An Introduction to How to Execute & measure successful Email ...

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www.Hubspot.com
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An introduction to emAil mArketing
solutIoN
close the
marketing loop
closEd-loop mArkEtINg
the solution to achieving measurable roI from your email marketing
campaigns is to practice closed-loop marketing. Follow a contact from the
point of visiting your website through getting further engaged (viewing other
web pages, downloading resources, clicking on your emails) to her final
conversion into a customer. Implementing closed-loop marketing empowers
you to track leads from their initial channel through a first conversion all the
way to becoming a customer. such intelligence, in turn, enables you to identify
your most powerful marketing channels and assign clear value to each of
them. In this way, you will be able to measure the roI not only of your emails,
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but also of your other efforts, which might include social media and blogging.
close the loop between your
marketing initiatives. learn
about Hubspot’s closedloop
marketing system.
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