопечати<br />
и трафаретной печати VISPROX. Сразу же после этого, в 2004 году, мы подписали соглашение с Comec Italia<br />
SRL о продаже и обслуживании машин для тампонной печати. В 2010 году фирма ООО “Три Электроник Сан.<br />
Тидж.Лтд.Шти” (Tri Elektronik San. Tic. Ltd. Şti.) продолжала занимать свое место в этом секторе. В 2013 году<br />
мы начали осуществлять монтаж машин EAZY 90, а в 2015 году -EAZY 130 на 100% продукты Comec Italia SRL.<br />
Мы гордимся тем, что продолжаем быть компанией, которая день ото дня увеличивает потенциал наших<br />
клиентов благодаря нашей приверженности качеству, удовлетворенности клиентов и надежности бренда.<br />
В настоящее время мы работаем в секторе печати, импортируя основные компоненты, такие как машины<br />
и чернила, производя силиконовые тампоны, расходные материалы, как стальные клише. Мы также<br />
предоставляем сервис и постпродажную поддержку для всех продуктов, которые мы продаем.<br />
Tri Elektronik è stata fondata da Remzi Büyüknalçacı nel 1972. Nel 1991 è entrata nel settore della stampa con la produzione<br />
di cliché in acciaio. Nel 1996 abbiamo iniziato ad esportare materiale grezzo di cliché in acciaio. Nel 2000 abbiamo iniziato<br />
la distribuzione domestica degli inchiostri da stampa e serigrafia VISPROX. Subito dopo questo sviluppo, nel 2004, abbiamo<br />
firmato un accordo di vendita e assistenza per le macchine tampografiche con Comec Italia SRL. Nel 2010 abbiamo continuato<br />
a tenere il nostro posto riconosciuto nel settore con il denominazione Tri Elektronik San. Tic. Ltd. Sti.. Nel 2013 abbiamo<br />
iniziato a montare EAZY 90 e nel 2015 le macchine EAZY 130 fornite 100% da Comec Italia SRL.<br />
Stiamo orgogliosamente continuando a essere un’azienda che migliora il potenziale dei suoi clienti preziosi ogni giorno grazie<br />
alla nostra adesione alla qualità, alla soddisfazione del cliente e all’affidabilità del marchio sin dal primo giorno.<br />
Attualmente operiamo nel settore della stampa e produciamo importazioni di elementi principali come macchinari e inchiostri<br />
e facciamo la produzione di materiali di consumo come lastre di silicone e cliché in acciaio. Forniamo anche servizi e servizi<br />
post vendita per i materiali che vendiamo.<br />
40 July <strong>2019</strong>
TRİ ELEKTRONİK BREAKS TABOOS WITH LOW COST TAGLESS PRINTING!<br />
We talked about Inkprint Tagless Printing which starts a new era almost in all sectors, with<br />
Ilker Keser, Marketing and Sales Manager, Tri Elektronik…<br />
and frictions and does not shine the tag background on<br />
synthetics as in hot transfer system. The product can be<br />
printed as single colour or two colours.<br />
With regard to health, the inks used do not harm the user, do<br />
not harm and do not contain any carcinogenic substances in<br />
any way. We also have test reports and certifications.<br />
Which markets do you receive inquiries regarding your<br />
printing machines?<br />
In this regard, it is not possible to limit the sector diversity.<br />
Almost every sector can use the printing machines we sell,<br />
so that we can make a variety of prints, such as marking,<br />
labelling on their products. In this context, machines have<br />
some optional equipment. We offer these equipment to our<br />
customers according to the specifications of the products<br />
they produce.<br />
‘If you used Inkprint System, no one can remove your brand<br />
from your product!’<br />
Can we get a little more detailed information about<br />
Inkprint Tagless Printing method and user advantages<br />
for textile sector?<br />
Inkprint Tagless can be applied on final products such as<br />
seamless clothing, underwear, t-shirts, shirts, pants, socks,<br />
sportswear, swimwear, hats it can also be applied before<br />
sewing of these products. The fact that printing machines can<br />
print directly and permanently on the fabric, it is no longer<br />
necessary to sew a label on garments in the textile market.<br />
Inkprint Tagless Printing is resistant to washing, stretching<br />
Inkprint tagless printing machines achieve savings in time<br />
and labor costs. The printing process has no drying process.<br />
There is no extra process for ordering labels. Already one<br />
of the most important feature that separates the inkprint<br />
from the hot transfer printing is the speed of the machine.<br />
Additionally, these two methods are separated in terms of<br />
safety protection. Our machine is electropneumatic. Here,<br />
there is no temperature like in hot transfer printing. This<br />
means a safer work environment in the production area.<br />
It also provides significant advantages to the User in terms of<br />
usability. For example, you can print on the elastic waistband<br />
directly. Inkprint tagless printing system does not need any<br />
heat to transfer the print, so the the elastic waistband is not<br />
deformed.<br />
Finally, when you use the inkprint tagless printing, your<br />
brand visibility in the product is permanent. If Users are<br />
uncomfortable by the labels, they cut it. By this system your<br />
washing instructions are printed on fabric, there is nothing<br />
to cut.<br />
Which countries do you export machines to?<br />
We mainly export to the Turcic Republics and Middle East.<br />
As a matter of fact, we don’t have a limitation, but since we’re<br />
a distributor for Turkey and Turcic Republics , we are also<br />
able to sell some Middle East Countries. Our main foreign<br />
customers are in Uzbekistan, Kirghizistan, Azerbaijan, Russia,<br />
Moldova, Ukraine, Serbia, Macendonia, Algeria, Jordan and<br />
Lebanon.<br />
41 July <strong>2019</strong>
Abdullah CANBEY - Manager<br />
What are the product groups you offer?<br />
We started this journey first with outerwear, but for the last 5<br />
years we have been focusing mainly on pajamas, underwear<br />
and homewear for 0-16 age range. We produce laundry for<br />
four seasons and pajamas for two seasons.<br />
In addition, we work actively in school seasons, especially<br />
in Russia and Ukraine, and we produce school uniforms for<br />
schools. In the domestic market, we have a production line for<br />
school uniforms and school tracksuits. This production arm<br />
is of course not limited to schools. We can produce uniform,<br />
apron-style outfits for every sector. In accordance with the<br />
incoming demands, we can produce using special fabrics as<br />
stain or non-staining.<br />
MATILDA<br />
WHATEVER YOU ARE<br />
LOOKING FOR IN TEXTILES,<br />
YOU CAN FIND THIS BRAND<br />
Or your identity in the market is<br />
always your brand and we are working<br />
to place our Matilda brand in minds<br />
with a quality product concept.<br />
Our targets include the domestic market as well. Although we<br />
are a foreign-focused brand, we intend to enter the domestic<br />
market slowly. In the domestic market, we target brands that<br />
are retail chain, rather than wholesale companies. In fact, our<br />
aim to appeal to the whole world with e-commerce.<br />
We produce special products for our customers who want<br />
to sell their products with their own label. There are some<br />
chain store customers that we produce in this way abroad.<br />
We provide, if such a demand comes from the domestic<br />
market. After all, we are a manufacturer company, we can<br />
produce all kinds of products for everyone who wants.<br />
What about your export activities and goals?<br />
We continue our activities with many countries such as<br />
Russia, Ukraine, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan,<br />
Uzbekistan, Iraq, Iran, Jordan, Morocco, Algeria, Arabia,<br />
United Arab Emirates and Sudan. Generally we work in the<br />
Middle East region. In the coming period, we intend to open<br />
up to the European geography. We have targets for Spain,<br />
Italy and similar countries.<br />
In the medium term, we plan to open a concept retail store<br />
in the domestic market. Then, we have a goal to grow by<br />
branch. What are your goals for the upcoming periods?<br />
In the short term, we plan to participate in the upcoming fairs<br />
and to continue our R&D activities with our marketing team,<br />
especially in European and African countries.<br />
42 July <strong>2019</strong>
July <strong>2019</strong><br />
43
44 July <strong>2019</strong><br />
www.hilalakinci.com
www.hilalakinci.com<br />
July <strong>2019</strong><br />
45
Interview<br />
PAPULIN BABY BOOTIES<br />
AIMS TO BECOME A<br />
GLOBAL BRAND BY<br />
ESTABLISHING DEALERSHIP<br />
IN EVERY COUNTRY<br />
Offering its exclusive baby booties for the many<br />
parts of the world from the North Africa and the<br />
Arab countries and in all regions of Turkey, Papulin<br />
Baby Booties is proud of it, continues to grow at a<br />
rapid pace.<br />
Ismail Kalacoş, Papulin informs us about how they<br />
differ from other companies and what they are<br />
more sensitive about. Declaring that everything is<br />
progressing in a systematic way during production,<br />
Kalacoş said, “The most sensitive point is that<br />
the products are suitable for health because the<br />
products we offer especially are baby products. The<br />
raw materials and accessories are used to comply<br />
with all health norms and no chemicals are used in<br />
the products. Addressing babies in the 0-1 age range<br />
requires more attention to all health elements.”<br />
Another important element for the brand is trust.<br />
Kalacoş recorded that they always approach the<br />
situation with a solution-oriented approach to stock<br />
update and after-sales support due to trust. With its<br />
extraordinary design and quality, the company has<br />
set a target for exporting more product abroad and<br />
has progressed successfully in this way.<br />
46 July <strong>2019</strong>
July <strong>2019</strong><br />
47
Interview<br />
BEBE ÇEYİZ SARAYI IS NOW IN MASKO!<br />
Starting its confident steps in <strong>2019</strong>, Bebe Çeyiz Sarayı opened<br />
its European side Masko branch in Istanbul. Bebe Çeyiz Sarayı<br />
shows ought to be how a baby store that serve customers in<br />
Turkey with this concept store.<br />
The store, which has 1000 square meters, is designed for every<br />
detail from the children’s playground, mother breastfeeding<br />
room, baby pacifier and baby room furniture.<br />
Bebe Çeyiz Sarayı, continues to open retail stores throughout<br />
Turkey. Continuing its location works in Europe and Asia side<br />
of Istanbul in the first phase, the company aims to accelerate<br />
its branch openings in a short period of time.<br />
Bebe Çeyiz Sarayı increases its retail stores<br />
Bebe Çeyiz Sarayı reached its goal of increasing the number<br />
of retail stores in the first half of <strong>2019</strong> with the opening of<br />
Masko store. Stating that they will continue their retailing<br />
activities, Saraç said, “After 24 years of satisfaction with our<br />
final consumers, we are planning to open a retail store for more<br />
people to benefit from our retail service quality. We have the<br />
advantage of minimizing the margin of error because we share<br />
the demands and satisfaction from the consumer with our subchannel<br />
and understand the correct production, import and<br />
consumer expectations.” underlining that they implement<br />
these advantages in both production and import.<br />
Since 1994, Bebe Çeyiz Sarayı has been continuing to crown<br />
the textile, cosmetics, care, equipment and toys produced for<br />
0-3 years old babies with export and import. The brand has<br />
more than 900 dealers in Turkey and exports to more than 40<br />
Middle East and European countries.<br />
Bebe Çeyiz Sarayı further develops its growth rate in import<br />
and export by focusing quality on domestic production.<br />
Offering its products to more than 40 countries and close<br />
to 800 sub channels, Bebe Çeyiz Sarayı grows every year by<br />
developing itself. The brand that keeps its targets last year<br />
continues to work without stopping for next season.<br />
Bebe Çeyiz Sarayı, which will continue to serve its sub-channel<br />
in the best way this year as it did last year, plans to add a new<br />
model to the collection in <strong>2019</strong> by giving more weight to<br />
domestic production.<br />
“We achieved our targets one by one”<br />
Declaring that they have achieved the targets of last year in<br />
exportation, Saraç said, “We aim to present our high quality<br />
products that we produce and import besides the textile,<br />
treatment and cosmetics with the lowest prices to our dealers<br />
and final consumers.<br />
48 July <strong>2019</strong>
July <strong>2019</strong><br />
49
About us<br />
www.bebeceyizsarayi.com<br />
Bebe Çeyiz Sarayı<br />
has over 900 stores<br />
in Turkey and export<br />
over 40 countries in<br />
Middle East and Europe<br />
world brand “Safe Line”<br />
is in elite baby stores<br />
underBebe Çeyiz Sarayı<br />
Bebe Çeyiz Sarayı Tekstil Tic. Ltd.<br />
Şti 1994 yılında kurulmuştur. 0-3 yaş<br />
aralığındaki bebekler için; bebe tekstil<br />
ürünleri, bebe kozmetik ürünleri, bebe<br />
bakım ürünleri, bebe araç ve gereçleri,<br />
oyuncak vb. ürünleri üretir, ihraç eder<br />
ve ithalatını yapar.<br />
Bebe Çeyiz Sarayı, bodyden emziğe,<br />
beşikten bebek arabasına yaklaşık<br />
10.000 çeşit ürün ve 120 markanın aynı<br />
çatı altında toplandığı firmadır. Bebe<br />
Çeyiz Sarayı, yurt içinde 900’ü aşkın<br />
bayi sayısına sahiptir. Yurt dışında<br />
ise 40’tan fazla Ortadoğu ve Avrupa<br />
ülkesine ihracat yapmaktadır.<br />
Bebe Çeyiz Sarayı, bebek ve çocuk<br />
alanında mağaza açmak ve bu alanda<br />
firmasını geliştirmek isteyenlerin<br />
tercih edecek olduğu, dünyanın göz<br />
bebeği İstanbul’da hizmet veren ve eşi<br />
bulunmayan bir işletmedir.<br />
Bebe Çeyiz Sarayı, kararlılığın,<br />
güvenin, kalitenin ve dünya çapında<br />
bebe markalarının aynı çatı altında<br />
buluştuğu ve yılların deneyiminin<br />
markasıdır. Bu marka, % 100 yerli<br />
sermayenin ürünü Türkiye’nin tescilli<br />
markası “Sebi” dir.<br />
Bebe Çeyiz Sarayı Tekstil Tic. Ltd.<br />
Şti ist 1994 gegründet. Produziert,<br />
importiert und exportiert babytextilien,<br />
baby- kosmetik, baby- pflege,<br />
spielzeuge, kinderartikel für babys 3 bis<br />
3 jahren.<br />
Bebe Çeyiz Sarayı ist die adresse von<br />
120 marken und ca. 10.000 produkten<br />
von body über schnuller, wiege bis hin<br />
kinderwagen. Bebe Çeyiz Sarayı besitzt<br />
im Inland über 900 fachhändler. Das<br />
Unternehmen exportiert im Mittleren<br />
Osten und Europa in über 40 länder.<br />
Bebe Çeyiz Sarayı ist ein unternehmen,<br />
das von denen, die beabsichtigen,<br />
laden im bereich baby und kind zu<br />
eröffnen und ihren betrieb in diesem<br />
bereich weiterzuentwickeln, bevorzugt<br />
wird. Das Unternehmen geht seinen<br />
Geschäften in der Weltstadt Istanbul<br />
nach.<br />
Bebe Çeyiz Sarayı ist eine marke<br />
langjähriger erfahrung, in der sich<br />
entschiedenheit, zuverlässigkeit,<br />
qualität sowie weitweite baby-marken<br />
unter einem dach zusammentreffen.<br />
Diese marke ist ein produkt von % 100<br />
inländischem kapital. Die eingetragene<br />
marke ist „Sebi“<br />
Bebe Çeyiz Sarayı Tekstil Tic.Ltd.Şti<br />
was established in 1994. It is for babies<br />
between 0-3 ages: It produces, exports<br />
and imports baby textile products,<br />
baby cosmetic products, baby care<br />
products, baby equipments, toys...<br />
Bebe Çeyiz Sarayı, it is the address of<br />
around 10 000 type of products and 120<br />
brands from bodies to pacifiers, form<br />
cradles to prams. Bebe Çeyiz Sarayı<br />
has more than 900 dealers in Turkey.<br />
It exports to more than 40 Middle East<br />
and European countries abroad.<br />
Bebe Çeyiz Sarayı, it is a unique<br />
enterprise rendering services in the<br />
apple of world’s eye Istanbul, and which<br />
will be preferred by those who wish to<br />
open Baby and Children’s stores and<br />
to develop their firms in this area.<br />
Bebe Çeyiz Sarayı, this is the<br />
trademark where stability, reliability,<br />
quality and worldwide baby brands<br />
come together under one roof and has<br />
many years of experience. This brand<br />
is the product of 100% domestic capital<br />
and it is the registered trademark of<br />
Turkey “Sebi”.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Учредено в 1994 году.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Осуществляет производству, эксопрту и<br />
импорту любые виды Текстильные Изделия для грудных ребёнок, Козметические Изделия для грудных<br />
ребёнок, Изделия для заботы для грудных ребёнок 0 – 3 года.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является адрес более 10.000 (ресять<br />
тысячь) виды изделий и 120 торговых марок ; с утки для движения – по соску, с люлки – по повозку . Bebe<br />
Çeyiz Sarayı имеет более 400 дилеров в стране, и кроме того экспортирует свою продукцию в более 40<br />
стран Ближнего Востока и Европы.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одно незаменимое<br />
предприятие и оказывающее услуги клиентам в городе Стамбуле являющем зрачку Мира для<br />
предпринимателей хотящий открывать магазинов и развивать своих фирм в областе изделий для<br />
Грудных Ребёнок и Детей.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одна крыша решительности<br />
и надеждности, где встречаются Мировых марок для изделий грудного ребёнка и многолетных<br />
опытов в этой областе. Эта марка является продукция 100 % инвестиционного капитала Турции и<br />
зарегистрирована под названием «Себи».<br />
50 July <strong>2019</strong>
July <strong>2019</strong><br />
51
Since its establishment in 1996 Hamleteks Textile,<br />
which is start the business with Baby stores. In the<br />
year of the 1996, it created Funny Baby brand and it<br />
