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American Express Company 2015 Corporate Social Responsibility Report

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GRI INDEX<br />

THE SERVICE EFFECT<br />

The “Service Effect” is our shorthand<br />

for the impact we aim to have in our<br />

communities, and the positive link we see<br />

between CSR performance and business<br />

performance. We believe the Service<br />

Effect creates value for our stakeholders,<br />

including our shareholders.<br />

As we report on the Service Effect,<br />

we hope you’ll see the power of our<br />

commitment to service in action.<br />

CREATING AND<br />

DELIVERING VALUE<br />

OUR SERVICE ETHOS<br />

OUR PEOPLE<br />

OUR CUSTOMERS AND PARTNERS<br />

OUR COMMUNITIES<br />

OUR ENVIRONMENT<br />

OUR<br />

SERVING<br />

SERVING<br />

SERVING<br />

SERVING<br />

SERVICE ETHOS<br />

A resilient, ethical and<br />

successful company<br />

that fulfills its service<br />

mission.<br />

OUR PEOPLE<br />

High-performing<br />

employees who are<br />

empowered to make<br />

a difference.<br />

OUR CUSTOMERS<br />

AND PARTNERS<br />

Satisfied customers<br />

who reward us with<br />

their trust and loyalty,<br />

and partners who<br />

share our vision for<br />

responsible business.<br />

OUR COMMUNITIES<br />

Communities with<br />

longevity, strengthened<br />

through service.<br />

OUR ENVIRONMENT<br />

Doing our part to<br />

sustain the world’s<br />

resources.<br />

7

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