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An Introduction to How to Execute & measure successful Email ...

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26<br />

prospEcts<br />

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<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />

NEwslEttEr<br />

cus<strong>to</strong>mErs<br />

Newsletters are great not only for marketing <strong>to</strong> prospects, but also for nurturing your existing<br />

cus<strong>to</strong>mers with company news and events, product announcements and feedback requests.<br />

such ongoing communication will help you retain happy cus<strong>to</strong>mers and collect valuable insights<br />

about them. what are the tidbits of information they click on the most? can you upsell <strong>to</strong> them<br />

at all? don’t forget that your existing cus<strong>to</strong>mer base can also spread the word about your<br />

company and share resources that you publish with their network.

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