produced baby booties. Funny Baby which is one of<br />
the leading company in baby booties sector.<br />
Hamleteks Textile is creating new goods inside of<br />
the baby textile and shoe sector. It is always creating<br />
new product groups, doing new models and increasing<br />
the productivity. Hamleteks Textile main goal<br />
is, create the new mentality with their high quality<br />
and innovator models of the goods in all around the<br />
world.<br />
Funny Baby also adapted to quality management system<br />
for customer satisfaction on its sales and after<br />
sales organization. Because of that, Funny Baby care<br />
the human research , education and productivity.<br />
Funny Baby is also chosen by the out of local market<br />
because of their quality, production and power.<br />
OUR VISION<br />
Funny Baby will continue the business with its professionalism,<br />
best service, high quality production<br />
and wide range of products in the future.<br />
Hamleteks Tekstil, 1996 yılında “Funny Baby “ markası<br />
ile bebek ayakkabısı üretimine başlamıştır. Ardından<br />
Türkiye’nin ve dünyanın büyük markalarına özel üretimler<br />
yaparak, kurulduğu günden bu güne sektörünün<br />
ileri gelen üreticisi olmuştur.<br />
Hamleteks Tekstil, sektöründe yenilikler yaratmakta,<br />
ürün yelpazesini ve çeşitliliğini sürekli geliştirmektedir.<br />
Çalıştığı firrmalarla ortak amacı; yüksek kalite<br />
standartlarında üretilen, yenilikçi, özel isteklere cevap<br />
verebilen ürünlerle, Türkiye’de ve dünyada yeni ufuklar<br />
açabilmektir.<br />
MİSYONUMUZ<br />
Hamleteks Tekstil, satış ve satış sonrası hizmetlerinde<br />
“Müşteri Memnuniyetini” en üst düzeyde oluşturmak<br />
ve devamlılığını sağlamak için Kalite Yönetim Sistemi’ni<br />
benimsemiştir. Bu amaçla da, teknolojiye olduğu kadar,<br />
insan kaynakları, kaynakların etkin ve bilinçli kullanılması,<br />
eğitim vb. konulara da gerekli önemi göstermektedir.<br />
İş ortakları, müşteri ve çalışanları ile olan ilişkilerinde<br />
dürüstlüğü ön planda tutmaktadır. Kurumsal sosyal<br />
sorumluluk ilkelerinin, sürdürülebilir gelişmenin olmazsa<br />
olmazları arasında yer aldığına inanan Hamleteks<br />
tekstil, içinde yaşadığı topluma değer sağlamayı temel<br />
sorumluluk alanlarından biri olarak görür ve bu çerçevede<br />
tüm ticari ilişkilerini sosyal uyumluluk ilkeleri<br />
çerçevesinde yürütür.<br />
VİZYONUMUZ<br />
Hamleteks Tekstil, üstün hizmet anlayışı, yüksek<br />
üretim kapasitesi, geniş ürün yelpazesi, model, çeşit<br />
ve kaliteden ödün vermeyen ilkesi ile yükselen değer<br />
olmak için profesyonel ve modern yönetimi ile çalışmalarını<br />
devam ettirecektir.<br />
52 July <strong>2019</strong><br />
www.funnybaby.com.tr
July <strong>2019</strong><br />
53
From Editor<br />
ELİNİZDEKİ RAKAMLAR SİZE YETİYOR MU?<br />
Ne demiş eskiler; bilmemek ayıp değil öğrenmemek ayıp.<br />
Bu söz geçmişten yola çıkıp onca yıl kat edip bize ulaştıysa<br />
demek, illaki vardır bir değeri…<br />
Hiçbir iş, hiçbir emek zirveden başlamaz; öncelikle sıfırı<br />
tanımak gerek. Sıfırı tanımak gerek ki başlayacağın noktayı<br />
bilesin. Eğer sıfırı tanımazsan, her an onun bir parçası<br />
olabilme riskindesin demektir. Ve sonra sırasıyla tüm sayılarla<br />
tanışmak gerek. Sıfırdan yüze kaç saniyede çıkıldığı önemli<br />
belki ama hız ibresi hiçbir sayıyı atlamaz, işleyiş mutlaka ki<br />
her bir sayıyı ayrı ayrı sindirir…<br />
Şuan baktığımızda, sektörümüz de böyle değil mi aslında?<br />
Kimi firmamız çok hızlı çıktı basamakları, kimisi daha<br />
yavaş… Ama başarıya ulaşmış her firmanın ortak noktası,<br />
her basamakta sağlam adımlarla yol almak oldu. Ve her<br />
basamak çok şey öğretip çok şey katmadı mı markalarınıza?<br />
Yeri geldiğinde ileri bir adım atıp sonrasında beş adım geri<br />
gittiğiniz hiç olmadı mı? Şuan bu satırları okuma imkanınız<br />
varsa demek ki o geri gittiğiniz beş adım size çok şey<br />
kazandırmış. Bilmediklerinizle gocunmayı bir kenara bırakıp,<br />
öğrendiklerinizle övünmüşsünüz. Ve sektörü almışsınız<br />
sıfırdan, kim bilir kaçlara kadar taşımışsınız, daha ileri<br />
taşıyacaksınız da…<br />
Hepimiz farkındayız ki aslında altın değerinde bir tekstil<br />
piyasasına sahibiz. Hammaddemiz var, işçiliğimiz var,<br />
tecrübemiz var ve her şeyden daha önemlisi aklımız var,<br />
fikrimiz var, değerlerimiz var. Burada dönüp kendimize bir<br />
soru sormamız gerek: ‘Biz her şeye herkesten fazla sahibiz<br />
belki, peki hak ettiğimiz yerde miyiz?’ Bu sorunun cevabını<br />
dilinizden dökmeyip, içinizden ‘yani…’ diye geçirdiyseniz;<br />
bence kelimeler birkaç cümlede buluşmayı bekliyor demektir.<br />
Ürettiğiniz markalarla içinde bulunduğunuz sektörü kimi<br />
zaman elbirliği ile kimi zamansa rekabetinizle yücelttiniz.<br />
Hep en kaliteli olma hedefiyle hem kendinizi hem birbirinizi<br />
geliştirdiniz. Ve şimdi 24 ayarda üretim yapıyorsunuz,<br />
ihracatta rekorlar kırıyorsunuz. Belki bile demeyeceğim,<br />
açıldığınız dünyadan çok daha fazlasını almayı hak<br />
ediyorsunuz. İşte tam da bu yüzden bazı zincirleri kırıp tüm<br />
dünyaya yanlış bildiklerini unutturmak gerekmez mi? Siz bizi<br />
bilmiyorsunuz ama bilmemek ayıp değil, öğrenmemek ayıp<br />
dememiz gerekmez mi? Bence kelimelerin davetine icabet<br />
edip görülecek değerin hakkına ulaşmanın vakti çoktan geldi.<br />
Bu dünya piyasasının değer kazanmaya hala ihtiyacı var!<br />
54 July <strong>2019</strong>
www.kindundjugend.com<br />
19.–22.09.<br />
DISCOVER NEW<br />
OPPORTUNITIES<br />
Koelnmesse GmbH Türkiye Temsilcisi<br />
tezulaş fuar dan. hizmetleri ltd. şti. | Bağdat Cad. 181/6 | 34730 Çiftehavuzlar – Kadıköy/İSTANBUL<br />
Tel: 0216-385 66 33, Fax: 0216-385 74 00 | info@tezulas-fuar.com<br />
240x140_KJ19_Baby-Kid-Store_TR.indd 1 04.04.19 11:49<br />
Kind + Jugend <strong>2019</strong><br />
excellently positioned Around 1,200 providers from<br />
around 50 countries expected once again<br />
With top providers, start-ups and innovations in all segments,<br />
the upcoming Kind + Jugend from 19 to 22 September <strong>2019</strong>,<br />
Koelnmesse is once again expecting excellent exhibitor participation<br />
from Germany and abroad. With around 1,200 providers<br />
from around 50 countries, Kind + Jugend is the world’s<br />
most important trade fair for the baby and children’s outfitting<br />
industry. More than 85 percent of exhibitors come from<br />
abroad. In addition to top providers in all segments, many<br />
smaller and medium-sized companies will be showing the<br />
innovations and further developments we can expect in the<br />
coming season. In addition to this, start-ups will enjoy more<br />
visibility at the trade fair in the context of pavilions. With the<br />
baby carriage, children’s car seat, children’s furniture, textile<br />
and care outfitting, hygiene item, educational toys and toys<br />
sections, Kind + Jugend covers the entire product spectrum<br />
for the first years of babies and toddlers.<br />
Among the key players exhibiting at Kind + Jugend <strong>2019</strong>are<br />
ABC Design, Alvi, Angelcare, Artsana/Chicco, Babybjörn,<br />
Babymoov, bibi/Lamprecht, Bébécar, Brevi, Britax Römer,<br />
Cam il mondo, Cybex, Delta Children, Diono, Dorel, Doudou<br />
et Compagnie, Ergobaby, Easywalker, Foppapedretti, Geuther,<br />
Haba, Hartan, Hauck, HTS Besafe, iCandy, Infantino, Jané/<br />
Concord, Joie/Nuna, Joolz, Julius Zöllner, Kaloo/Juratoys,<br />
Kidsmill, Lässig, Leander, Mayborn/tommee-tippee, Melissa&Doug,<br />
Micuna, Munchkin, Mutsy, Nattou, Newell, Nuby,<br />
Odenwälder, Paidi, Peg Perego, Pinolino, reer, Roba Baumann,<br />
rotho, Schardt, Sauthon, Sterntaler, Thule, Tobi, Uppababy<br />
and Vulli.<br />
New exhibitors or returnees in <strong>2019</strong> once again include Bugaboo,<br />
Mattel and Silver Cross. Samantha Newton, Global Chief<br />
Marketing Officer, Silver Cross: “Silver Cross is pleased to<br />
return to Kind + Jugend this year. This is a fantastic opportunity<br />
to present our new, exciting collections to international<br />
partners from the whole world. This year we will present our<br />
first complete vehicle safety collection, in addition to our latest<br />
baby carriage developments. This simplifies the purchase<br />
of car seats and offers solutions from birth to the age of 12.”<br />
For the first time, the Trend Forum is also the stage for the<br />
representation of international consumer trends, which will<br />
be presented by experts and cooperation partners from various<br />
countries.<br />
July <strong>2019</strong><br />
55
VİŞne Bebe provIdes<br />
added value to natIonal<br />
economy In wholesale<br />
Fatihim Textile Company was established in 1987. The<br />
company manufactures and sells baby and children’s<br />
clothing for 0-16 age group. Today, Fatihim Textile exports<br />
its products to more than 40 countries worldwide.<br />
Fatihim Tekstil gives importance to all health elements<br />
and quality standards in production and draws an active<br />
profile not only in Turkey but also abroad. Exporting<br />
to more than 40 countries in the world, Fatihim Textile<br />
provides added value to both the national economy and<br />
the sector.<br />
Fatihim Textile draws a strong profile in both<br />
production and wholesale<br />
Fatihim Tekstil A.Ş., which has always expressed that<br />
there was a need for continuity in the creation of a brand<br />
at every opportunity, Vice Chairman of the Board of<br />
Directors İsmail Çolak stated that they would benefit<br />
from Vişne Bebe brand and they are in every aspect to<br />
support branding and they would be on the agenda with<br />
the aim of moving the brand forward.<br />
Vişne Bebe toptan satışta<br />
ülke ekonomisine katma<br />
değer sağlıyor<br />
Fatihim Tekstil şirketi 1987 yılında faaliyete başlamıştır.<br />
Şirket, 0-16 yaş arası bebek ve çocuk giysileri imalatı<br />
ve toptan satışı yapmaktadır. Bugün Fatihim Tekstil,<br />
ürünlerini dünya çapında 40’dan fazla ülkeye ihraç<br />
etmektedir.<br />
Üretimde tüm sağlık unsurlarına ve kalite standartlarına<br />
önem veren Fatihim Tekstil sadece yurt içinde değil,<br />
yurt dışında da aktif bir profil çiziyor. Dünyadaki 40’dan<br />
fazla ülkeye ihracat yapan Fatihim Tekstil hem ülke<br />
ekonomisine hem de sektöre katma değer sağlıyor.<br />
Fatihim Tekstil hem üretim hem toptanda güçlü bir<br />
profil çiziyor<br />
Marka oluşturmanın süreklilik istediğini her fırsatta<br />
dile getiren Fatihim Tekstil A.Ş. Yönetim Kurulu Başkan<br />
Yardımcısı İsmail Çolak, Vişne Bebe markasına fayda<br />
sağlayacak ve markalaşmayı destekleyici her mecrada<br />
yer aldıklarını, markayı daha ileriye taşımak adına<br />
sürekli yeniliklerle gündemde olacaklarını belirtti.<br />
www.visnebebe.com<br />
56 July <strong>2019</strong>
July <strong>2019</strong><br />
57
H’A Kids Club, ticari hayatına 2003 yılında İstanbul’un Merter semtinde 30 metrekarelik bir mağazada toptan<br />
alım & satım yaparak başlamıştır.<br />
Firma, 2016 yılında patentini aldığı H’A by Hilal Akıncı ismi ile ve HA Kids Club unvanı ile ticari hayatına devam<br />
etmektedir. Toptan ağını genişleterek sezonunda ortalama 1500 ayrı modelle yurtiçinde 81 ile ve yurtdışında 52<br />
ülkeye ihraç ettiği ürünlerini her yıl 1.5 milyondan fazla çocukla buluşturmaktadır.<br />
H’A Kids Club, <strong>2019</strong> yılında faaliyete geçirdiği 3. mağazasıyla Merter Lalebahçe Sokak’ta hizmet vermeye devam<br />
etmektedir.<br />
H’A Kids Club started its commercial life in 2003 by buying and selling in a 30 square meter store in Merter,<br />
Istanbul.<br />
The company continues its commercial life under H’A by Hilal Akıncı name patented in 2016 and under the title<br />
of HA Kids Club. With an average of 1500 different models in the season by expanding its wholesale network,<br />
it offers products for more than 1.5 million children from 81 cities in Turkey and 52 countries abroad each year.<br />
H’A Kids Club continues to serve the sector with its 3rd store in Merter, Lalebahce Street which they started<br />
trade in <strong>2019</strong>.<br />
Как HBA KIDS CLUB, мы начали свою<br />
коммерческую жизнь в 2003 году с оптовых<br />
покупок и продаж в магазине площадью 30 м2<br />
в районе Мертер в Стамбуле. С момента своего<br />
основания наша компания была преобразована в<br />
бренд My Kids & Baby в 2010 году и в настоящее<br />
время продолжает свою деятельность в сфере<br />
внутренних и международных оптовых продаж<br />
в Стамбуле Мертер, 400 м2 торговых площадей,<br />
1000 м2 закрытых площадей, проектирование,<br />
планирование, производство и логистику. My Kids<br />
& Baby расширяет свою оптовую сеть в 2012 году,<br />
поставляя свою продукцию в 81 страну и 52 стран<br />
за границу с более чем 1,5 миллионами детей<br />
каждый год. В 2016 году H патентA Hilal Akıncı<br />
продолжает свою коммерческую деятельность<br />
под именем Hilal Akıncı.<br />
Наша компания, как H daA Kids Club, работает<br />
в основном в арабских странах, а также в<br />
Центральной Азии, Европе и Америке. Основные<br />
страны, которые мы экспортируем; Америка,<br />
Германия, Азербайджан, Босния и Герцеговина,<br />
Болгария, Алжир, Эфиопия, Марокко, Палестина,<br />
Франция, Южная Африка, Ирак, Великобритания,<br />
Иран, Италия, Казахстан, Кыргызстан, Ливия,<br />
Ливан, Македония, Египет, Молдова, Нигер,<br />
Нигерия, Узбекистан, Россия, Сенегал, Сербия,<br />
Саудовская Аравия, Тунис, Украина, Греция и др.<br />
58 July <strong>2019</strong><br />
www.hilalakinci.com
H’A KIds Club Strengthens Its PosItIon<br />
In baby textIle sector<br />
We talked with the owner Hilal Akıncı about the details of this solid progress.<br />
0-16. In particular, we claim that we have a successful<br />
line on the special groups we call the daily evening<br />
dresses. Besides, our bags and hats are in our range of<br />
product groups.<br />
What criteria do you pay attention to during the<br />
production process?<br />
The most important criteria in our production is our<br />
fabric quality and range of suitable European standards<br />
body. At the same time, as I have just mentioned,<br />
originality and being dazzling are very important<br />
concepts for us. That is why we are very careful in the<br />
production process.<br />
Apart from that, we attach great importance on timing<br />
in production. At this stage, our team of friends<br />
motivation is very important. We always take care to<br />
keep our employees highly motivated.<br />
As H’A Kids Club family, how do you describe the<br />
point you have come since its foundation? What is<br />
your company’s potential in the sector and what<br />
makes you stand out in the competition?<br />
In 2003, we started first to operate in a showroom<br />
with 30 square meters in Merter district of Istanbul.<br />
Then we again opened our second store in 2016 in<br />
400 square meters in Merter too. We continue to serve<br />
our esteemed customers with our third showroom we<br />
opened in May, <strong>2019</strong> in Lalebahce.<br />
We produce high quality of my products, carefully<br />
avoid any content that will harm our children’s health<br />
and carefully select all our fabrics and utilize them on<br />
our machine.<br />
Which cities H’A Kids Club products are offered in<br />
Turkey and how many stores you have? Do you have<br />
a store abroad?<br />
We offer our products in stores of Turkey’s 81 provinces<br />
in the country and Turkish Republic of Northern<br />
Cyprus. We have three stores in Merter, Istanbul.<br />
We are exporting to 52 countries with our customer<br />
network which we have expanded day by day. If we<br />
rate these values, we can say that 70% of our products<br />
are offered at home and 30% of our total production is<br />
offered abroad.<br />
Our company manages to collect on the original<br />
model and inspire confidence in our customers’<br />
interest and attention to posture. Our customers are<br />
in any situation, any time know that we are behind our<br />
product. I think that this sense of trust makes us more<br />
connected to us.<br />
At the same time, we can say that we are a brand that<br />
can appeal to customers’ hearts and visions with a<br />
wide range of products and colors that our customers<br />
cannot find in many stores.<br />
What items are in your range of product?<br />
We are producing all kinds of clothes suitable for<br />
today’s fashion for all children and young people aged<br />
July <strong>2019</strong><br />
59
Interview<br />
DONELLA STARTS IN RETAIL WITH ONLINE SALES<br />
With the excitement of offering its summer products with its<br />
pajamas collection, Donella is inspired by the vibrant spirit of<br />
the summer in design alongside a suitable choice in cotton<br />
fabric type. The brand, which gives importance to the health<br />
of children’s sensitive skins, keeps away from the polyester<br />
fabric and turns to the healthier cotton fabric. The brand that<br />
will offer their products in its new store of 900 m2 area in<br />
Laleli, Istanbul as from January, <strong>2019</strong> diversifies its product<br />
range by raising the success bar.<br />
There’s Donella everywhere in the heart of the trade!<br />
Assessing the wholesale circulation of the stores in Yesildirek<br />
and Laleli in terms of customer circulation, Kondu said, “We<br />
are at both locations where the heartland of business. The<br />
store in Eminönü Yeşildirek usually comes from many Arab<br />
countries. The domestic market also prefers the Yeşildirek<br />
store. In our wholesale store in Laleli, we welcome our<br />
customers in Eastern Block countries.<br />
With online sales Donella is now in retail!<br />
Donella, popular with its product range and style, is now<br />
showing its orientation to the retail side after its success in<br />
wholesale. Donella, which set the new marketing strategy,<br />
