How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
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22 <strong>How</strong> <strong>to</strong> Create Killer FaCebooK ads<br />
how <strong>to</strong> Create Killer FaCebooK ads<br />
23<br />
CHAPTER 3<br />
ADVERTISING<br />
THROUGH<br />
SPONSORED<br />
STORIES<br />
“<br />
Sponsored s<strong>to</strong>ries increase the<br />
visibility of News Feed s<strong>to</strong>ries.<br />
”<br />
Sponsored s<strong>to</strong>ries are a relatively new addition <strong>to</strong> the marketing mix at<br />
<strong>Facebook</strong>. they allow you <strong>to</strong> amplify the effect of News Feed s<strong>to</strong>ries. <strong>How</strong><br />
exactly do they work?<br />
First, a person needs <strong>to</strong> engage with your real estate on <strong>Facebook</strong>: she<br />
might “like” your page or check in <strong>to</strong> a place, <strong>for</strong> instance.<br />
the activity shows up on her friends’ News Feed.<br />
with Sponsored S<strong>to</strong>ries, this activity also gets prominent display in the<br />
right-hand side of the News Feed of this person’s friends.<br />
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