March - Thaiveedu

- 30 - jha;tPL • khu;r; 2008
kf;Nlhdhy;l; cztfk;...
vjpu;nfhz;l rl;luPjpahd
tof;FfSk; gpur;rpidfSk;:
mnkupf;fhtpy; cUthfp> cyfpy; 120
29k; gf;fj; njhlHr;rp...
ehLfspy; ,aq;Fk;; ,e;epWtdk; gy
ehLfspy; gy ePjpkd;w tof;FfisAk;
gpur;rpidfisAk; vjpu;nfhz;lJ.
mq;F jpuz;l thbf;ifahsu;fSk;>
tpw;gidAk; fdlhtpd; njhiyf;fhl;rp
apYk; nghJrd njhlu;G rhjdq;fspYk;
gpugy;akhf fhl;lg;gl;lJ.
,e;jpahtpy; kf;nlhdhy;l;
cztfj;jpd; gpuNtrk;
1996k; Mz;L mf;nlhgu; khjk;. ,e;jpah
tpy; cs;s ,U fk;gdpfs; ,e;epWtdj;
Jld; 50:50 vd;w tpfpjj;jpy; $l;L
Kaw;rpahf cld;gbf;if ifr;rhj;jpl;L>
,f;fk;gdpfsplk; ,jid Muk;gpf;Fk;
cupik toq;fg;gl;lJ.
Kk;gha; efupy; Kjypy; jpwf;fg;gl;L>
,d;W 56 fpis epwtdq;fs;. 2000
Copau;fs; vd ,e;jpahtpd; ngUk;
efuq;fspy; ,aq;fpf;nfhz;Nl cs;sd.
,J ,e;jpahtpy; jpwf;fg;gl;l fhyk;
ghujpa [djhf; fl;rp Ml;rp Gupe;j
fhyk;. ,e;J kj mikg;Gfs;> khl;L
,iwr;rpapd; tpepNahfk; ,e;epWtdj;jpd;
gpuNtrj;jpdhy; ,e;jpahtpy; cUthfg;
Nghfpd;wJ vd gaq;fukhf vjpu;j;J
Mu;g;ghl;lk; nra;j fhuzj;jpdhy;> muR
mq;F ,aq;Fk; cztfq;fspy; khl;L
,iwr;rp> gd;wp ,iwr;rp kl;Lk; Nru;f;ff;
$lhJ vd rl;lk; tpjpj;jpUe;jJ.
,yq;ifapy; - nfhOk;G
efupYk; kf;nlhdhy;l;
cztfj;jpd; gpuNtrk;
,yq;ifapy; ,aq;Fk; fk;gdp xd;Wf;
Fk; $l;L Kaw;rp cld;gbf;ifapy;
cupik toq;fg;gl;L> 1998k; Mz;L
Kjy; jiyefupy; ,g;ngaupy; cztfk;
Muk;gpf;fg;gl;lJ. ntspehLfspy; cs;s
mNj kQ;rs; fyu; mikg;G! fl;bl
tbtikg;G! cs; mikg;Gfs;! cztpd;
jd;ikfs;! vjpYk; khw;wk; ,y;iy!
fdlhtpy; kf;nlhdhy;l;
epWtdk; nra;Ak; r%fg;
gzpfs;
● Nehahspahf cs;s Foe;ijfspd;
ngw;Nwhu; jq;f ,ytr jq;F kid
fs;. (Ronald McDonald house charities
of Canada)
1982k; Mz;L ,j; jq;Fkidfs; fdlh
tpy; Muk;gpf;fg;gl;lJ. mNdfkhf Foe;
ijfs; kUj;Jt kidfSf;F mUfpy;
Nru;e;J fdlhtpd; gy ,lq;fspy;
Muk;gpf;fg;gl;Ls;sJ. Foe;ijfs; kUj;
Jt kidfspy; Nehahspahf jq;fpapUf;Fk;
fhyq;fspy;> my;yJ cly;
CdKw;w Foe;ijfSld; ,Ue;J kUj;
Jt epiyaj;jpw;F jpdKk; Ngha;tu
Ntz;ba epiyapy; cs;s ngw;Nwhu;
,ytrkhf my;yJ kpff; Fiwe;j
fl;lzj;jpy; ,q;F jq;Fk; trjp kw;Wk;
Vida gy trjpfs; vd toq;fg;gl;L
tUfpd;wJ. nuhwd;Nuhtpy; cs;s ,jd;
tpyhrk; gpd;tUkhW:
Toronto’s Ronald McDonald House
26, Gerard Street East,
Toronto, Ontario M5B 1G3
Phone: 416 977 0458
Fax: 416 977 8807
● nghJ epWtdq;fSld; Nru;e;J ,aq;
Fk; tUlhe;j epjp Nrfupf;Fk;; itgtk;
(Mc Happy Day)
fdlhtpy; ,aq;Fk; ,e;epWtdj;jpd;
1400 cztfq;fspy; Rkhu; 65.5 tPj
khdit xt;nthU jdp eguhYk; (Franchisee)
vLj;J elhj;jg;gLgit MFk;.