started selling online. We asked the new project, Ali Kondu,<br />
Donella, “Donella is also quite a popular brand for moms.<br />
We stepped into a new project with reference to this trust<br />
and brand awareness. We established alsanalsa.com, online<br />
shopping website. The app of this system was also made. We<br />
are in all channels to be easily accessible.<br />
Donella, which draws attention with its uncompromising<br />
brand identity in quality, carries pajamas and underwear<br />
collections to many points of the world. Kondu said that<br />
quality is one of the decisive factors at this point.<br />
60 July <strong>2019</strong>
July <strong>2019</strong><br />
61
www.boinc.com.tr<br />
www.boinc.com.tr<br />
62 July <strong>2019</strong>
www.boinc.com.tr<br />
www.boinc.com.tr<br />
July <strong>2019</strong><br />
63
About us<br />
1995 yılında İstanbul’da kurulan Lara Tekstil, Laleli’de<br />
DONELLA ve DONI markalarıyla iç giyim sektörüne<br />
giriş yaptı. Şirketimiz kadın ve kız çocuklarına DONELLA<br />
markasıyla, erkek ve kız çocuklarına DONI markasıyla<br />
üretim yapmaktadır. Ürünlerimizi Rusya, Ukrayna,<br />
Kırgızistan, Polonya, Romanya, İran gibi ülkelerle 80’in<br />
üzerinde ülkeye ihraç ediyoruz.<br />
Ürünlerimizde kalite ve sağlık gibi standartları ana<br />
hedefimiz olarak tutuyor, mevcut modelleri özel model ve<br />
tasarımlarımızla yakından takip ediyor, müşterilerimize<br />
0-15 yaş arası kız ve erkek çocuk iç çamaşırları için en<br />
iyisini onların beğenisine sunuyoruz.<br />
Lara Textile, formed in 1995 in Istanbul, Laleli, has<br />
made an entrance to the underwear sector with<br />
the brands DONELLA and DONI. Our company<br />
produces female and girls’ wear with DONELLA<br />
brand and male, boys’ wear with DONI brand.<br />
We export our products to over 80 countries<br />
with countries like Russia, Ukraine, Kirghizistan,<br />
Poland, Romania, Iran leading on this list.<br />
We hold standards like the quality and healthiness<br />
of our products as our main goal, and we follow<br />
the current fashion closely with our special<br />
models and designs and we offer our clients the<br />
best of 0-15 years old girls’ and boys’ underwear<br />
choices to their liking.<br />
Лара Текстиль, учреждённая в 1995<br />
году в Стамбульском районе Лалели,<br />
дебютировала в секторе нижнего белья<br />
с торговыми марками DONELLA и DONİ. С<br />
маркой DONELLA выпускается бельё для<br />
женщин и девочек, с маркой DONİ – для<br />
мужчин и мальчиков. Наша продукция<br />
в общей сложности отправляется на<br />
эспорт в более чем 80 стран мира, в том<br />
числе в Россию, Украину, Кыргызстан,<br />
Польшу, Румынию, Иран. Мы предлагаем<br />
клиентам оценить наши изделия,<br />
нижнее бельё для девочек и мальчиков<br />
возрастной группы от 0 до 15 лет, с<br />
собственным уникальным дизайном и<br />
моделями, с сохранением на первом<br />
плане чувствительного отношения к<br />
вопросу качества и здоровья, и следуя<br />
тенденциям современной моды.<br />
64 July <strong>2019</strong><br />
www.donella.com.tr
July <strong>2019</strong><br />
65
Interview<br />
WITH A BIG SHARE IN EXPORT NK TEKSTIL<br />
ADDRESSES MANY DIFFERENT CULTURES<br />
Moving its stores in Umraniye to a better location with 700<br />
m2, NK Tekstil provides excellent customer service with its<br />
new concept and wide range of product.<br />
he said, “We think the rental cost is high for our sector to.<br />
Therefore, we want to postpone our shopping target in<br />
shopping malls for a specific time and we tend to street stores.”<br />
Products that Turkey’s textile sector offer is delivered to<br />
almost every corner of the globe. NK Tekstil products meet<br />
children from many countries around the world from Panama<br />
to Uzbekistan. NK Tekstil Company Owner Necip Koca said,<br />
“Our biggest aim is to make our merchandising more valueadded<br />
and sustainable. We aim to get Turkey to a position<br />
that can build brand and value not engaged in only contract<br />
manufacturing,” he talked about their export target.<br />
With a big share in exports, NK Tekstil addresses many<br />
different cultures. Declaring that every season, they had to<br />
design different products to different regions, Koca said,<br />
“Planning and designing the products according to this<br />
variety requires serious labor. In order to keep up with this,<br />
we have completely changed our design process in the last<br />
2 years. We introduce our collection to our customers much<br />
earlier, we diversify and strengthen them according to their<br />
feedback. In the coming periods, we want to bring ourselves<br />
to a better point in the design and production processes and<br />
meet the increasing expectations.”<br />
We will develop street retailing<br />
Indicating that the retail sector is not good enough due to<br />
increasing costs in 2018, Koca said they were impressed<br />
negatively from Shopping Malls’s increased rental costs,<br />
66 July <strong>2019</strong>
July <strong>2019</strong><br />
67
Interview<br />
KIDS & BABY EXPO, TÜRKİYE’NİN MODAYI BELİRLEYEBİLECEK GÜÇTE<br />
OLDUĞUNU HERKESE DUYURACAK!<br />
Dinamizmi zirvede yaşayan Çocuk Giyim sektöründe, yeni bir anlayış ve farklılaşma düşüncesi ile<br />
yola çıkan Kids&Baby Expo, Nisan ayında yaptığı organizasyon ile <strong>2019</strong>’un ilk yarısında da adından<br />
övgüyle söz ettirdi. Organizasyonun kurucu firmaları ile sektöre yeni bir soluk kazandıran bu<br />
organizasyonun detayları hakkında konuştuk…<br />
Yaptığınız girişimlere de baktığımızda olarak sektöre<br />
katkıda bulunabilmek adına oldukça özverili çalışmalar<br />
gerçekleştirdiğinizi açıkça görebiliyoruz. Bu bağlamda<br />
organizasyonu ve katılımcı firmaları biraz daha yakından<br />
tanıyabilir miyiz?<br />
Kids&Baby Expo, 2017 yılının başlarında bebek ve çocuk<br />
giyim sektöründe kendi alanlarında uzman ve öncü olan<br />
firmaların bir araya gelerek çocuk giyim sektörüne yeni bir<br />
anlayış, soluk katma ve farklılaşma çabaları neticesinde<br />
kurulmuş bir organizasyondur. Vizyonumuz; sektörümüze<br />
öncülük etmek, bebek ve çocuk modasının Türkiye’deki en<br />
büyük temsilcileri haline gelmek ve Türkiye’den tüm dünya<br />
ülkelerine bunu taşıyabilecek standartta bir iş yapabilme<br />
kabiliyetine ulaşmaktır. Bu doğrultuda, 7 başarılı firma olarak<br />
bir araya gelip sektöre öncülük edebilecek ve erkenden<br />
sezonu açıp sektöre yön verebileceğine inandığımız kendi<br />
özel organizasyonumuzu yapmaya karar verdik. Aldığımız<br />
bu karar neticesinde, tüm iş alışkanlıklarımızı bırakıp çok<br />
yoğun bir şekilde erken koleksiyon hazırlıklarımızı yapmaya<br />
başladık. Eksiksiz ve zamanında yetişmek için tüm firmalar<br />
gece gündüz yoğun bir şekilde çalıştık ve Best Kids, Çimpa,<br />
Nanica, NK Kids, Pamina, Rolly Polly ve Yümese ile birlikte<br />
3’ü Antalya’da, 1’i Kıbrıs’ta olmak üzere 4 başarılı expozisyon<br />
gerçekleştirdik.<br />
Kids&Baby Expo sizin de tasvir ettiğiniz gibi sektöre<br />
adeta yeni bir soluk kazandırmaya başladı. Böyle<br />
bir organizasyonun oluşum fikri nasıl ortaya çıktı?<br />
Sektörde gözlemlediğiniz hangi gereksinimler sizi bu<br />
organizasyonu gerçekleştirmek konusunda teşvik etti?<br />
Hazır giyim sektöründe Türkiye olarak, dünya çapında adını<br />
duyurmuş bir ülkeyiz. Kalite ve fiyat dengemizin iyi kurulmuş<br />
olması ve hızlı üretim kabiliyeti ile günümüz trendlerine çok<br />
hızlı cevap verebilmekteyiz. Bu noktada sektör olarak çok<br />
öndeyiz. Eksik kaldığımız bir nokta var, o da ürünlerimize<br />
katma değer katabilmek! Bebek ve çocuk giyim sektörü,<br />
içinde bulunduğunuz sezon için hazır ürünlerin alınabileceği<br />
bir pazar olarak biliniyor. Bu algıyı değiştirmek istiyoruz.<br />
Bizim amacımız Türkiye’nin modayı belirleyebilecek güçte<br />
olduğunu herkese duyurmak.<br />
Organizasyonun içeriği hakkında biraz bilgi alabilir<br />
miyiz? Sektörde yeni bir anlayış ve farklılaşma<br />
yolundasınız. Bu vizyonunuzu Kids & Baby Expo dahilinde<br />
yaptığınız ne gibi çalışmalarla vurguluyorsunuz?<br />
Antalya, ülkemizin toplantı ve kongre alanında adını dünyaya<br />
duyurmuş bir şehri. Çok kaliteli tesislerimiz var, bu güzel<br />
şehrimize gururla dünyanın dört bir yanından müşterilerimizi<br />
davet ediyoruz.<br />
5 yıldızlı otelde her şey dahil konaklama ile müşterilerimiz<br />
hem biraz olsun gündelik hayatının stresinden kaçıyor hem<br />
de rahatça bir sonraki sezonda nelerin trend olacağını takip<br />
edebiliyor. Aynı zamanda müşterilerimizin de birbirini tanıma<br />
fırsatı oluyor. Kendi aralarında fikir alışverişi yapıyorlar,<br />
sorunlarını tartışıyorlar yeni fikirler üretiyorlar.<br />
Bu süreç için mevcut tüm üretim süreçlerimizi en baştan<br />
tasarlardık. Müşterilerimizin beğenisine sunduğumuz<br />
koleksiyonlarımız ile tamamen sipariş odaklı üretim sistemine<br />
geçtik. Böylelikle hem profesyonel alıcılar için doğru zamanda<br />
ürün sergiliyor hem de eskisi gibi stok maliyetlerine katlanmak<br />
yerine doğrudan sipariş odaklı üretim yapabiliyoruz.<br />
68 July <strong>2019</strong>
koleksiyonlarımıza yaptığı yorumlar da bizim için çok önemli.<br />
Onların beğenilerine, belki de en çok eleştirilerine ihtiyacımız<br />
var. Bizim müşterilerimizden en büyük beklentimiz bu.<br />
Kullandığımız aksesuarlara, renklere, trendlere<br />
müşterilerimizin yorum yapmalarını istiyoruz. Tasarım<br />
ekiplerimizle onları bir araya getiriyor, son kullanıcıdan<br />
aldıkları geri dönüşlere göre her bir yorumu tek tek not<br />
alıyoruz. Bu nedenle elimizden geldiği kadar çok müşterimizi<br />
davet etmeye çalışıyoruz. Ayrıca, mevcut müşterilerimiz ile<br />
birlikte sektör fuarlarının geç tarihlerde olduğunu belirten<br />
yerli-yabancı büyük alıcı gruplarını da davet ediyoruz. Hali<br />
hazırda düzenlenen fuarlara yoğun katılım olsa da; hazır<br />
ürünlerimizi sunduğumuz için, bizden çok önce siparişlerini<br />
veren büyük perakende zincirlerine, fuarlarda yeteri kadar<br />
hizmet veremiyorduk. Expozisyonumuz ile artık büyük alıcı<br />
gruplarına da kolaylıkla ulaşabiliyoruz.<br />
Etkinliğimizin son gecesi “ne kadar büyük bir aileyiz”<br />
dediğimiz bir gala gecemiz oluyor. Dünyanın dört bir yanından<br />
tüm misafirlerimizle hep birlikte eğleniyoruz, çekilişler yapıp<br />
hediyeler veriyoruz.<br />
Organizasyon ile hedeflediğiniz müşteri kitlesi hakkında<br />
bilgi verebilir misiniz? Kids&Baby Expo ziyaretçilerinden<br />
beklentilerinizden nelerdir, ne gibi ayrıcalıklar<br />
sunuyorsunuz?<br />
Kids&Baby Expo ile ilk önceliğimiz, müşterilerimizin<br />
beğenisini kazanabilmek. Koleksiyonumuzu planlarken<br />
üreteceğimiz ürünün adedi kadar müşterilerimizin<br />
July <strong>2019</strong><br />
69
Interview<br />
KIDS & BABY EXPO TO ANNOUNCE EVERYONE THAT TURKES HAS THE POWER<br />
TO DETERMINE THE FASHION!<br />
Kids & Baby Expo, which started its journey with the idea of a new understanding and<br />
differentiation in the Children’s Clothing sector, which drew dynamism at its peak, praised<br />
its name in the first half of <strong>2019</strong> with its organization in April. We talked about the details of<br />
this organization which made a new breath to the sector with the founding companies of the<br />
organization<br />
Could you inform us about the content of the<br />
organization? You are on the road to a new understanding<br />
and differentiation in the sector. What kind of work do<br />
you emphasize this vision with Kids & Baby Expo?<br />
Antalya, the city announced its name to the world in the<br />
meeting and convention area of our country. We have very<br />
high quality facilities, we proudly invite our customers from<br />
all over the world to this beautiful city.<br />
With the all-inclusive accommodation in a 5-star hotel, our<br />
customers can avoid the stress of their daily life and also<br />
follow the trend of what will be trendy in the next season. At<br />
the same time, our customers have the opportunity to know<br />
each other. They exchange ideas among themselves, discuss<br />
their problems and produce new ideas.<br />
On the last night of our event, we have a gala night, that got us<br />
to feel “what a great family we are.” We have fun together with<br />
all our guests from all over the world, we make sweepstakes<br />
and give gifts.<br />
We want our customers to comment on the accessories,<br />
colors and trends we use. We bring them together with our<br />
design teams and we take individual comments from each<br />
user according to the feedback they received from the end<br />
user. Therefore, we try to invite as many customers as we<br />
can. In addition, we invite large groups of domestic and<br />
foreign buyers, who indicate that the sector fairs are on a late<br />
date with our existing customers. Although there is intense<br />
participation in the already organized fairs; Since we offer our<br />
ready-made products, we could not provide enough services<br />
to the big retail chains that gave their orders long before we<br />
did. With our exposition, we can now easily reach large groups<br />
of buyers. Doing their best to improve our organization<br />
which is formed with these ideas and thoughts, our valuable<br />
customers’ contributions and the information they provide to<br />
our firms are quite important.<br />
What about your target audience? What are your<br />
expectations from Kids & Baby Expo visitors and what<br />
privileges do you offer?<br />
With Kids & Baby Expo, our first priority is to win the<br />
appreciation of our customers. When we plan our collection,<br />
our customers’ comments to our collections are as important<br />
as the number of products we will produce. We need their likes,<br />
perhaps the most criticisms. This is our biggest expectation<br />
from our customers.<br />
70 July <strong>2019</strong>
5th Baby & Kidswear Exposition<br />
2020<br />
SPRING<br />
SUMMER<br />
ANTALYA<br />
Ultra All<br />
Inclusive<br />
Hotel<br />
2-5<br />
October<br />
Concorde De Luxe<br />
Resort Lara<br />
Gala & After Party<br />
Surprise<br />
Gifts<br />
www.kidsbabyexpo.com<br />
Rezervation & Information :<br />
+90543 372 60 60<br />
July <strong>2019</strong><br />
71
Interview<br />
Ekin Expo<br />
A brand you can choose to enhance and upgrade your brand<br />
image at the fairs you participate<br />
With good quality with fast delivery<br />
service for Exhibition Stand Design<br />
and Implementation, Ekin Expo has<br />
been one of the leading companies in<br />
the sector since 2007.<br />
In Turkey, the show followed the development<br />
of the exhibition industry,<br />
exhibition stands sector this situation<br />
is developing in parallel renews itself<br />
every day. The Turkish sector, which<br />
has become the window of Europe to<br />
Asia, is growing rapidly and important<br />
projects are being signed with each<br />
passing day.<br />
In particular, the fairs that have been<br />
concentrated abroad have increased<br />
day by day and the exhibition stand<br />
sector has renewed itself and became<br />
competitive with European companies.<br />
The first element of the companies<br />
to represent and promote themselves<br />
at the fairs they participate in<br />
is the participation of a beautiful and<br />
stunning booth. Ekin Expo Fair Stand<br />
Services, which come into play at this<br />
point, provide services to the participating<br />
companies with professional<br />
architects and by completing the project<br />
which will best represent the company<br />
by examining even the smallest<br />
details about the company in order to<br />
prepare the design and project suitable<br />
for the company. Acting with the<br />
principle that the success is hidden in<br />
small details, Ekin Expo architect and<br />
application staff apply the same oneto-one<br />
of the project to the fair area<br />
without skipping the smallest detail.<br />
Ekin is also aware that not very long<br />
setup time of the Expo, in the days prior<br />
to the workshop to prepare the project<br />
is to make the installation process<br />
only in the exhibition area. Company<br />
customers have the chance to follow<br />
the stage of the stands at the Ekin<br />
Expo workshops.<br />
Using the advantage of being close to<br />
the exhibition area, Ekin Expo offers<br />
customers to have the opportunity to<br />
intervene in case of a disruption in 15<br />
minutes. The firm has its own “special<br />
wooden stand ”, “special modular<br />
stand” and “special Maxima stand”<br />
and prepares and implements projects<br />
. Ekin Expo serves in a closed area of<br />
1500 square meters located in Beylikduzu,<br />
Istanbul. The firm, which aims to<br />
design and implement the most suitable<br />
stand with the highest quality and<br />
without sacrificing quality, produces<br />
complete solutions to its customers.<br />
Ekin Expo Service Values<br />
* 100% customer satisfaction<br />
* To provide reliable and honest<br />
service<br />
* To provide quality, economical and<br />
fast service<br />
* Maintaining solution-oriented<br />
activities<br />
* Keeping up with the variable<br />
aspects of the sector to inform<br />
customers<br />
* To provide the best service by<br />
paying attention to the corporate<br />
sensitivities of the companies<br />
* Providing customer oriented<br />
solutions by making one-to-one<br />
interviews with companies<br />
Exhibition Stand Services<br />
* Special Wooden Booth Design<br />
and Applications<br />
* Modular Stand Design and<br />
Applications<br />
* Maxima Stand Design and<br />
Applications<br />
* Product Display and Package<br />
Stand Applications<br />
* Stage and Platform Design and<br />
Applications<br />
* Stand Storage and Storage<br />
Service<br />
* Exhibition Material Rental<br />
Interior Architecture Services<br />
* Office Interior Design Project<br />
Design and Applications<br />
