An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
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<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />
Here is an example of<br />
copyblogger’s email digest that<br />
includes links <strong>to</strong> important articles<br />
and short blurbs describing what<br />
the reader will learn about after<br />
they click.<br />
the digest’s design can be much<br />
simpler than that of newsletters.<br />
of course, you can build a few<br />
different versions and test which<br />
one receives more engagement<br />
from subscribers.<br />
like newsletters and based on the goal you’ve set for them, email digests can be sent <strong>to</strong><br />
different target audiences. One popular option is the blog digest which collects notifications<br />
about the articles you publish throughout a certain time frame and releases an email with the<br />
links. If you are blogging using Hubspot’s platform, your subscribers will have the opportunity <strong>to</strong><br />
set up this type of digest.
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