Tekstil Teknik November 2020

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76 PANORAMA Messe Frankfurt İstanbul Türk ihracatını arttırıyor Messe Frankfurt Istanbul pushes Turkish exports up TEKSTİL & TEKNİK | KASIM | NOVEMBER | <strong>2020</strong> 780 yıllık başarılı geçmişi ile dünya etkinlik sektörünün lider ve efsane kuruluşu Messe Frankfurt’un önemli bir parçası olan Messe Frankfurt İstanbul 20. Yılını kutluyor. As an important part of 780-year-old Messe Frankfurt, the leader and the legendary establishment of event organizing industry in the world, Messe Frankfurt Istanbul has been celebrating its 20th anniversary.
PANORAMA 77 With almost 800-year experience, Messe Frankfurt is the global leader in the fair organizing industry. Its portfolio of over 100 fairs in around 30 countries offers the exhibitors the opportunity to increase their international trade volume and discover the world’s most dynamic markets. The pandemic has caused a lot of cancellations or postponements in the schedules of the company. Messe Frankfurt İstanbul Genel Müdürü Tayfun Yardım Tayfun Yardım, General Manager of Messe Frankfurt Istanbul Representing Messe Frankfurt fairs in Turkey, Messe Frankfurt Istanbul has been successfully turning its 20th year. We conducted an exclusive interview with Tayfun Yardım, general manager of Messe Frankfurt Istanbul, to ask the effects of the pandemic, the prescription to the trade disturbances of the disease, the present situation of the industry, suggestions and recommendations for the exhibitors and visitors. He offered more in the talk. Would you start with furnishing us with the information about the foreign structure of Messe Frankfurt, a legendary fair organizing company which celebrates its almost 800th anniversary, in general and about the position of Messe Istanbul in particular? Messe Frankfurt is the largest fair, congress and event organizer of the world in its field. The company has been serving to 190 countries with its 30 affiliated companies employing 2,600 people. Our company, which organizes over 150 fairs of which more than half are in Germany, is a public establishment owned 60% by Frankfurt Municipality and 40% by Hessen State. Messe Frankfurt Istanbul International Fair Organization Ltd. was established in the year 2000. The main idea behind establishing a company in Turkey was to determine the Turkish market and to adopt the manufacturing areas. Our company has been striding to lead Turkish exporters to new markets. It gives us a special pride to see that the companies which we serve have been influential players in international markets and to contribute to the export volume of our country. Can you tell us the main headlines of the milestones of 20 years of Messe Frankfurt Istanbul? More than 3000 Turkish companies had the opportunity to exhibit their products and services and establish new business connections in our fairs organized for different sectors in 40 cities around the world for 20 years. We are proud to have successfully organized dozens of successful organizati- Yaklaşık 800 yıllık deneyime sahip olan Messe Frankfurt, fuar düzenleme endüstrisinde küresel liderdir. Yaklaşık 30 ülkede 100’den fazla fuardan oluşan portföyü, katılımcılara uluslararası ticaret hacimlerini artırma ve dünyanın en dinamik pazarlarını keşfetme fırsatı sunuyor. Pandemi, şirketin programlarında birçok iptal veya ertelemeye neden oldu. Türkiye’deki Messe Frankfurt fuarlarını temsil eden Messe Frankfurt İstanbul, 20. yılını başarıyla dolduruyor. Messe Frankfurt İstanbul Genel Müdürü Tayfun Yardım ile pandeminin etkilerini, hastalığın ticaret rahatsızlıklarına reçete, sektörün mevcut durumu, katılımcı ve ziyaretçilere öneri ve önerileri sormak için özel bir röportaj gerçekleştirdik. Röportajda daha fazlasını sundu. TEKSTİL & TEKNİK | KASIM | NOVEMBER | <strong>2020</strong>
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ISSN 2148-9254 KASIM NOVEMBER 2020
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4 Dijital pazarlama sınırları ka
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PANORAMA 7 In the second phase of t
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PANORAMA 11 muk. Dönüşüm ekonom
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DISCOVER ITS Differences FARKLARINI
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PANORAMA 15 of continuous innovatio
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Excellence in digital textile print
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PANORAMA 19 machines in operation.
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22 PANORAMA TEKSTİL & TEKNİK | KA
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Page 29 and 30: PANORAMA 27 go on their further tra
Page 31 and 32: EcoCompact HT Kumaş Boyama Makines
Page 33 and 34: PANORAMA 31 Production in line with
Page 40: 38 PANORAMA malzemelere yüksek hı
Page 44 and 45: 42 PANORAMA Mayer & Cie. Türkiye
Page 46 and 47: 44 PANORAMA The long-established Ge
Page 48 and 49: 46 PANORAMA Zorlu özel elyaflar i
Page 50: 48 Makinalarda tamir değil bakım!
Page 53 and 54: PANORAMA 51 thanks to their ever-la
Page 55 and 56: PANORAMA 53 40 million TL investmen
Page 57 and 58: Hayallerinizi ertelemeyin! 875 22 7
Page 59 and 60: PANORAMA 57 Investments have been c
Page 61 and 62: “İşi profesyonellerine bırakı
Page 63 and 64: PANORAMA 61 by our company. As a re
Page 66 and 67: 64 PANORAMA Efsane geri döndü Yen
Page 68 and 69: 66 İNCELEME TEKSTİL & TEKNİK | K
Page 70: 68 İNCELEME Besleme sıvısının
Page 73 and 74: İNCELEME 71 In common is the need
Page 76: 74 İNCELEME derece küçük hacim
Page 81 and 82: 22-26 JUNE / HAZİRAN TÜYAP FAIR C
Page 83 and 84: PANORAMA 81 its nearly 200,000-year
Page 86 and 87: 84 PANORAMA Pamuk Pazarı Esasları
Page 92: ESNEK KUMAŞ ESNEK ÜRETIM Düşük
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Tekstil Teknik November 2020

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