* Showroom Project Design and<br />
Applications<br />
* Store Project Design and<br />
Applications<br />
Digital Printing Services<br />
* Indoor and Outdoor Digital Printing<br />
* Foil Printing and Cutting (Font,<br />
Letter)<br />
* Vinyl Printing<br />
* One Way Vision Printing<br />
* Led Signboard<br />
* CNC Cutting<br />
* Styrofoam and Plexi Fonts - Text<br />
72 July <strong>2019</strong><br />
www.ekinekspo.com
July <strong>2019</strong><br />
73
Interview<br />
Atılgan Tekstil<br />
“We are growIng every year wIth concept of<br />
customer and qualIty-orIented servIce”<br />
We talked about the sector and the targets of the company<br />
with Ramazan Atılgan, Chairman of Atılgan Tekstil.<br />
Quality and standard price policy important<br />
Emphasizing the issues that they pay attention to in their<br />
products, Atılgan said, “We are very sensitive about quality<br />
and standard price. Besides our stability in our quality, our<br />
price policy has remained the same since the day we were<br />
established. We have a single price and we offer the same<br />
quality with the same price to our customers and they always<br />
meet the guarantee with this.”<br />
Stating that the company was established in 1980 and<br />
becomes dealer of about 100 distinguished brands in the<br />
region, Ramazan Atılgan said that the company has become<br />
the biggest textile company of the Mediterranean Region<br />
with its customer and quality-oriented service concept, he<br />
adds they will continue to provide services by differentiating<br />
themselves from the competitors. He recorded that, “We are<br />
quite assertive with all our brands. We are a leading company<br />
that is followed in an absolute way in terms of both quality<br />
and price. What makes us different from the companies in the<br />
sector is quality, service, reliability, truth and honesty.”<br />
All customers were invited<br />
Atılgan informed that they had prepared their collections for<br />
CBME Istanbul <strong>2019</strong> fair to be held this year and that they<br />
invited their customers one-on-one to participate in the<br />
fair and informed themselves about this. Atılgan also said<br />
that they attend fairs abroad in Germany, France, Holland,<br />
Italy, England, EU countries and Dubai and they follow the<br />
important fairs all around the world and they closely followed<br />
the retail shelves almost daily.<br />
74 July <strong>2019</strong>
July <strong>2019</strong><br />
75
About us<br />
www.boinc.com.tr<br />
76 July <strong>2019</strong>
BOINC TEKSTIL AIMS TO INCREASE ITS EXPORTS BY EXPANDING<br />
AND OPENING UP NEW EXPORT MARKETS<br />
Reaping the benefit of innovation, Boinc Tekstil expands its export volume<br />
by entering to new country markets in <strong>2019</strong>.<br />
Declaring about their 2020 winter autumn collection,<br />
Yusuf Zeynel Özkan said, “This summer, we have a<br />
unique product group, which is made with unusual<br />
design approach. In addition to our classic products, we<br />
will present this product group to the customers in the<br />
fairs in <strong>2019</strong>.”<br />
Following fashion closely, Boinc Tekstil uses<br />
technological developments and vitality of fashion. The<br />
brand that appeals to the 1-12 age group offers children<br />
both elegance and comfort. Boinc offers competitive<br />
price in order to be able to appeal to all target groups.<br />
North Africa after the Middle East<br />
Building a good brand recognition in the European<br />
market, Boinc plans to expand to North African<br />
countries in <strong>2019</strong>. As a result of the agreements to be<br />
made with countries such as Morocco, Algeria and<br />
Lebanon, both the Boinc and the Turkish markets will<br />
be more activated.<br />
Being aware of the image brought by the fairs and new<br />
customers to be won, Boinc will exhibit its <strong>2019</strong> springsummer<br />
collection in CBME Turkey, Children Baby<br />
Maternity Expo, JunioShow, Bursa, Baby – Kids Readyto-wear<br />
and Kids’ Necessities Fair that will take place in<br />
January <strong>2019</strong>.<br />
Boinc goes beyond standard<br />
Utilizing production with top quality fabrics with the<br />
best machines, Boinc attaches great importance to<br />
the products that are designed by following the world<br />
fashion closely, to make children look stylish and to<br />
wear healthy clothes.<br />
Offering more varieties and product groups to its<br />
customers every year compared to the previous year,<br />
Boinc is ready for <strong>2019</strong> with its new models!<br />
July <strong>2019</strong><br />
77
Observer<br />
A COUNTRY WITH ITS DEEP CULTURAL ACCUMULATION,<br />
ECONOMIC POTENTIALS AND AN IMPACT ON THE<br />
WHOLE WORLD WITH ITS POLITICAL DECISIONS<br />
RUSSIA<br />
With an area of 17,075,400 square kilometers, Russia is the largest country in the world and covers one-eighth of its size and world<br />
living space. It is the ninth most populous country in the world.<br />
Russia has 23 UNESCO world heritage sites, 40 UNESCO biosphere reserves, 41 national parks and 101 nature reserves.<br />
According to GDP, the Russian economy is the ninth largest economy in the world and the sixth largest in terms of purchasing<br />
power parity. Although Russia has one of the world’s largest mining and energy resources, it is the largest natural gas producer in the<br />
world. Russia is a politically important country; A permanent member of the United Nations Security Council, G8, G20, the Council<br />
of Europe, Asia-Pacific Economic Cooperation, the Shanghai Cooperation Organization, the Eurasian Economic Community, the<br />
Organization for Security and Cooperation in Europe, the World Trade Organization is a member of such organizations. He is also<br />
a leading member of the Commonwealth of Independent States.<br />
78 July <strong>2019</strong>
According to Teble Foreign Trade news; In line with the<br />
results of IMF reports; The Russian economy began to<br />
grow again in 2017, largely due to the extraction of mineral<br />
resources and personal consumption, after a few years<br />
of recession due to the declining capital outflow, the fall<br />
of the ruble, the decline in oil prices and the Ukrainian<br />
crisis, due to the sanctions imposed by the western<br />
states. Growth is projected by the IMF as 1.7% for 2018.<br />
It is foreseen to continue to increase by 1.8% in <strong>2019</strong> and<br />
2020 with the support of increasing credit and disposable<br />
income. Structural weaknesses, low investment levels and<br />
a weak demographic view; real GDP growth is well below<br />
2% per annum in the medium term. However, according<br />
to preliminary estimates made by Rosstat, GDP growth<br />
increased to 2.3% in 2018, the highest level in six years.<br />
Rosstat announced the surprise figure with a sharp upward<br />
revision in the increase in construction production.<br />
Clothing Markets in Russia and Turkey<br />
Declaring that Turkey aims to become one of the world’s<br />
top five fashion centers, Hikmet Tanriverdi, the President<br />
of Istanbul Textile and Apparels Exporters’ Association<br />
(IHKIB), states that Turkish brands want to grow their own<br />
brand with Russian companies in this way in 2023.<br />
Tanriverdi said, “Turkish brands have begun to gain a<br />
serious success in Europe, Russia and the Middle East<br />
today. But we need a process and time. In 2023, our goal<br />
is to become one of the world’s top 5 fashion centers with<br />
our brands. Our brands are settled, but with our designers,<br />
collections and Russian ready-to-wear brands, we can grow<br />
much faster, and one of our next biggest goals is to bring<br />
Russian ready-to-wear brands together with Turkish brands<br />
and make them grow here together. Our exports have<br />
declined a little and these declines have declined, but we<br />
have to keep in mind the fluctuation in the rubble, so many<br />
companies did not take their orders in an environment<br />
where they were volatilized, but it was canceled. when<br />
Volatile decreased, and ruble become a little more stable,<br />
trade with Turkey would increase quickly, I think.”<br />
July <strong>2019</strong><br />
79
Fair<br />
CJF <strong>2019</strong> AUTUMN, 23RD INTERNATIONAL EXHIBITION<br />
FOR CHILD AND JUNIOR FASHION<br />
Child and Junior Fashion, Maternity Wear will be held on September 24-27,<br />
<strong>2019</strong>, Expocentre Fairgrounds, Moscow.<br />
The 22nd edition of the CJF – Child and Junior Fashion.<br />
Spring has completed its work. We thank you for your<br />
participation in the exhibition, and we do hope that it has<br />
given you a new impetus to further development of your<br />
companies and brands.<br />
340 exhibitors from 25 countries have presented their<br />
collections this season. Manufacturers and distributors from<br />
Austria, Belarus, Germany, Kazakhstan, Russia, Turkey, the<br />
UK, the USA, and other countries – all together more than<br />
400 famous brands – demonstrated clothes for children from<br />
0 to 16 years of age, school uniform, footwear for children,<br />
accessories, and headwear.<br />
After a very short time, the pavilions of Expocentre will host<br />
the professionals in the children’s fashion industry again.<br />
We’ll be pleased to meet you again in September at CJF-<br />
Child and Junior Fashion. Autumn!<br />
Since CJF was launched within the Mir Detstva Exhibition,<br />
it has rightfully earned its reputation of an effective venue<br />
for making business, an indispensable marketing channel,<br />
an effective tool to increase sales, and a reliable way to make<br />
profit from investments.<br />
The CJF – Child and Junior Fashion Exhibition is a unique<br />
communication tool for professionals of the children’s<br />
fashion industry from all over the world. The exhibition helps<br />
to strengthen the existing ties with partners as well as to<br />
sign new deals. The recent marketing research indicates that<br />
buyers are keenly interested in the growth of the exhibition<br />
for clothes and footwear for children, teenagers, and<br />
expecting mothers.<br />
Taking into account market conditions and requests of our<br />
exhibitors and professional visitors, Expocentre has come<br />
to a decision to held CJF twice a year – in February and<br />
September – starting from 2010. These months match the<br />
time of wholesale purchases in the industry.<br />
80 July <strong>2019</strong>
July <strong>2019</strong><br />
81
Fair<br />
MIR DETSTVA HAS WON THE GOLDEN TEDDY NATIONAL AWARD<br />
The Mir Detstva (World of Childhood) international<br />
exhibition has won the Golden Teddy National Award for<br />
the best goods and services for children. The awarding<br />
ceremony was held in the Federation Council.<br />
“We are happy to win this award”, emphasized Sergey<br />
Bednov, Director General of Expocentre AO, addressing the<br />
award winners honoring ceremony. “We are glad that the<br />
industry has highly appreciated our efforts. This year, we<br />
hold the 25th Mir Detstva exhibition. It is one of our best<br />
projects. The exhibition enjoys worldwide recognition and<br />
has been awarded badges of honor by the Global Association<br />
of the Exhibition Industry and the Russian Union of<br />
Exhibitions and Fairs”. Mr. Bednov expressed gratitude to<br />
the Federation Council and the Association of Children’s<br />
Goods Industry for their support of Mir Detstva and invited<br />
everybody to the Mir Detstva <strong>2019</strong> anniversary edition to be<br />
held at Expocentre this September.<br />
The Golden Teddy National Award for the best goods and<br />
services for children was instituted in 2010 as an industry<br />
award for goods and services for kids and families with<br />
children. It is awarded to companies, governmental and<br />
non-governmental organisations and public figures that<br />
have significantly contributed to the development of modern<br />
national childhood infrastructure.<br />
President of the Russian Association of Children’s Goods<br />
Industry (ACGI) Antonina Tsitsulina said that this year,<br />
more than 100 companies presenting more than 200 goods<br />
and services in 22 categories took part in the Golden Teddy<br />
Competition.<br />
82 July <strong>2019</strong>
July <strong>2019</strong><br />
83
MONART AMBALAJ MOVED TO NEW FACTORY<br />
Monart Ambalaj, which was established in 2003, continues to serve you<br />
valuable customers with corrugated cardboard box and box sector in<br />
Istanbul Tuzla Leather Organized Industrial Zone.<br />
‘’We provide not only packaging but also solution, therefore the value<br />
you will acquire as advantage with our cooperation is important for us’<br />
With corrugated cardboard, triplex boxes and offset box production,<br />
As Monart Ambalaj, we offer solutions in the industry in our 5,000 m2<br />
production space providing a technological printing, cutting, stitching and<br />
gluing machines for domestic and international markets. All corrugated<br />
cardboard used in our production is 100% recyclable, water-based dye that<br />
we use in printing we continue to use our resources efficiently with the use<br />
of eco-friendly products and services.<br />
We offer quality and competitive price service adopting a contemporary and<br />
innovative corporate culture with our new machine purchases we have done<br />
in 2013 with R & D work and our working principle of customer satisfaction.<br />
We are pleased to see our valuable customers by protecting our total quality<br />
understanding and growing and enhancing our company...<br />
New brand from Monart Packaging!<br />
The brand incorporates a new line of business in <strong>2019</strong>. Talking<br />
about their new brand, “Çocuklar Dünyası”, (Children’s World),<br />
Çıkan said, “Our new brand, which will operate in many fields<br />
of business such as toy, dressing, stationery and education, will<br />
offer products for the 0-15 age group. It will be sold internet and<br />
through chain stores.”<br />
ONE OF MONART AMBALAJ’S INNOVATIVE PRODUCTS<br />
WHEELED BOX IS A POPULAR PROMOTION TOOL IN FAIRS<br />
One of Monart Ambalaj’s innovative products, wheeled box is<br />
a popular promotion tool in fairs and we prefer it too. Declaring<br />
the solidity of their products, owner of the company, Murat<br />
Çıkan, said, “Being compact and upright of groove in corrugated<br />
cardboard boxes provides great solidity for our product. By<br />
increasing the weight of paper, we increase the strength to a<br />
much higher level. We have products with carrying capacity up<br />
to 500 -700 kg.” The brand, which carries out its production with<br />
the latest technology machines, delivers its quality products to<br />
its customers in the fastest way with competitive prices.<br />
Stating that they are planning to increase their exports by 30%<br />
in <strong>2019</strong>, Çıkan said, “We are aiming to increase our exports<br />
to the highest levels, especially in the European region by<br />
cooperating with stronger companies.”<br />
84 July <strong>2019</strong>
We Produce Solutions, Not just Packing.<br />
Standard A Box Carton - Segmented Boxes - Food Packaging<br />
Offset Box and Bins - Special Produts<br />
Sadece Ambalaj Değil, Çözüm Üretiyoruz.<br />
Standar A Box Koli - Kesimli Kutular - Gıda Ambalajları<br />
Ofset Koli ve Kutular - Özel Ürünler<br />
NEW ADRESS<br />
İstanbul Deri Organize Sanayi Bölgesi<br />
Kadife Cad. No:45 R-1 Parsel Tuzla İstanbul<br />
July <strong>2019</strong><br />
85
Interview<br />
IT IS TIME TO TURN THE CRISIS INTO AN<br />
OPPORTUNITY FOR ÇINARLAR AMBALAJ<br />
Offering a wide range of quality products and services that meet the needs of<br />
customers, Çınarlar Ambalaj addresses every sector from textiles to cosmetics.<br />
Nuh Temel, owner, Çınarlar Ambalaj, who has been serving in the sector for 18<br />
years, summarizes the secret of success as follows: We do our best for it. We offer<br />
quality to our customers with competitive price together.<br />
In <strong>2019</strong>, the plastic bags used in the markets to be charged for the protection of<br />
the environment will encourage citizens to use more cloth bags. In the new year,<br />
which is foreseen to increase the production of cloth bags, Çınarlar Ambalaj will<br />
turn this situation into an opportunity and diversify its cloth bags. Çınarlar Ambalaj<br />
will diversify the cloth bags with different designs.<br />
Çınarlar Ambalaj continues to produce its products in its factory in Esenyurt.<br />
The company exports to Balkan countries such as Serbia, Albania, Bosnia and<br />
Herzegovina, and Middle East countries such as Libya and Algeria.<br />
About Us<br />
Çınarlar Ambalaj offers superior quality products with competitive prices. Our<br />
production infrastructure has been created using state-of-the-art production<br />
equipment to produce the highest quality products for our valued customers.<br />
We are aware of the fact that quality and speed and quality of service are very<br />
important nowadays, so we are very careful about timely delivering within our<br />
standard term. Although each product we produce is different from each other, our<br />
approach to all our products is based on the same basic principles. We also expect<br />
you to benefit from this privileged service.<br />
“Personalize your product”<br />
Personalize your product with a wide range of models, colors and accessories.<br />
Different material options such as plastic, nonnowen and raw clothing help you<br />
find the product for every budget. All that remains is to determine the appropriate<br />
color, accessory and printing method. Our experienced staff will guide you to the<br />
right choice.<br />
