Architektur Engineering Design - aed Stuttgart

Wolfgang Bauer
Chief executive of the Holy AG, Metzingen
In your opinion, how important is it to inform the broad public
about “good design”?
We consider informing the public about “good design” to be
very important. Thus, good examples, which also e.g. open up
new ways, can be presented to the public. Often a dialogue
develops and new impulses are created.
Do you think that good architecture and good design
consciously / unconsciously influence what people do in a
positive way?
We are of the opinion that a discriminating customer with an
awareness for brands and a relatively high standard of lifestyle,
also takes architecture as a criterium for good taste and thus
changes his actions accordingly. A modern and varied architectural
language, which also supports the identity of the brand,
shall preserve a unique ensemble of attractive buildings in
Metzingen.
The aed is committed to networking and presenting the different
disciplines from the fields of architecture, engineering and design.
Why is Holy AG an aed member?
The aed takes up what Holy AG pursues with the OUTLETCITY
METZINGEN, i.e. to further develop the design competence in
the region and to promote an awareness for it. The aed is an
ideal platform to develop ideas and approaches for co-operations
with network partners.
Metzingen is a good example for the whole of Germany. You
see fashion, design, architecture and a small Swabian town.
What do people take with them, besides bargains?
The success story of the OUTLETCITY METZINGEN shows that
an outlet which is highly attractive for customers can be built,
especially by integrating the town centre as well. And that
considerable positive synergy effects are created for all those
involved. Thus, customers have a shopping experience which
is integrated in the town centre with international brands,
cosmopolitan architecture and an attractive design.
What would you recommend young talents in fashion, design
and architecture?
Young talents should not let themselves be put off by the
current crisis, especially since good design, in my opinion,
stands out because it survives trends.