American Express Company 2015 Corporate Social Responsibility Report

GRI INDEX
THE IMPACT OF SMALL BUSINESS SATURDAY
UNITED STATES
95M+
U.S. consumers
shopped at a small
business on Small
Business Saturday in
2015, eight percent
more than the
previous year.
16.2B
According to the Small
Business Saturday
Consumer Insights Survey,
total spending among
U.S. consumers who were
aware of Small Business
Saturday reached $16.2
billion at independent
retailers and restaurants
on the day, an increase
of 14 percent from $14.3
551
city proclamations
were issued by
mayors and other
elected officials in
support of Small
Business Saturday.
48%
More than 4,100
Neighborhood
Champions rallied
their communities,
an increase of 48
percent from 2014.
billion in 2014. 4
UNITED KINGDOM
620M+
was spent with small
businesses on the day – up
£119 million on last year
an increase of 24 percent
(results from a survey
undertaken in the 24 hours
following Small Business
Saturday).
IN 2013
As the founding sponsor and
main supporter of Small Business
Saturday, we have championed
the day since it first launched in
the U.K. in 2013. The campaign has
cross-party political support as well
as backing from small business
organizations, local authorities and
community groups.
LOCAL
We also run the Shop
Small Campaign, which
encourages consumers
to support their local,
independent businesses.
AUSTRALIA
94K+
small businesses
took part in the
movement.
90+
corporate supporters
and multiple local
councils across Australia
helped spread the word.
100K
was given to small businesses
by American Express through
business grants and more than
one million Card Members were
encouraged to shop small.
40