“Variable order quantities”<br />
Our company applies variable prices for order quantities ranging from 1000<br />
pieces to 10,000 pieces. Thus, while you have a low price advantage in your high<br />
numbered orders, you will have reached your special products without lowering<br />
your needs.<br />
86 July <strong>2019</strong><br />
www.pvcambalaj.org
July <strong>2019</strong><br />
87
WHERE IS UKRAINIAN MARKET IN IMPORT AND EXPORT,<br />
SHOULD I BE IN THIS MARKET?<br />
I would to remind that Ukraine identified as one of the priority<br />
countries in the years 2016-2017 by the Ministry of Economy<br />
before starting export relations between Turkey and Ukraine.<br />
In this article I will talk about the first half of January 2018 the<br />
export of relations between Turkey and Ukraine in June. In<br />
the next issues, the first half of <strong>2019</strong> will be determined and we<br />
will compare the last two years and make evaluations.<br />
Last year today where we were in Turkey-Ukraine<br />
- import-export relationship?<br />
Ukraine is a country with an export volume of over $ 2 billion.<br />
Since the early 2000s, Russia is the country’s largest trading<br />
partner in both imports and exports.<br />
It is obvious that Turkey’s exports to Ukraine fluctuated.<br />
Exports, which were $ 2.2 billion in 2013, were $ 1.3 billion in<br />
2017. In the January-June period of 2018, exports reached<br />
$ 656 million. When we examine our trade with Ukraine in<br />
recent years, we observe a foreign trade deficit against our<br />
country. Our foreign trade deficit is $ 1.5 billion as of 2017. In<br />
January-June period of 2018, imports from Ukraine amounted<br />
to $ 2.8 billion.<br />
The products we import to Ukraine include iron products,<br />
ferro alloys, corn and soybeans. Main products we export,<br />
ready wear and apparel and textile products are recorded.<br />
88 July <strong>2019</strong>
Knitted fabric: 29.58%<br />
Woven fabric: 22,80%<br />
Yarn: 18.33%<br />
Fiber: 0,78%<br />
Other textile products: 28.53%<br />
Evaluation: Exports of textiles and raw materials worth $ 70.9<br />
million in January-June 2018 to Ukraine were realized. From<br />
this point of view, Ukraine has become our 18th largest export<br />
market with our total textile and raw materials exports worth<br />
$ 4.2 billion.<br />
When considering the rate of the ready wear and apparel<br />
market…<br />
According to the information received from the Ministry of<br />
Economy, İHKİB and Trademap; Ukraine ranks 56th in the<br />
world’s ready-made clothing and apparel import with a value<br />
of 0.10% and $ 610.5 million and $ 467.5 billion, respectively.<br />
The largest import share worldwide is 21.18% is for the USA.<br />
The closest follower of the USA is Germany with a rate of<br />
8.99%.<br />
Ukraine’s garment and apparel supplier in China with $ 164.1<br />
billion worth of imports and 26.9% share. Other important<br />
suppliers of Ukraine are Poland, Bangladesh, Germany and<br />
Belarus.<br />
Turkey ranks fourth in the rankings with a 8.1% share of<br />
Ukraine’s suppliers. The export value of Ukraine in the<br />
first half of 2018 was $ 67.5 million. To evaluate this share<br />
categorically;<br />
Outerwear: 75,92%<br />
Underwear: 8,88%<br />
Sports and swimming clothes: 5,71%<br />
Baby clothing: 3,07%<br />
Socks: 2.14%<br />
Other goods: 3,81%<br />
Other articles of clothing: 0,47%<br />
Evaluation: In the January-June period of 2018, Ukraine<br />
exported 40% of total clothing and apparel worth $ 67.5 million.<br />
In this context, we can say that Ukraine is our 22nd largest<br />
market in total ready-to-wear and apparel exports worth $ 8.7<br />
billion.<br />
If you are planning to enter the Ukrainian market;<br />
• Review and strengthen the distribution networks in Ukraine.<br />
• Considering all sectors in Ukraine, you should take into<br />
account that the working capital of the firms engaged in trade<br />
is generally low.<br />
• When setting up your first contacts, you must send a Russian<br />
or Ukrainian letter to the addresses you have received from<br />
the Trade Counselor and support them with the catalogs<br />
written in the same languages.<br />
• Even if the official language of Ukraine is Ukrainian, you<br />
should remember that Russian is used in commercial and<br />
daily life.<br />
• In your first export links, you should generally enter the<br />
market with small trial amounts, re-evaluate the market and<br />
re-evaluate the sales opportunities after you have measured<br />
the reliability of the trading partners. In this respect, you can<br />
make the necessary changes in your plans before they are late.<br />
• You should consider that a significant portion of the<br />
companies engaged in trade in Ukraine do not want to use the<br />
letter of credit payment, and you must secure your own trade.<br />
For this, you should investigate whether the companies you<br />
are exporting to are members of the Chamber of Commerce<br />
and Industry in the region where they are located. However,<br />
you should be aware that the number of members of the<br />
chambers is quite low as there is no membership requirement<br />
in Ukraine.<br />
• In your job interviews in Ukraine, you must submit a concrete<br />
proposal for the purpose of your interview. If you are going to<br />
present a gift to the other party during your meeting, it may be<br />
a gift item belonging to the values of your own country.<br />
• Due to it is cheaper to export to Turkey and imports from<br />
Turkey, you should know that the road is mostly used to<br />
become a maritime and air cargo, you should organize your<br />
transfer in this direction.<br />
When it comes to textile products markets…<br />
Ukraine is also the largest supplier of textile products in China<br />
as well as in ready wear and apparel. Ukraine imports $ 208.5<br />
million worth of imports from China. This ratio corresponds to<br />
a 19.2% share of the country’s textiles imports. Other countries<br />
that have a significant share in the Ukrainian textile products<br />
export market are Germany, Poland and Italy.<br />
Turkey also ranks second as one of the most important<br />
suppliers in this market of Ukraine. Our country’s imports are<br />
worth $ 135.3 million and the market share is 12.4%. When the<br />
textile products are categorized into their own categories, the<br />
export shares of the products are as follows:<br />
July <strong>2019</strong><br />
89
BABY PRODUCTS FAIR & CHILDREN’S FASHION FAIR,<br />
10-12 SEPTEMBER, <strong>2019</strong> IN KIEV<br />
Baby Products Fair<br />
Baby Products Fair is the largest business event for the<br />
market of baby and mom products in Ukraine.<br />
Safety for babies and comfort for their parents are its<br />
keynotes. It showcases everything needed by babies from<br />
the very first days and parents to make baby care much<br />
easier. Innovative products are increasingly offered by<br />
exhibitors wishing to move with the times and meet today’s<br />
requirements. Baby prams and strollers are becoming more<br />
lightweight and mobile, body care products more effective<br />
and flavourful, and diapers more absorbent.<br />
Baby Products Fair creates a mixed impression. On the one<br />
hand, showcased products catch the imagination with their<br />
functionality, up-to-the-minute technologies, compliance<br />
with the latest trends in child education and psychology. On<br />
the other hand, lots of ruches, bows, sparkles, tiny smoking<br />
jackets and teddy bears are so cute! And anyway, why not?<br />
Customer goodwill is your key to success.<br />
Due to our international partnerships, foreign manufacturers<br />
wishing to enter the Ukrainian market are regular exhibitors<br />
at Baby Products Fair. Buyers and distributors have an<br />
up-close opportunity to sign the most lucrative contracts<br />
right there. So why waste money and time searching for new<br />
partners throughout the world? We at Baby Products Fair are<br />
doing it for you!<br />
Due to its reputation as a major event in the market of<br />
children’s goods, the fair annually attracts thousands of<br />
business visitors. They clearly aim at finding new partners<br />
and trademarks to be supplied with wow products for their<br />
stores. Each exhibitor gets thousands of target customers.<br />
You have a little left to do: attract them to visit your booth. So<br />
why waste time searching for new distribution channels? We<br />
at Baby Products Fair are doing it for you!<br />
Children’s Fashion Fair <strong>2019</strong><br />
Fashion shows of children’s wear, footwear and accessories<br />
are one of the most popular events of CHILDREN’S<br />
FASHION FAIR. Children’s defiles always arouse a keen<br />
interest of visitors and media representatives; the business<br />
audience gets a clear idea of the style, quality, practicality<br />
and other advantages of the models.<br />
Who participates<br />
We invite manufacturers and distributors of children’s wear,<br />
footwear, headwear and accessories of domestic and foreign<br />
origin, as well as leading and novice designers. The show<br />
demonstrates not only mass-market collections, but also<br />
unique designer models and “feather samples” of young<br />
talents. A special place is devoted to school and business wear.<br />
Advanteges of Participation<br />
Defiles are not just a demonstration of wear; it is a show, an<br />
event, thanks to which the designer can express his idea<br />
more clearly and brighter. With the help of music, the work of<br />
stylists and directors of the show, the audience is transferred<br />
to another world. And everyone knows that any item is sold<br />
better and more expensive if it is followed by an image and a<br />
story.<br />
90 July <strong>2019</strong>
July <strong>2019</strong><br />
91
About Us<br />
Kare tekstil is one of the Turkish manufacturing company that<br />
produce socks,tights, pantyhose, legging, hosiery products and<br />
underwear for children from 0 to 14 years.The company is present<br />
on the market since 2001 and is a leading manufacturer in its<br />
field. The products are manufactured in high-quality equipment<br />
in accordance to quality certificates and goes by four names<br />
ARTI, KATAMINO, under property of KARE TEKSTIL SANAYI<br />
VE DIS TICARET LIMITED SIRKETI that includes factories,<br />
workshops, warehouse, showroom, several stores in Turkey.<br />
Our brand that parents and children choose safely started its<br />
activity in 2001.Our socks and underwear we produce in our<br />
machines compatible with the latest technology. We have two<br />
wholesale stores in Istanbul, our sales office in Ukraine. Many<br />
representatives in Turkey and abroad. And our always updated<br />
website for our valued customers. We have more than 190 High<br />
technology Sock knitting machine and other sewing machine.<br />
Production, Boarding, labelling, Packing and other all process is<br />
doing inside of factory. We have more than 130 employees.<br />
The company’s partners are representatives of Turkey, Russia,<br />
Ukraine, European countries, Azerbaijan, Central Asia, Iran, Iraq<br />
and African countries.<br />
Every year our company, which is trying to respond to increasing<br />
demands with recent investments increased our machine count.<br />
We also add value to our country’s economy.<br />
Our products do not include carcinogen substance certainly.<br />
Our cloths are producing certificated naturel cotton yarn using<br />
without chemical substance.Our products are made pre-wash<br />
shrinkage - SANFOR tested and Metal dedector.<br />
We love children.<br />
We always do the best for them.<br />
Our Mission<br />
Our company, which has the philosophy that “ children<br />
deserve the best “ brings together the customers with<br />
unique quality in original designs in kids & baby socks and<br />
underwear.<br />
“Even to such seemingly secondary elements of children’s<br />
wardrobe as tights, caring mothers make several demands at<br />
once: that the material is durable, but at the same time soft<br />
and elastic; the drawings are beautiful and diverse, and the<br />
products themselves are comfortable for children.<br />
All these parameters correspond to the products of the brands<br />
Arti and Katamino, production Turkey. In the assortment you<br />
will find a variety of tights, leggings and socks.<br />
Beautiful elastic products will be an important part of the<br />
elegant or casual image of a young lady. “<br />
Our Vision & Values<br />
We are willing to first coming to mind at domestic and<br />
abroad with quality and reliability in kids & baby socks and<br />
underwear.<br />
• High quality<br />
• Prompt and accurate service<br />
• Reliability<br />
• Advanced Research and Development standards<br />
• Innovation<br />
• High responsibility<br />
• Respect to each and every employee individually<br />
• Equality<br />
• Security<br />
• Freedom to suggestions and complaints<br />
Мы являемся турецкой компанией производителем детских носков, колготок, леггинсов и нижнего<br />
белья от 0 до 14 лет. Компания присутствует на рынке с 2001 года и является ведущим производителем<br />
в своей отрасли. Наши фабрики оснащены современными высококачественными станками. Продукция<br />
производиться под торговым марками ARTI и KATAMINO. В собственности KARE TEKSTIL SANAYI VE DIS<br />
TICARET LIMITED SIRKET входят фабрики, мастерские, склад, выставочный зал, оптовые магазины в<br />
Стамбуле и офис в Украине.Партнерами компании являются представители Турции, Россия, Украина,<br />
Европейские страны, Азербайджан, Центральные страны Азии, Иран, Ирак и Африканские старны.<br />
92 July <strong>2019</strong><br />
www.artimagaza.com
July <strong>2019</strong><br />
93
Interview<br />
AN INNOVATIVE BRAND WITH<br />
ITS EXCLUSIVE PRODUCTS<br />
‘Artı & Katamino’<br />
We had a good interview with Cansu Isil<br />
Ferah Bozyurt, Brand Design Officer,<br />
about Artı & Katamino brand which<br />
creates original designs by combining<br />
international trends with its own line.<br />
determined among the companies that have the necessary<br />
documents in this direction.<br />
We are an integrated company engaged in 100% domestic<br />
production. We carry out all the processes of our products from<br />
R & D to the shipment stage. Our products are periodically<br />
tested in all stages of production, such as height testing, tensile<br />
testing and pre-combustion. At the end of the production<br />
phase, we carry out our final checks through metal detectors.<br />
‘We are planning to open a sales office in Russia after<br />
Ukraine’<br />
What about your range of product?<br />
We have a wide range of products for the 0-14 age group<br />
including socks; cotton socket and pantyhose, micro modal,<br />
thin group pantyhose socket & golf, towel pantyhose socket,<br />
mesh & school, accessory thin & cotton, baby crawling socks<br />
are available. In addition, our hair accessories stockings are<br />
also included in our product groups.<br />
As Artı & Katamino, in which cities do you offer your<br />
products in Turkey? How many stores do you have abroad?<br />
We have stores in Laleli and Yesildirek in Istanbul. Our head<br />
office is located in Bayrampasa, where we also produce. 80% of<br />
our total sales are made abroad. We are also selling our sales<br />
from our three sales offices.<br />
Abroad, we have a sales office in Ukraine. Our primary goal is<br />
to open sales offices in different countries including Russia.<br />
We also have a developing laundry production beside socks.<br />
We produce slip, athletes, boxers and their sets. Our production<br />
weight is for socks today but we also plan for laundry groups.<br />
In particular, we have works to get the name rights of the<br />
characters that the children are interested in.<br />
What criteria do you pay attention to during the<br />
production process ? What percentage of your products<br />
are manufactured in Turkey?<br />
First of all, I would like to state that we use materials that do<br />
not contain carcinogens in our products. Our suppliers are<br />
94 July <strong>2019</strong>
July <strong>2019</strong><br />
95
POLAND<br />
CAN YOU BECOME A LEGENDARY BRAND THAT<br />
WILL OVERSHADOW WAVEL DRAGON OF POLAND?<br />
Going back to the year Krakow was Poland’s capital, I want to take you Wavel<br />
Castle: Hosted the Open coronation; adorned with Gothic, Baroque and<br />
Romanesque architecture the splendor of the long white and looking down into<br />
the city, the historic cathedral in Poland referred to the National Shrine as...<br />
This historic palace overlooking the Vistula River by going into a cave with<br />
stairs: ‘Dragon Cave’. According to legend, in King Krakus period in the caves<br />
under palace, there was a dragon called Wavel Dragon living. People who want<br />
to get rid of the cruelty of this giant dragon are sacrificing a girl from every<br />
family every month. As a shoe master named Dratewka made a clever trap for<br />
the dragon to save the King’s daughter.<br />
Dratewka makes the dragon thirsty by eating a sheep full of sulfur. So the<br />
dragon drinks almost all of the Vistula River, and that’s the end of it.<br />
Dratewka has been declared a hero with this story. Wavel Dragon has become<br />
Krakow’s most famous urban legend. He even sewed a statue into the city. This<br />
is why when you go to Poland to almost allshops selling souvenirs and stuff you<br />
encounter the dragon figure dragon plush toy...<br />
Now, when I think about it, this urban legend is clichéd enough, and the<br />
country needs new stories. When you think that textile is one of the important<br />
industries of the country, Poland has a market that you can brand your brand if<br />
