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4 AN INTRODUCTION TO EMAIL MARKETING by magdalena georgieva maggie georgieva is an inbound marketing manager at Hubspot responsible for creating new offers, including ebooks and webinars. she has previously helped with Hubspot’s email marketing program and the company’s landing page creation and optimization. maggie is a prolific marketing blogger and has also Share This Ebook! www.Hubspot.com An introduction to emAil mArketing written for publications like bostInnovation.com and The St. Petersburg Times. FOLLOw ME ON TwITTER @MGIEVA
5 CONTENTS Share This Ebook! www.Hubspot.com An introduction to emAil mArketing 5 EMAIL MARKETING CHALLENGES & SOLUTIONS /8 6 TYPES OF MARKETING EMAILS /21 9 EMAIL MARKETING METRICS /41 CONCLUSION & ADDITIONAL RESOURCES /52
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