,jid elhj;Jgtu;fs; me;je;j gFjp
fspy; cs;s r%f epWtdq;fSld;
$l;L Nru;e;J “kf; kfpo;r;rp ehs;” (Mac
Happy Day) vd;Dk; ngaupy; mNefkhf
Nfhil fhyq;fspy; epfo;r;rpfis elhj;jp
epjp Nrfupj;J> gy;NtW tifahd r%f
gzpfSf;F cjTtJ toikahFk;.
,t;Tztfj;jpd; cupikapid vLj;J
fpis epWtdk; elhj;j tpUk;gpdhy;
(Franchising Rights) - ,jid Kjd;
Kjy; ngw tpUk;gpdhy; - ,jd; Muk;g
nrythf Kjypy; nfhLf;f Ntz;ba
njhif 45>000 nlhyu;fshFk;. mjw;F
Nkyhf> ,jid Muk;gpg;gjw;F gj;J
yl;rk; njhlf;fk; gd;dpuz;L yl;rk;
nlhyu; tiu epWtdj;jpd; mstpidg;
nghWj;J Njitg;gLk;. ,j;njhif
fl;lzj;jpy; xU KO fpis epWtdNk
cUthf;fpf; nfhLf;fg;gLk;. ,jpy; 40
tPjk; nrhe;jg; gzkhf nfhz;LtUjy;
Ntz;Lk;. kpFjp 60 tPjj;jpidAk; tq;fp
fspy; fldhfg; ngwyhk;.
,t;TupikahdJ Vuhskhd epge;jid
fs;> rl;l uPjpahd cld;gbf;iffSld;
ifr;rhj;jplg;gl;L> 20tUlq;fSf;F
toq;fg;gLk;.
nkhj;j tUkhdj;jpy; 4rjtPjk; khjh
khjk; cupikf; fl;lzkhf fk;gdpapd;
ngaUf;fhf nrYj;j Ntz;Lk;.
fl;blk;> cgfuzq;fs; Mfpatw;wpd;
khj fl;lzKk; nkhj;j tpw;gidapy;
xU rpW tpfpjj;jpy; mwtplg;gLk;.
Vw;fdNt ele;Jnfhz;bUf;Fk; epWtdj;
jpid mjid vLj;J elhj;jpf; nfhz;b
Uf;Fk; cupikahsuplk; ,Ue;J thq;-
Fk;NghJ ,jd; tpiyfs; NtWgL
fpd;wd. Mdhy;> ,jd; jiyikafk;
,t;Tupikapid toq;Fk;NghJ> Gjpa
egu;fis tpl Vw;fdNt cztfk;
elhj;jpf;nfhz;bUg;gtu;fSf;Nf cupa
re;ju;g;gq;fis mjpfk; nfhLg;gJ
toikahFk;. (Vnddpy;> Gjpa egu;fs;
fk;gdpapd; ngaiu VjhtJ jtWfspdhy;
ghohf;fptpLthu;fNsh vd;w re;Njfk;
fhuzkhf ,Uf;fyhk;.)
Gjpjhf vLj;J elhj;jg; Nghfpd;wtu;fSf;F
jpwikahd gapw;rp newpfis
,r; nrytpDs; toq;fp Muk;gpj;J top
elhj;Jthu;fs;.
,t;Tupikapid vLj;J fdlhtpy;
elhj;j tpUk;Ggtu;fs; njhlu;Gnfhs;s
Ntz;ba tpyhrk; gpd;tUkhW:
McDonald’s Restraurants of Canada Ltd.,
01, McDonald Place,
Toronto, ON, M3C 3L4
Tel: 416 443 1000
kf;nlhdhy;l; epWtdj;jpy; gzj;jpid
KjyPL nra;a tpUk;Ggtu;fSf;F: epA+-
Nahu;f; gq;Fr; re;ij %yk; gq;Ffs;
thq;fp ,e;epWtdj;jpy; KjyPL nra;a
yhk;. ,f;fl;Liu vOJk;NghJ> xU
gq;fpd; tpiy 53.35 nlhyu;fshFk;.