you go with the right strategies like Dratewka. The country, which is a traditional<br />
textile & apparel manufacturer and exporter, has become a net importer since<br />
the end of the 2000s and the free market conditions brought by the EU have<br />
been very effective. Today, many companies in this sector continue to operate<br />
in this country. More than half of the country’s exports are with Germany, the<br />
Netherlands, Russia and Ukraine. Turkey is among the countries exporting<br />
to Poland. An important part of the ready-made clothing products exported<br />
to Poland by our country is knitted apparel, non-woven clothing, leather and<br />
96 July <strong>2019</strong>
fur clothes and shoes. For Polish firms are occasionally woven<br />
labels for textiles or ribbon style tags also can be requested from<br />
Turkey.<br />
If you are aiming to enter the Polish market;<br />
• Poland have no logistical obstacles that may prevent you from<br />
doing business with Turkey.<br />
• As Poland is one of the leading beneficiary companies of<br />
EU structural funds, you can benefit from the commercial<br />
opportunities offered to you.<br />
• According to the FDI report, Poland is one of the most favorite<br />
countries for investors. Especially when we consider that the<br />
Poles in textile sector have a positive approach to Turkish textile<br />
companies, Poland is a market where investors can set big<br />
targets for them.<br />
• When you decide to take the first step in trading with this<br />
country, you should consider the foreign languages spoken<br />
by the country. You should also keep in mind that it will be of<br />
benefit to you that interviews are usually conducted through a<br />
consultant.<br />
Some of our companies are preparing to take the first step in<br />
Poland, while others will be accelerating their trade steps in<br />
this country. In the meantime, we will be looking forward to<br />
discovering the potentials of the Polish market and increasing its<br />
market share with the right strategies and to see the nationwide<br />
legendary brand.<br />
July <strong>2019</strong><br />
97
The best prams and strollers<br />
toys and products for chIldren to be dIsplayed In<br />
KIds’ TIme 2020<br />
Over 20,000 meters, 564 companies from around the world<br />
and 9 exhibition halls - the jubilee and at the same time the<br />
record-breaking International Fair of Articles for Mother and<br />
Child KIDS’ TIME hosted over 8,200 visitors.<br />
The world’s smallest pram, a car seat with air cushions,<br />
wooden magnetic blocks and programmable robots for the<br />
youngest. Everything mothers and children need. Kielce<br />
exhibition and congress centre’s expo halls have again<br />
become the kids industry one-stop-shop. Europe’s rankings<br />
runner-up among all child-product business sector expos<br />
is now over; this year’s edition has proven to be a recordbreaking<br />
one. The number of exhibitors has increased by<br />
over 10% compared to last year’s expo - over 20,000 meters of<br />
exhibition space in the 7 regular expo halls complemented<br />
with the 2 extra pavilions built for the purpose was the<br />
display for producers and distributors from 19 countries,<br />
including Belgium, Finland, Spain, Portugal, Russia, the<br />
United States, Great Britain and Italy and other countries.<br />
Thus, KIDS ‘TIME has advanced to become one of the most<br />
international exhibitions in the Targi Kielce’s portfolio.<br />
Foreign companies account for 20% of all exhibitors.<br />
Following previous years’ example, the expo was held in the<br />
b2B format. - We keep returning to Kielce and prosper for<br />
new customers, find new business contacts and new markets<br />
whose representatives mark their presence in Kielce. Every<br />
year we bring back new collections which closely follow<br />
the global trends - said Grzegorz Gajewski from Sofija. The<br />
exhibitors can themselves assess how effectiveness is the<br />
expo - (...) all exhibitors want the expo to yield as many<br />
orders and contacts as possible. And this is what the Kielce<br />
expo delivers. - says Łukasz Kot from the Eko.<br />
The best prams and strollers, toys and products for children<br />
win the KIDS’ TIME STAR statuettes.<br />
Following the previous editions’ tradition, the most<br />
innovative products win the KIDS’ TIME STAR statuettes.<br />
The Jury Panel chaired by Marek Jankowski, the publisher of<br />
the BRANŻA DZIECIĘCA magazine, the expo media partner<br />
selected the winners. 4Kraft, Avionaut, GRANATOVO,<br />
Scandinavian Baby, G3 and MARIOINEX have now entered<br />
the award-winning companies fellowship. Artyk and Tako<br />
celebrated their anniversaries at the jubilee expo. MARKO,<br />
Euro-Trade, PLAYMOBIL, “Children’s Branch” and “Świat<br />
zabawek” - the companies which have participated in KIDS’<br />
TIME since the first expo edition were also honoured.- We<br />
have been here for 10 times in a row. We started with 12<br />
metre expo stand that has expanded to 700.We gained the<br />
nickname - the expo godfather. We were the first large<br />
company so closely associated with this trade fair - said<br />
Janusz Musioł, owner of Marko, the strategic partner of KIDS<br />
‘TIME.<br />
KIDS’ TIME has traditionally hosted representatives<br />
of the foreign press and media from Russia, Sweden,<br />
England, Germany, Turkey and the USA.They published<br />
their observations in Rody.ru, Lek & Babyrevyn, Nursery<br />
Online, Toys, Toy Book KidsOboz.ru and Baby&Kid Store.<br />
In addition to journalists, the trade show was graced with the<br />
presence of official delegations from Spain, Turkey, Russia,<br />
Ukraine, Estonia and China. The guest list included: Olga<br />
Kirillova - Chief Specialist in Export Support Management<br />
at the Moscow Export Centre the Russian Federation and<br />
Darja Gaidenraich - President of the Children’s Industry<br />
Association of the Republic of Kazakhstan and the Director<br />
of Detstvo.<br />
The 11th International Fair of Toys and Products for Mother<br />
and Child KIDS’ TIME is held in Targi Kielce from 19 to 21<br />
February 2020. We look forward to seeing you.<br />
98 July <strong>2019</strong>
B2B only<br />
The 11 th International Fair of Toys<br />
and Products for Mother and Child<br />
19-21.02.2020<br />
Kielce, Poland<br />
www.kidstime.pl<br />
Strategic Partner:<br />
Main Media Partner:<br />
Co-operation:<br />
Targi Kielce SA, Kielce, Poland<br />
e-mail: kidstime@targikielce.pl, tel. +4841 365 13 19<br />
July <strong>2019</strong><br />
99
News<br />
FİYAT DÜŞÜRMEK<br />
Formül incelendiğinde, müşterinin elde edeceği değeri<br />
arttırmanın yolları çok açıktır;<br />
1. Kaliteyi arttırmak,<br />
2. Faydayı arttırmak,<br />
3. Hizmeti arttırmak,<br />
4. Fiyatı düşürmek.<br />
Bu bağlamda kaliteyi arttırmak kolay değildir çünkü<br />
çoğu zaman satıcılar zaten üretilmiş olan ürünlerin veya<br />
tanımlanmış olan hizmetlerin satışları ile ilgilenirler. Dolayısı<br />
ile bu aşamada müşteriye kalite anlamında farklı bir sunum<br />
yapmak mümkün olmaz.<br />
Pazarlama en temel anlamıyla, doğal kaynaklardan<br />
yararlanılarak üretilen ürün ve hizmetlerin en son tüketicinin<br />
eline geçene kadar gerçekleştirilen faaliyetler olarak<br />
tanımlanabilir. En yaygın tanımıyla ise pazarlama, kişilerin<br />
ve örgütlerin amaçlarına uygun şekilde değişimi sağlamak<br />
üzere, ürünlerin, hizmetlerin ve düşüncelerin yaratılmasını,<br />
fiyatlandırılmasını, dağıtımını ve satış çabalarını planlama ve<br />
uygulama sürecidir. Doğal olarak pazarlama kişi ve kurumlar<br />
tarafından dar veya geniş anlamları ile ele alınmaktadır.<br />
En geniş anlamı ile pazarlama bir işletmedeki işletme<br />
faaliyetlerinin bütünü olarak ele alınmaktadır.<br />
Pazarlama, faaliyetlerini yerine getirirken her zaman için<br />
müşteri tarafından elde edilen değere odaklanır. Zira bu<br />
değerin yüksek olması, ürün ve hizmetlerin tercih edilmesini<br />
sağlar. Bu bağlamda da pazarlama literatüründe birçok farklı<br />
araştırma, müşterinin elde ettiği değeri tanımlamak üzere<br />
gerçekleştirilmiştir. Bu gün, bu değeri tanımlamak için<br />
kullandığımız temel formül şudur;<br />
Hizmet ise pahalıdır. Satıcının vaat ettiği her yeni hizmet<br />
(örneğin daha uzun garanti süresi, daha fazla teknik destek,<br />
özel bir satış temsilcisi gibi…) bir maliyet yaratacaktır. Üstelik<br />
birçok sektörde satıcılar rekabet seviyelerinin yüksek<br />
olmasından dolayı zaten verebilecekleri tüm hizmetleri<br />
müşteriye sunmuş durumdadırlar.<br />
Dolayısıyla satıcıların elinde fayda ve fiyattan başka<br />
alternatif olmadığından satıcılar en kolay alternatif olan<br />
fiyatı düşürmeyi seçerler. Fiyat düşürülerek müşterinin elde<br />
edeceği değer arttırılır.<br />
İşte tam da bu nokta, aslında faydaya daha fazla odaklanılması<br />
gereken kısımdır. Müşteriye ürün ve hizmetin faydaları daha<br />
fazla anlatılmalı, düzenli olarak ürünlerin ve hizmetlerin fayda<br />
analizlerinin yapıldığı toplantılar düzenlenerek satış ekipleri<br />
silahlandırılmalıdır.<br />
O harika sloganı lütfen hatırlayın; “özellik tanıtır, fayda<br />
sattırır!”.<br />
100 July <strong>2019</strong>
KOSGEB’DEN YENİ GİRİŞİMCİ PROGRAMI<br />
KOSGEB Destekli Yeni Girişimci Programı, ‘Geleneksel<br />
Girişimci Programı’ ve ‘İleri Girişimci Programı’ olmak üzere<br />
iki alt programdan oluşuyor.<br />
‘Geleneksel Girişimci Programı’na; Girişimciliği Geliştirme<br />
Destek Programı kapsamında verilen Geleneksel Girişimci<br />
Eğitimini tamamlamış olan girişimcinin kurduğu işletme<br />
başvurabiliyor. Bunun için yerine getirilmesi gereken şartlar<br />
ise;<br />
• Yeni Girişimci Programına başvuru yapılabilmesi için<br />
ilgili girişimcilik eğitiminin işletme kuruluş tarihinden önce<br />
tamamlanmış olması gerekiyor.<br />
• İleri Girişimci Programına başvuru yapabilecekler tercih<br />
etmeleri durumunda Geleneksel Girişimci Programına<br />
başvuru yapabiliyor.<br />
Geleneksel Girişimci Programı Performans Desteği<br />
Performans desteği, işletmenin vergi mükellefiyetinin devam<br />
etmesi ve istihdam sayısına göre belirlenecek olup; destek<br />
tutarı hesaplanırken ilgili dönemde Sosyal Güvenlik Kurumu<br />
nezdinde 4(a) kapsamındaki tüm personelin tahakkuk<br />
eden prim gün sayılarının toplamı dikkate alınmaktadır.<br />
Performans desteği, program başlangıç tarihinden itibaren<br />
birinci yıl birinci performans dönemi ve ikinci yıl ikinci<br />
performans dönemi olmak üzere, performans dönemleri<br />
sonunda işletmeye geri ödemesiz olarak sağlanıyor. Her<br />
performans dönemi bir yılı kapsıyor.<br />
Aşağıdaki tablolardan ileri girişimci desteği oranlarını<br />
inceleyebilirsiniz.<br />
• Girişimci veya işletme Geleneksel Girişimci Programı veya<br />
İleri Girişimci Programından sadece birinden ve bir defa<br />
faydalanabiliniyor. Girişimcilik eğitimini almış birden fazla<br />
girişimcinin aynı işletmede ortak olması durumunda işletme<br />
programdan bir defa yararlanılabilir.<br />
Aşağıdaki tablodan, geleneksel girişimci desteği oranlarını<br />
inceleyebilirsiniz:<br />
Makine, teçhizat ve yazılım desteği için destek oranı<br />
%75’tir.<br />
Destekleme kararı verilen makine, teçhizat ve yazılımın;<br />
Sanayi ve Teknoloji Bakanlığınca 13/09/2014 tarih ve 29118<br />
sayılı Resmi Gazete’de yayımlanan SGM 2014/35 sayılı Yerli<br />
Malı Tebliği’ne uygun olarak alınmış ve fatura tarihi itibariyle<br />
güncel yerli malı belgesi ile tefrik edilmesi durumunda,<br />
destek oranına %15 ilave edilir.<br />
July <strong>2019</strong><br />
101
Fashion<br />
There’s a fashIon<br />
rainbow In the aIr!<br />
Inspired by the yellow of the sun, the blue of the sky and the sea, the green<br />
of the trees and a thousand colors of flowers, we are ready to meet summer<br />
fashion. We took a baby’s light smile and filled all our energy, suitcases with<br />
summer clothes. All colorful, all alive!<br />
102 July <strong>2019</strong>
In these days, where dresses of all colors adorn the shop windows,<br />
the aura of colors comes together with the energy of children and<br />
a rainbow fashion emerges. This summer fashion all colors of the<br />
rainbow. The sparkle of colors on children of all ages on the streets,<br />
houses and beaches dazzles us.<br />
Hundreds of shades of each color are combined in harmony and the elegance<br />
race begins. Chirping yellows, greens, pinks; classic white, navy<br />
blue and red creates a distinct fashion breeze. Children of all ages create<br />
their own fashion, according to their own tastes, with their own colors.<br />
Beautiful sunglasses, hats, bags and all other accessories continue to add<br />
elegance to children’s elegance as it does every summer.<br />
July <strong>2019</strong><br />
103
Fashion<br />
Children also have a style that they<br />
have set for themselves, and when<br />
determining their style, they evaluate<br />
all the alternatives offered to<br />
them. While some of them reflect<br />
their style with cartoon characters<br />
suitable for the world of imagination,<br />
some of them can come up with jeans,<br />
leather jackets, cool sunglasses<br />
and text-printed t-shirts designed for<br />
adults in the first place.<br />
KIds forward are also very<br />
fashIonable thIs summer!<br />
Cool patterns, charismatic colors and dynamic designs that grew up this summer,<br />
children are very fashionable ... Fast maturing and growing faster than the new generation<br />
of children’s clothing designs often began to appear. Now children’s fashion is<br />
complemented by parts of adult fashion.<br />
104 July <strong>2019</strong>
The activities of the new generation, the activities he is interested in and<br />
his hobbies play an important role in shaping fashion. That day’s trendy<br />
accessories shed light on clothing designs. In fact, children are growing<br />
up with fashion or they are growing children’s fashion with themselves…<br />
July <strong>2019</strong><br />
105
News<br />
Ilker Oztas, Chairman of Hosiery Manufacturers<br />
Association ‘As long as our design power grows,<br />
we renew our targets’<br />
Declaring the contributions of national<br />
and international fairs to the sectoral<br />
development, Ilker Oztas, Chairman<br />
of Hosiery Manufacturers Association,<br />
“As Turkish socks industrialists, we<br />
are striving to bring the Turkish socks<br />
sector to the point they deserve by<br />
promoting our sector correctly and<br />
expanding our export channels. In this<br />
Turkish garment escaped from subcontracting<br />
Declaring that as design increases, added<br />
value of product would increase, Jak<br />
Eskinazi, Aegean Union of Exporters<br />
sense, the URGE project we organized<br />
with the organization of IHKIB and the<br />
fairs we participated in were also very<br />
valuable for us…<br />
Fairs directly related to our sector<br />
such as Las Vegas Magic and Linexpo,<br />
offer a wide range of opportunities<br />
to expand our customer network and<br />
diversify our portfolio. We can see<br />
‘what is the world following, what does<br />
the customer want?’ in the international<br />
fairs. We are meeting our potential<br />
customers with impressive presentations<br />
by conducting a pulse at the fairs<br />
organized in our country. To the extent<br />
that we can reflect the power we received<br />
from the design to our products,<br />
we can speak of the presence of the<br />
Turkish stocking industry on a global<br />
scale. Therefore, it is time to expose<br />
our value-added products in order to<br />
be able to spend the next exhibition<br />
efficiently. As long as we blend our<br />
diversity and distinctness with design,<br />
we will increase our export targets to a<br />
much higher level.”<br />
Coordinator, said, “There is no value-added<br />
export without design. As<br />
design increases in a product, then added<br />
value increases. We have to design<br />
exclusively first. Designing is not an<br />
easy task. You need to design according<br />
to the buyer, not your own. We need to<br />
know the customer and the market of<br />
the customer, to know and control our<br />
market. We need to give focus to the<br />
buyers. If we do not have a design for<br />
him, we will remain a subcontractor.<br />
We sell goods designed by someone<br />
else and cannot provide added value to<br />
our country. However, design potential<br />
advanced for 10 years in Turkey. Turkish<br />
apparel escaped from subcontracting<br />
and sells its own brands. The world<br />
wants to see the designs of the Turks.<br />
We’re preferred. Industrialists and<br />
designers did not know each other very<br />
well, and if we continue to be together,<br />
we will get to know each other.”<br />
Leather exporters<br />
to focus on Far East<br />
market<br />
The international migration of<br />
capital from west to east around<br />
the world leads exporters to the<br />
Far East. The Leather and Leather<br />
Products Industry will also focus<br />
on the Far East via South Korea in<br />
the coming period.<br />
Pointing out that South Korea has<br />
the potential to be a very attractive<br />
export market in the coming<br />
period for the leather industry,<br />
Erkan Zandar, Vice Chairman of<br />
the Board of Directors, Aegean<br />
Leather and Leather Products<br />
Exporters’ Association, said they<br />
plan two sectoral trade delegation<br />
for South Korea.<br />
Stating that they are trying to get<br />
more share from e-commerce<br />
whose share in trade is increasing<br />
every day in the world, Zandar,<br />
completed his words as follows:<br />
“We organized an e-Export Summit<br />
in Aegean Exporters’ Associations,<br />
firstly and then in Swissotel,<br />
Izmir, with the participation of<br />
1138 people. We have become a<br />
