An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
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<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />
<strong>Email</strong> marketing is a powerful channel but also one that presents many<br />
questions and difficulties. In their 2012 <strong>Email</strong> marketing benchmark,<br />
marketingsherpa surveyed 2,735 companies and asked them <strong>to</strong> rank the<br />
significance of 12 common email marketing challenges. In this chapter, we<br />
will focus on the <strong>to</strong>p five challenges and suggest some ideas through which<br />
you can address these issues.<br />
1<br />
Improving deliverability<br />
3<br />
Integrating email data with other<br />
data systems<br />
2<br />
growing & retaining subscribers<br />
Achieving measurable roI<br />
5<br />
4<br />
using email for<br />
funnel optimization
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