2007k; Mz;bd; Muk;gj;jpy; ,f;fk;gdpapd;
gq;F xd;wpd; tpiy 45.00 nlhyupyp-
Ue;jJ. fdlhtpy; cs;s tq;fpfspy;
,g;gq;Ffis thq;fp tpw;Fk; fzf;F
xd;wpidj; jpwe;J> mjpy; gzj;jpid
itg;Gr; nra;J> mt;tq;fpapD}lhf gq;F
fs; thq;fyhk;. tpw;gid nra;ayhk;.
xt;nthU thq;fy;> tpw;wYf;Fk; tq;fp-
-f;F xU Nritf; fl;lzk; nrYj;j
Ntz;bapUf;Fk;. ,e;epWtdj;jpd; gq;F
fspd; tuyhw;wpy; ghjpg;Gfs; vd
ngupjhf ,Ue;jjhfj; njupatpy;iy.
mnkupf;fhtpy; ,aq;Fk;
,e;epWtdj;jpd;
njhopy;Jiw rhu;e;j
gy;fiyf;fofk;
Hamburger University
mnkupf;fhtpy; ,aq;Fk; fk;gdpfspd;
njhopy;Jiw rhu;e;j gy;fiyf;fofq;
fspy; (One of the Corporate University)
,JTk; xd;whFk;. 1961,y; Muk;gpf;fg;
gl;l ,J gpd;tUk; tpyhrj;jpy; ,aq;F
fpwJ.
Hamburger University
2812, Jorie BLVD
OAK Brook
Illinois
1 - 800 – 244 - 6227
● ,e;epWtdk; njhlu;ghd tu;j;jf
fw;if newpfs; ahTk; Rkhu; ,Ugj;jpnal;L
nkhopfspy; nkhop ngau;g;Gld;
gapw;Wtpf;fg;gLfpd;wJ.
● tUle;NjhWk; cyf ehLfspy;
cs;s gyUk; te;J Nru;e;J gbj;J>
gapw;rpfs;ngw;W> xt;nthU tUlKk;
Rkhu; 5000 Ngu; gl;lk; ngw;Wr; nry;fpd;wdu;.
● Kf;fpakhf ,j;njhopiy vLj;J
elhj;j tpUk;Ggtu;fSf;F ,g; gy;fiyf;
fofj;jpd; gl;lk; ve;j
ehl;bYk; cjtpahf ,Uf;Fk;.
kf;nlhdhy;l; epWtdk;
1. kf;nlhdhy;l; epWtdj;jpdhy; njhlug;
gl;l mtJ}W tof;Ffs; - cjhuzkhf
1990k; Mz;L> ,q;fpyhe;jpy; ,aq;Fk;
,e;epWtdk; #oy;> Rw;whly; njhlu;ghf
Kfhk; elhj;jpaNghJ> “kf;nlhdhy;l;-
Lf;F vd;d ele;jJ?” (What’s wrong
with McDonalds?) vd;Dk; jiyg;gpy;
,Utuhy; ntspaplg;gl;l Jz;Lg; gpuRuk;
njhlu;ghf mtu;fSf;F vjpuhf
jhf;fy; nra;ag;gl;l mtJ}W tof;F
Voiu tUlq;fshf ,q;fpyhe;J ePjpkd;wj;jpy;
eilngw;W ,Wjpahf ,e;
epWtdj;jpw;Fr; rhu;ghf jPu;g;G toq;fg;
gl;lJ.
2. kf;nlhdhy;l; epWtdj;jpw;F vjpuhfj;
jhf;fy; nra;ag;gl;l tof;Ffs;:
,q;fpyhe;J> mnkupf;fh cl;gl gy
ehLfspy; gy re;ju;g;gq;fspy; rpyrpy
tbtq;fspy; ,t;tof;FfSk; gpur;rpid
fSk; Vw;gl;ld.
● njhopyhsu; cupikg; gpur;rpidfs;
● tpsk;guq;fspdhy; Vw;gl;l gpur;rpid
fs;
● cly;epiy ghjpf;fg;gl;l gpur;rpidfs;
vd Vuhskhd rk;gtq;fis ,q;F
Fwpg;gplyhk;.
3. kf;nlhdhy;l; epWtdj;jpd; tu;j;jff;
Fwpia (Trade mark & Copy right
Disputes) cgNahfpj;jtu;fSf;F vjpuhd
tof;Ffs;:
‘kf;’ (Mac) vd;Dk; ,tu;fspd; ngaupid
mnkupf;fh> ,q;fpyhe;J> nld;khu;f;>
kNyrpah> njd;dhgpupf;fh Nghd;w ,lq;fspy;
cgNahfpj;j Vida tu;;j;jfq;f
Sf;F vjpuhfj; jhf;fy; nra;ag;gl;l gy
tof;Ffis ,q;F Fwpg;gplyhk;.