pioneer union in e-export. Our<br />
goal is that our exporters will<br />
increase their exports by adapting<br />
to electronic transformation and<br />
we will continue to work more on<br />
this issue.”<br />
106 July <strong>2019</strong>
Technopc, now ‘Design Center’<br />
the world, to designing products with<br />
next-generation technology in Turkey<br />
and on behalf of bring innovation to the<br />
industry.<br />
Offering technology solutions for a<br />
broad range of industry from health,<br />
banking, education to defense for over<br />
20 years, Technopc, which has Turkey’s<br />
first domestic goods document for computer<br />
production, carried out “Design<br />
Center” approved by the Ministry of<br />
Science, Industry and Technology. In<br />
this way, a big step further has taken for<br />
Stating that they will undertake more<br />
advanced works from now on with<br />
Design Center of Technopc, Managing<br />
Partner Murat Yücel said, “We will<br />
make purchases for products that will<br />
create added value and competitive<br />
advantage, aiming to increase, develop,<br />
improve, differentiate the functionality<br />
of products or products activities, innovative<br />
activities, national or international<br />
patents, utility model, trademark<br />
registration documents. Our goal is<br />
always to produce a new generation of<br />
world-class technology and contribute<br />
to the national economy.”<br />
“Design should be supported<br />
for better production”<br />
IHKIB keeps a close<br />
watch on the<br />
US market<br />
Garment industry which has<br />
strategic importance for Turkey’s<br />
economy, keeps a close watch<br />
on the US market with annually<br />
about 100 billion dollars, in the<br />
position of the world’s largest<br />
garment importers.<br />
Istanbul Ready-Made Garments<br />
Exporters’ Associations (IHKIB)<br />
which organized a trade delegation<br />
to the US within the scope<br />
of the Promotion of International<br />
Competitiveness Development<br />
Project (Ur-Ge), brought together<br />
Turkish ready-made exporters<br />
with leading US buyers in New<br />
York. During the two-day Trade<br />
Delegation meetings, Turkish<br />
companies attracted great interest.<br />
Erkan Zandar, President of the<br />
Aegean Leather and Leather Products<br />
Exporters’ Association, emphasized<br />
the importance of marketing in<br />
textiles, “The period of abundance<br />
of material and money is over. The<br />
period of how we deliver the valueadded<br />
product to the consumer has<br />
started fast. We, as designers, are<br />
as ready as the designers. The next<br />
processes are important. When you<br />
go through these processes, I think<br />
we will have a better time with friends<br />
like you. When preparing a collection,<br />
we should prepare it according to<br />
customer’s expectations and tastes,<br />
not to our own taste. If you are not<br />
involved in marketing, you cannot<br />
design a product to be sold in any<br />
way.”<br />
Expressing that design is the<br />
profession of the near future, Burak<br />
Sertbaş, President of the Aegean<br />
Ready-Made Clothing and Apparel<br />
Exporters Association said, “Design<br />
is necessary in all sectors so design<br />
students have the chance to find<br />
great jobs. We are able to continue<br />
exporting with design. Our future is<br />
in good hands. But we are committed<br />
to supporting the production of<br />
textile production on behalf of the<br />
bill with no possibility to leave us.”<br />
Declaring that they do work to<br />
change the perception of the textile,<br />
Elvan Unluturk, Board Member of<br />
Aegean Clothing Manufacturers’<br />
Exporters Association, said, “Textile<br />
and apparel sector has suffered years<br />
of erosion. Our image has changed<br />
from 15 years ago. We are working to<br />
change the perception of textile. We<br />
need both the right and left brain in<br />
our sector. Designers are our right,<br />
engineers are our left brain. Without<br />
designers, it’s not possible for textile<br />
to live. Textile apparel industry<br />
promises future.”<br />
July <strong>2019</strong><br />
107
TURKEY<br />
We are counting 365 days, sometimes sun is shining and sometimes snow is falling. The leaves in the<br />
trees are yellowing, or sometimes blossoming. The sea, the straits are fizzing and gurgling…<br />
And the mood of nature witnessed every moment, both from Europe and from Anatolia…<br />
Turkey is a country which hosts millions of tourists for years.<br />
Natural beauties, historical artifacts, culture, food and many<br />
other features of many nationalities have been the eye of many<br />
nationalities. Turkey the country of 4 seasons with those who are<br />
dying to come once, ones visited one and those who count the<br />
days to visit once more, got different cultures within its borders,<br />
also added something to different cultures…<br />
Of course these visits were not limited to tourist trips. Both<br />
international trade fairs, as well as numerous meeting has also<br />
become the center of business people meeting event with<br />
Turkey. The increase in the workload of metropolises with the<br />
continuation of the development of the cities, the transformation<br />
of small cities into big cities with investments, the success of<br />
industrialization and technocity projects with the state incentives<br />
made to the most back of the beyond, and many others. When<br />
all these points are combined, the big picture is clearly revealed:<br />
Labor spent, strategic development, cooperation … Turkey<br />
excess itself a little more every day.<br />
Textile is a tradition inherited us from the Ottoman Empire<br />
Today, Turkey has become the most ambitious in the history of<br />
the textile industry in the international field goes back many<br />
years. Weaving is a tradition inherited from the Ottoman Empire.<br />
The fact that our country has both raw materials such as cotton<br />
and wool in its own structure and the high levels of labor force<br />
are the main influences of the success achieved in this sector.<br />
A good progress available in the framework of a win-win<br />
thinking and working across sectors in Turkey. Serious textile<br />
investments are made especially in the east of cities such as<br />
Gaziantep, Kahramanmaras, Malatya and Adana in order to<br />
contributing to the development of cities. Our country, with<br />
these investments, provides a high level of employment in itself,<br />
quality production and craftsmanship in the international arena<br />
is strengthening the perception of reputation. So both Turkey is<br />
gaining, and employees is gaining.<br />
108 July <strong>2019</strong>
THE COUNTRY OF 4 SEASONS<br />
Quality in textile production in Turkey starts from A but does not<br />
end in Z ...<br />
Turkey, a country the textile industry in the days went by pushing the<br />
limits. The surplus of production demands from foreign countries is the<br />
proof of this situation. The use of high quality raw materials in production,<br />
speed of delivery, R & D studies, increasing technological investments,<br />
the perception of reliability created by after-sales services are the main<br />
reasons of this demand surplus. In addition, proximity to markets is also<br />
an important advantage…<br />
Employment of Turkey textile sector<br />
As the textile and clothing industry in Turkey meets 25%<br />
of manufacturing employment and welcomes the 6% of<br />
overall employment Turkey. With 40% female employment<br />
rate, it is one of Turkey’s most democratic sectors.<br />
Dedicated works on behalf of a manufacturer company that ensures<br />
quality in production in Turkey is certain, however, is not limited to those<br />
who have never done things to do. We see each passing day and we testify<br />
that over time, the quality bar in every stage of production will be carried<br />
to higher heights and will continue to move…<br />
Following these developments, the distance of advertising and marketing<br />
activities and branding efforts started to increase. Turkish textile<br />
companies have stepped up their steps to introduce their brands to the<br />
whole world and to get the quality as they deserve. Because now it is time<br />
for production for 2 seasons, quality for 4 seasons!<br />
July <strong>2019</strong><br />
109
Interview<br />
‘BURSA EXHIBITIONS Make Great Contributions to<br />
Bursa Economy and Export’<br />
İlhan Ersozlu, General Manager of TUYAP Fair and Fair Services, informs about Junioshow,<br />
one of the most important fairs in the sector and the contributions of Tüyap Bursa Fair<br />
Organization for the sector.<br />
The main source of income of the company is domestic<br />
and international trade fairs. Tuyap Group by over 700<br />
employees and over 100 professional organizations with<br />
long-term business association, owned and operated by<br />
9 fairs in Turkey is preparing 51 different subjects at the<br />
center of trade fairs regularly.<br />
Apart from Istanbul, the fair area, which started from Bursa<br />
in June 2001, was continued with other provinces. Today, we<br />
have exhibition centers in Istanbul, Bursa, Konya, Adana,<br />
Diyarbakir, Samsun, Erzurum, Eskisehir and Kayseri.<br />
Can we get more information about Tuyap? In which<br />
cities do you organize exhibitions for which sectors?<br />
Founded in 1979, Tuyap fair group has been operating<br />
in the field of fairs in our country for 40 years, today the<br />
group have become the largest organization in our country<br />
by operating 9 trade fair center, organizing close to 100<br />
exhibitions a year, with over 700 employees, and with its<br />
domestic and international offices. Our company, Tuyap<br />
has come to the forefront with its high quality and reliable<br />
service to the customers with the fairs organized in the<br />
sector.<br />
With its exhibition organized in Turkey, Tuyap has entered<br />
the agenda of the country as a regular commercial activity.<br />
Since its foundation in 2018, it has served to 316,315 firms<br />
from 125 countries with 1,700 domestic and 39 countries<br />
and has hosted 60,394,313 visitors from 211 countries. It is<br />
the only private sector fair organization with its own fair<br />
exhibition center in Turkey.<br />
What about Junioshow? Can you share us the story of<br />
the emergence of this fair and its current situation?<br />
Bursa and its environs where we organize fairs; is an<br />
industrial region which has great potential for many<br />
sectors, especially automotive main and sub-industry. Bursa<br />
manufacturers are providing approximately 80% of Turkey<br />
products belong to baby kid sector, which is the most<br />
important sector among them. We call Visne Street as the<br />
heart of the sector in Bursa. Almost all of the companies<br />
operating in the sector are on the street. Together with<br />
BEKSİAD Association and Bursa Chamber of Commerce<br />
and Industry, which was established in order to act in unity<br />
and solidarity of the sector and to be the voice of the sector,<br />
a fair that the sector has been waiting for for a long time, will<br />
bring a new breath to the baby and child sector and draw<br />
attention to the potential in Bursa in the field of ready-made<br />
clothing. We acted with the idea. Combining our powers, we<br />
realized our first fair in 2006 with the names BURSA BEBE<br />
AND KIDS READY WEAR FAIR and BURSA KIDS 2006.<br />
In 2011, we took a break for 5 years after the year 2011 and<br />
started to organize the exhibition with the spring - summer<br />
year concept in 2016 under the name of JUNIOSHOW. We<br />
started to organize two exhibitions in the product group<br />
as summer and winter for two seasons, and from 2017 to<br />
January and July. In January 2017, we will be organizing<br />
spring-summer and autumn-winter concept as of July.<br />
We organized the first meeting of JUNIOSHOW, which<br />
brings together textile fashion and latest trends with the<br />
professionals of Bursa, between the 9th and the 12th of<br />
January <strong>2019</strong>. The record number of 200 participating<br />
companies, four days for 64 days from 1.150 international<br />
buyers from 64 countries, a total of 26,424 sector professional<br />
visitors to break their record, Junioshow, a colorful<br />
atmosphere was lived with 2-day Junioshow fashion.<br />
The second meeting of this year, 3 - 6 July <strong>2019</strong>, 4 halls, more<br />
than 120 companies with the participation of more than 12<br />
thousand visitors are preparing to open its doors. With the<br />
fair which have been growing every year and became a<br />
brand fair in the sector, we are preparing to host the buyer<br />
delegation from 60 countries with TUYAP overseas offices,<br />
work of TUYAP offices, organizations to be realized within<br />
110 July <strong>2019</strong>
July <strong>2019</strong><br />
111
the scope of International Competitiveness Development<br />
(Ur-Ge) projects supported by the Ministry of Commerce.<br />
Why should companies participate in Junioshow? Can<br />
you explain the benefits of this fair for the sector?<br />
The Junioshow Fair, which we will perform for the 13th time,<br />
has become a trademark. In addition to increasing their<br />
brand values, our companies participating in the fair which<br />
stands out with their international quality should take their<br />
place in the fair with the aim of opening up new markets<br />
and increasing their existing market shares. Briefly we can<br />
itemize following;<br />
• Reaching under the same roof for professional visitors<br />
from countries where the sector develops from abroad<br />
• Establish new business contacts and partnership<br />
agreements<br />
• To follow the developments and expectations in the sector<br />
closely<br />
• Capture new investment opportunities<br />
• Reinforcing its prestige by taking part in effective<br />
organization<br />
• Creating a brand and opening up new markets<br />
• Identifying new areas in the market<br />
• To be able to evaluate competition<br />
• To introduce new products, to observe the success of the<br />
market<br />
• To make customer analysis<br />
What about Junishow supporters and collaborators?<br />
As Tuyap Bursa Trade Fairs Inc., we have organized 284 fairs<br />
since our establishment. Of course, we have a partner who<br />
spends a lot of work together with us. Bursa Chamber of<br />
Commerce and Industry, in which we combined our forces<br />
in recent years, took important steps in terms of gaining new<br />
fairs in the sectors in which we are strong. As a result of the<br />
impressions we have obtained from the Fairs such as Block<br />
Marble, Building and Real Estate, Home Style and Coho,<br />
which we have carried out hand in hand at Junioshow Fair,<br />
we are making positive contributions to the trade volume<br />
of Bursa with fairs that are organized with this cooperation.<br />
In addition to our partner BTSO, we work with the subject<br />
of every fair and the rooms, associations and so on. For the<br />
Junıoshow Fair, we are in cooperation with Kids Apparel<br />
Sector Industrialists’ and Businessmen’s Association<br />
(BEKSIAD) since the first year of the fair. We are also<br />
benefiting from the Ur-Ge project supported by the Ministry<br />
of Commerce on the introduction of buyer committees from<br />
abroad.<br />
I would like to thank Bursa Governorship, Bursa Metropolitan<br />
Municipality and KOSGEB for their support.<br />
Could you inform us about your Ur-Ge project and the<br />
contributions of this project?<br />
UR-GE Project (Supporting The Development Of<br />
International Competitiveness) is a sectoral cluster project<br />
for developing export capacities of Turkish manufacturer<br />
companies. The companies gathered by the Exporter<br />
Association, by the sectoral associations and federations<br />
that they a member of, participate in activities approved<br />
by Ministry of Economy, to improve their knowledge of<br />
competitiveness. The export volume of baby and kids<br />
wear fashion sector increases with international buyer<br />
delegations organized exclusively for the Junioshow Fair,<br />
within the scope of the Urge project. The project contributes<br />
significantly to both Bursa and the country’s economy.<br />
112 July <strong>2019</strong>
July <strong>2019</strong><br />
113
Baby - Kid Materials Journal April - <strong>2019</strong> www.baby-kidstore.com<br />
The Only Trade<br />
PublIcatIon<br />
www.danisantekstil.com<br />
WhIch BrIngs Sector<br />
ProfessIonals To You<br />
www.bebeceyizsarayi.com<br />
Bimonthly Baby & Kid Store magazine is the only trade<br />
publication of the baby kid product industry and serves to reach<br />
the new dealer channels of the mother-baby-children goods<br />
www.bestkidsclub.com<br />
www.biyoteks.com.tr<br />
sector. Thus, it benefits the formation of a new customer portfolio<br />
and the improvement of existing dealers’ channels. International<br />
publication, Baby & Kid Store brings together supplier firms of<br />
manufacturers, importers, exporters and wholesalers from care<br />
products to the textile group, from metal products to furniture<br />
group with ads and reports and it is delivered to target audience<br />
in the retail point of sale and owners of companies. These are<br />
www.donella.com.tr<br />
www.defnebaby.com<br />
independent boutiques, chain stores and multi-storey shops.<br />
Moreover,<br />
Baby & Kid Store is distributed to all exhibitors and visitors from<br />
its stand in the related domestic and international fairs for the<br />
sector.<br />
www.babydola.com<br />
www.cantoybebe.com<br />
www.boinc.com.tr<br />
www.elsima.com<br />
