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Baby&KidStore Temmuz 2019

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Interview<br />

AN INNIVATIVE BRAND WITH RELIABLE IMAGE<br />

LUGGI BABY<br />

We provide you with a long-established brand that can be described as years of experience in<br />

wholesale and retail baby clothes sales: Luggi Baby! We had an interview with Filiz Gulen, Public<br />

Relations of the brand, which has a reliable image in the domestic and international arena, on baby<br />

and child textiles.<br />

First of all, even in the difficult situation of our country,<br />

what owes him to stand up to his usual upright stance?<br />

First of all, I would like to point out that we did not turn the<br />

sudden rise in foreign exchange into an opportunity and<br />

vice versa. With this method we have implemented, we have<br />

protected our suppliers and customers without harming our<br />

company. Instead of the current cost policy, instead of keeping<br />

our company alive with real cost policy, we tried to realize<br />

our growth and investments in this direction by following the<br />

markets closely.<br />

Which countries have you recently exported? Are there<br />

any new country markets you are targeting?<br />

Branding and of course our first aim was to start activities<br />

in order to continue our work with Turkey market.<br />

We continued to introduce our brand to our overseas market<br />

customers. Bulgaria, Greece, Italy, Sarajevo, Macedonia,<br />

Serbia, Romania, Georgia, Armenia, Kazakhstan, Kyrgyzstan,<br />

Azerbaijan, Ukraine, Greece, Slovakia, Albania, Iraq, Libya,<br />

Palestine, Israel, Dubai, Kenya, Saudi Arabia. as well as countries<br />

in Asia and Central Asia and some European countries have<br />

taken our product groups. Luggi Baby is a developing brand<br />

and, as you know, the markets of the European countries play<br />

an important role in the development of the brand. When we<br />

come to other countries we have targeted, we have carried<br />

out various promotional activities in these countries and we<br />

continue our negotiations.<br />

At what points can we access Luggi Baby products?<br />

We deliver Luggi Baby brand products to all our cities,<br />

especially in metropolitan cities such as Istanbul, Ankara and<br />

Izmir. We sell our products in many stores and store chains such<br />

as E bebek, Joker, Baby Mall and Botti. Our brand continues to<br />

provide services with its new dealers, except for the companies<br />

that have continuity in the overseas market.<br />

36 July <strong>2019</strong>

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