How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
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26 <strong>How</strong> <strong>to</strong> Create Killer FaCebooK ads<br />
how <strong>to</strong> Create Killer FaCebooK ads<br />
27<br />
<strong>How</strong> <strong>to</strong> Design your Sponsored S<strong>to</strong>ry<br />
<strong>to</strong> design your Sponsored S<strong>to</strong>ry, choose the destination of the ad, then select<br />
the Sponsored S<strong>to</strong>ry radio but<strong>to</strong>n. If you have selected a place or an App as<br />
the destination, you will be able <strong>to</strong> choose the check-in s<strong>to</strong>ry or app s<strong>to</strong>ry,<br />
respectively. In the example below you see that the page Like S<strong>to</strong>ry is very<br />
simple with no copy, title, or pho<strong>to</strong> <strong>to</strong> select.<br />
In a Page Post s<strong>to</strong>ry, you are able <strong>to</strong> select which post <strong>to</strong> advertise as shown in the figure<br />
below. consider putting a special post up that you will choose <strong>to</strong> advertise in the page<br />
Share This Ebook! Share This Ebook!<br />
www.HUBSpot.coM www.HUBSpot.coM<br />
post s<strong>to</strong>ry.<br />
Now that you know how <strong>to</strong> set up the Sponsored S<strong>to</strong>ry, the question remains: why use<br />
a Sponsored S<strong>to</strong>ry? As <strong>Facebook</strong> explains, Sponsored S<strong>to</strong>ries can broaden the reach of<br />
actions your followers take. they can also be less expensive than traditional <strong>Facebook</strong><br />
ads. Build your campaign design and start split-testing <strong>to</strong> determine what the best vehicle<br />
is <strong>for</strong> your type of advertising.
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