www.babyneo.com.tr<br />
www.breeze.com.tr<br />
www.firststep.com.tr<br />
www.funnybaby.com.tr<br />
www.granzmoda.com<br />
www.hilalakinci.com<br />
www.laricekids.com<br />
Sizi sektör<br />
profesyonellerine<br />
ulaştıran tek<br />
ihtisas yayınınız<br />
www.pappulo.com<br />
www.nktekstil.com<br />
Bebek çocuk sektörünün tek ihtisas yayını Baby & Kid<br />
Store aylık olarak yayınlanmakta olup Anne-Bebek-Çocuk<br />
Gereçleri sektöründe tedarikçi firmaların yeni bayi<br />
kanallarına ulaşmasına hizmet etmektedir. Böylece yeni<br />
müşteri portföyünün oluşmasına ve var olan bayi kanallarının<br />
ise iyileştirilmesine, geliştirilmesine yönelik<br />
fayda sağlamaktadır. Uluslararası yayınımız Baby & Kid<br />
www.papulin.com<br />
www.luggibaby.com<br />
Store, bakım ürünlerinden tekstil grubuna, metal ürünlerden<br />
mobilya grubuna kadar faaliyet gösteren tedarikçi<br />
firmaları (imalatçı, ithalatçı, ihracatçı, toptancı) ilan<br />
ve haber bültenleri ile bir araya getirmekte ve hedef kitleleri<br />
olan perakende satış noktasındaki, ilgili satın alma<br />
departmanı yetkili isimlerine ve ayrıca firma sahiplerinin<br />
adına kargo etmektedir. Bunlar; bağımsız butik mağazalar,<br />
zincir mağazalar ve çok katlı mağazalar olarak<br />
gruplandırmaktadır. Ayrıca sektörü temsilen ilgili yurt<br />
içi ve yurt dışı fuarlarda Baby & Kid Store standından<br />
tüm katılımcı ve ziyaretçilere dergi dağıtımı sağlanmaktadır.<br />
www.rolypoly.com.tr www.tri.com.tr www.visnebebe.com www.zeyland.com.tr<br />
/babykidstore<br />
/baby-kid-store<br />
/babykidstoredergisi<br />
114 July <strong>2019</strong>
InternatIonal Face of<br />
baby & kid store<br />
CBME Turkey Children Baby Maternity Expo<br />
CBME Turkey is the leading children, baby and maternity products exhibition in Eurasia region. The<br />
show gathers thousands of high profile visitors from all around the world with more than 750 brands each<br />
year. Being the most recognized baby and children trade show in Eurasia, CBME Turkey is definitely<br />
an international marketplace for buyers to source producers with high quality and good price. In 2018,<br />
CBME Turkey attracted 17,742 visitors from 120 countries and succesfully delivered its task of gathering<br />
them with more than 582 brands which makes it the most international industry event in Eurasia. CBME<br />
Turkey is a unique opportunity for producers to connect with new customers and re-connect with existing<br />
contacts from the region, and to present their new products to the trade visitors. In addition, CBME Turkey<br />
provides an opportunity for trade visitors to discover Turkey’s potential. The 37th International Istanbul<br />
Children Baby Maternity Industry Expo is taking place on 26-29 June <strong>2019</strong> at Istanbul CNR Expo Center!<br />
26-29 June <strong>2019</strong><br />
İstanbul, Turkey<br />
3-6 July <strong>2019</strong><br />
Bursa, Turkey<br />
Junioshow Baby Kidswear & Kids Necessities Fair<br />
Comes true, Junioshow Bursa International Baby, Children’s Clothing and Children’s Needs<br />
Fair, which organized with joint organization of Tuyap Bursa Fairs Inc. and Bursa Chamber<br />
of Commerce and Industry (BCCI), with in cooperation Bebe and Children’s Clothing Sector<br />
Industrialists and Businessmen Association (BCCSIBA), with support of T. C. Ministry of<br />
Economy, KOSGEB and Bursa Metropolitan Municipality. The fair which will introduce the<br />
spring & summer concept creations for baby and children’s clothing by nearly 200 exhibitor<br />
company with their special decor stands, will present an international platform focusing on<br />
both design and innovation. Bursa who carrying the power of production beyond the borders,<br />
continues with sure steps to being model the world in baby and children’s wear.<br />
Pentex Combed Textile and Tecnologies Fair<br />
PENTEX fair is visited by abundant number of visitors from the Middle East, Eastern Europe, Balkan<br />
Countries and Caucasian Countries. A very wide range of products from combed textile products to apparel<br />
products, from yarn to laser cut and digital print machines, from combed textile machines to weaving<br />
machines, from apparel dye and auxiliary chemicals to professional publications are exhibited in the fair<br />
which is organized in Gaziantep. PENTEX, which we believe shall be the most extensive and efficient<br />
meeting point of the sector in the coming years and which is the first and only fair of the sector, shall offer<br />
attractive opportunities to the producers who are in search of new markets. PENTEX Combed Textile and<br />
Technologies Fair is organized at Gaziantep Middle East Fair Center by AKORT Fuarcılık, with the support<br />
of Gaziantep Chamber of Industry, PENKON Combed Textile, Apparel and Ready Wear Association.<br />
23-26 January <strong>2019</strong><br />
Gaziantep, Turkey<br />
Linexpo Lingerie-Hosiery Fair<br />
LINEXPO is organized by TIGSAD- one of the reputable textile associations in Turkey- and IFM Fuarcilik.<br />
LINEXPO, a lingerie exhibition originating from Istanbul and addressing the entire world, is organized only<br />
once a year. LINEXPO is organized with the aim of increasing global sectorial awareness and increasing the<br />
business volume of our country holding the leading position in textile. Fair will be held at Istanbul Expo Center.<br />
12-15 February 2020<br />
İstanbul, Turkey<br />
July <strong>2019</strong><br />
115
20-22 June <strong>2019</strong><br />
Florence, Italy<br />
Pitti Imagine Bimbo<br />
The debuts, participations, returns and special projects at Pitti Immagine Bimbo 89, the headquarters<br />
of kids’ fashion & lifestyle.<br />
Childrenswear trade show Pitti Bimbo, which will take place in Florence from June 20 to 22,<br />
will feature 560 collections, of which 337 will be from outside Italy, including the first showing<br />
of Emporio Armani’s junior spring/summer 2020 collection, marking the designer brand’s debut<br />
at the event.<br />
29 June - 1st July <strong>2019</strong><br />
Paris, France<br />
Playtime<br />
Summer is coming and we very much look forward to sharing this 26th edition of Playtime<br />
Paris with you! From June 29th until July 1st, the reference fashion and lifestyle show for childrenswear<br />
creatives and creators will be returning to its lush green abode at the Parc Floral de<br />
Paris.<br />
Inspired by the energy of spring, the show will be exploring the theme of «Metamorphosis»:<br />
the kind that returns immutably every season and the kind that is born in the imaginations of<br />
our children, to whom nothing seems quite impossible.<br />
Kid’s Time<br />
Over 20,000 meters, 564 companies from around the world and 9 exhibition halls - the jubilee and at the<br />
same time the record-breaking International Fair of Articles for Mother and Child KIDS’ TIME hosted<br />
over 8,200 visitors.<br />
This year’s KIDS ‘TIME offered sport excitement in a vintage unveiling... the special zone was created for<br />
the first time. That was the realm of retro toys and the best board games. The 11th International Fair of<br />
Toys and Products for Mother and Child KIDS’ TIME is held in Targi Kielce from 19 to 21 February 2020.<br />
We look forward to seeing you.<br />
19-21 February 2020<br />
Kielce, Poland<br />
Bishkek Fashion & Textile<br />
24-26 February <strong>2019</strong><br />
Bishkek, Kyrgyzstan<br />
Bishkek, which is the largest wholesaler market in Central Asia with about 40,000 wholesalers,<br />
shops and boutiques, is located in Bishkek; Kyrgyzstan, Kazakhstan, Uzbekistan, East Turkestan<br />
and Siberia, especially as the trade center of Central Asia. Approximately 75% of the apparel<br />
and textile products imported into the Dordoy market are known to be exported to the<br />
Central Asian markets, mainly in Kazakhstan, Uzbekistan, East Turkestan and Siberia. The fact<br />
that Kyrgyzstan was able to deliver goods at a more affordable price and easier and faster way,<br />
and that Kyrgyzstan had established a good air, road and rail transportation network for all the<br />
Central Asian markets to open the way for trade as the state policy has a great impact.<br />
116 July <strong>2019</strong>
CJF Child and Junior Fashion<br />
Child and Junior Fashion, Maternity Wear will be held on September 24-27, <strong>2019</strong>, Expocentre<br />
Fairgrounds, Moscow.<br />
The 22nd edition of the CJF – Child and Junior Fashion. Spring has completed its work. We<br />
thank you for your participation in the exhibition, and we do hope that it has given you a new<br />
impetus to further development of your companies and brands. 340 exhibitors from 25 countries<br />
have presented their collections this season. Manufacturers and distributors from Austria,<br />
Belarus, Germany, Kazakhstan, Russia, Turkey, the UK, the USA, and other countries – all<br />
together more than 400 famous brands – demonstrated clothes for children from 0 to 16 years<br />
of age, school uniform, footwear for children, accessories, and headwear.<br />
24-27 September <strong>2019</strong><br />
Moscow, Russia<br />
10-12 September <strong>2019</strong><br />
Kiev, Ukraine<br />
Baby Expo<br />
Fashion shows of children’s wear, footwear and accessories are one of the most popular<br />
events of CHILDREN’S FASHION FAIR. Children’s defiles always arouse a keen interest of<br />
visitors and media representatives; the business audience gets a clear idea of the style, quality,<br />
practicality and other advantages of the models.<br />
July <strong>2019</strong><br />
117
118 July <strong>2019</strong>
July <strong>2019</strong><br />
119
120 July <strong>2019</strong>
July <strong>2019</strong><br />
121
Interviewv<br />
KITTI A BRAND THAT COMES TO FORE WITH ITS RICH COLLECTION,<br />
QUALITY AND DEPENDABILITY<br />
We have realized a pleasant interview on Kitti brand with Yusuf Alkan, Deputy<br />
Executive Chairman of Board of Akal Ticaret ve Tekstil company, which pulls<br />
attention with its dynamic structure from the first day.<br />
What criteria are important for you during production<br />
stage? What is the ratio of domestic sourcen in the<br />
production? Would you share about your export activities<br />
and targets? Which countries are your target markets?<br />
In production phase, every thing is important and critical,<br />
including the color of yarns, the sizes, thickness of the woven<br />
products, and their weigh per sqm, the patterns, usability,<br />
and several risks while using these products. 80 percent of<br />
our production is made domestically for both collections,<br />
summer and winter. Earlier the ratio of domestic production<br />
versus imported parts was 40 to 60 percent, so 80 percent<br />
is an advantage for us. We have been visiting our target<br />
markets and fairs to increase our exports every year. We are<br />
currently exporting to countries such as Serbia, Australia, UK,<br />
Germany, Azerbaijan, Bulgaria, New Zealand, France, Bosnia<br />
and Herzegovina, Switzerland. Belgium, Poland, Romania,<br />
Slovakia, Kazakhstan, Belorussia, and America.<br />
How started the journey of foundation of Kitti brand?<br />
Started to trade in 1987 AKAL, has made a great stride in 1993<br />
by investing in production. The Kitti logo has been started to<br />
be used in1998. Thanks to the demand the brand registration<br />
was realized in 2001. Aiming to be a leader when it was<br />
established the firm has hit target with innovations it made<br />
in the sector, its business ethics and its trustfulness. Today, it<br />
serves with a staff of 80 working in the factory of 8 thousands<br />
sqm to industrial buyers both in the country and abroad via<br />
wholesalers and on the Internet.<br />
How many stores in how many provinces in Turkey are<br />
selling Kitti products? How many stores do you have in<br />
abroad?<br />
We have three sales store in Istanbul, but our products are<br />
sold in many retail shops, retail and market chains in the 81<br />
provinces of Turkey. We have a sales office in Germany.<br />
What product groups are in your portfolio?<br />
We, as the brand, have a wide range of product portfolio,<br />
including the hats, beanies, scarves, gloves, beach bags,<br />
ponchos, straw hat group, mercerized hats, beach towels etc.<br />
addressing every age group from babies up to adults.<br />
What is the process of developing collections? What are<br />
the main source of inspirations for your designs?<br />
While preparing our collections we start with the international<br />
themes forecasted for the season and try to develop fashionable<br />
designs by deciding on the main colors and combining them<br />
with the trendy accessories. We prepare two collections one<br />
for summer and the other for winter, one after the other. As<br />
an example we prefer cotton fabrics that has sweat repellant<br />
characteristics in our summer collections. The patterns that<br />
will be printed or knitted on these products are chosen by our<br />
design team.<br />
122 July <strong>2019</strong>
What are your major channel to reach your consumers?<br />
Wholesalers are our major sales channel. Additionally, we<br />
have our own stores, retailer, chain stores, Internat and B2B<br />
wholesales.<br />
What do you think about the points that you are the<br />
most powerful and differentiates your company among<br />
competition?<br />
We saw our firm and especially our brand Kitti as a leader<br />
in the sector. Our corporate culture, business ethic and<br />
dependability, the richness of seasonal collections that are<br />
offered to the buyers are the main factors that distinguishes<br />
us from our rivals.<br />
Baby and kids textile industry in Turkey is growing<br />
steadily. How do you evaluate the position of the industry?<br />
What kind of developments can be expected in the future<br />
in your industry? What is your plan to contribute these<br />
developments in your industry?<br />
Textile industry in Turkey is growing and developing every<br />
day one step ahead continuously. For sustainability, we should<br />
act more dynamically in the opening to markets abroad.<br />
To this aim, we should emphasize on trade fairs. We aim to<br />
participate in these kinds of trade fairs to exhibit our product<br />
variety and quality and represent both our firms and our<br />
country proudly.<br />
July <strong>2019</strong><br />
123
ACCESSORIES<br />
b2b Satışına Başlıyor!<br />
Tekstil sektöründeki serüvenine bir aile girişimi olarak 1978<br />
yılında İstanbul’da başlayan AKAL TİCARET VE TEKSTİL<br />
SAN.LTD.ŞTİ. , iş ahlakı ve güvenilirliği ile kendine saygın bir<br />
konum edinmiş; 1993 yılında ise büyük ölçekli üretim<br />
yatırımları ile, bugün uluslararası düzeyde on binlerce<br />
tüketiciye ulaşmasını sağlayan büyük bir atılım<br />
gerçekleştirmiştir.<br />
Tekstil aksesuarları alanında, takım ve eşleştirmeli ürünler<br />
imalatı yapan ilk firmalardan biri olarak tanınan AKAL TİCARET<br />
VE TEKSTİL SAN.LTD.ŞTİ; Küresel çapta popülerlik kazanmak<br />
ve dağıtım kanallarını güçlendirmek amacıyla ürün gamını<br />
sürekli yenileyerek aksesuarın her alanında modayı<br />
şekillendiren koleksiyonlara imza atar. Aralarında Türkiye’nin<br />
en büyük spor kulüplerinin ve dünyaca ünlü moda devlerinin de<br />
bulunduğu birçok markanın için üretim yaptığı gibi, Kendi<br />
bünyesinde birçok tescillenmiş markası bulunan AKAL<br />
TİCARET VE TEKSTİL SAN.LTD.ŞTİ, KİTTİ, SUYUTTİ , SYT, KEEP<br />
gibi bir çok marka ile üretim yapmakta, yazlık ve kışlık<br />
aksesuarlardan oluşan koleksiyonlar hazırlamakta ve bunların<br />
yurt içi ve yurt dışı satışını gerçekleştirmektedir.<br />
Eminönü ve Merter’de 3 adet mağazası bulunan firma<br />
ürünlerinin daha fazla noktaya ulaşabilmesi için ve günün<br />
şartlarına uygun olarak b2b satışına başlıyor. Şu an hazırlıkları<br />
bitme aşamasına gelen b2b sayfası üzerinde artık müşteriler<br />
istedikleri zaman siparişlerini verebilecek ve bu sayede daha<br />
hızlı bir şekilde KİTTİ ürünlerine ulaşabilecekler.<br />
Akal Ticaret ve Tekstil San. Ltd. Şti.<br />
Yenidoğan Merve Mah. Akabe Cad. No: 16 34791 Sancaktepe / İSTANBUL<br />
T: 444 10 47 F: 216 422 35 49 info@kitti.com.tr kitti.com.tr<br />
124 July <strong>2019</strong>
Kitti b2b Sales Begin<br />
AKAL, having entered its adventure in the textile sector as a<br />
family enterprise in Istanbul, in 1978; has gained reputation<br />
with its business ethics and credibility.<br />
AKAL started up as a family enterprise in Istanbul, in 1978 and<br />
entered its adventure in the textile sector. During its business<br />
life, it gained a respectable position with business ethics and<br />
credibility. In 1993, it made a major breakthrough with its<br />
large-scale production investments, today reaching tens of<br />
thousands of consumers at an international level.<br />
AKAL, recognized as one of the pioneering companies to<br />
manufacture products with grouped and matching products in<br />
the field of textile accessories; has been working as a producer<br />
of many brands, including the biggest sports clubs in Turkey<br />
and some of the world’s famous fashion giants.<br />
Kitti has 3 local stores in Eminönü and Merter. To reach more<br />
customers and more regions, Kitti start to sell products via<br />
"b2b sales".With b2b sales, our customers will be able to place<br />
their orders easily and at any time they want. In this way to<br />
reach Kitti Products will be faster and more safe.<br />
Trio Sets<br />
Caps and Hats Beanies<br />
Earmuffs Gloves<br />
Scarves<br />
b2b.kitti.com.tr<br />
/kittiaccessories<br />
July <strong>2019</strong><br />
125
www.donella.com.tr<br />
www.donella.com.tr<br />
126 July <strong>2019</strong><br />
www.baby-kidstore.com /babykidstore /Babykidstoredergi /Baby-Kid-Store
July <strong>2019</strong><br />
127
Change language