Research and analysis on sustainable tourism - Central Europe

1. Listen Territories: criteria <strong>and</strong> models 1
1.1. Criteria for the identification of target territories
The territories which will constitute the target areas of the LISTEN programme have to be 2 or, at
most, 3 territories for partner.
Target territories should have some of the following characteristics:
� Possibility of considering them as single units of <strong>analysis</strong>;
� Community destinations;
� Low degree of development or unexplored tourism potential;
� Presence of to-be-converted real estates.
1.1.1. Single units of <strong>analysis</strong>
Each target territory must have defined <strong>and</strong> clear borders <strong>and</strong> it has to be possible to consider it as a
single unit of <strong>analysis</strong>, for example a valley, a district, etc.
1.1.2. Community destinations
LISTEN target territory have to be characterized as a community destination, in which the economic
<strong>and</strong> environmental resources have to be hold by a plurality of different stakeholders, <strong>and</strong> not as a
corporate destination (Figure 2).
In fact, such contests are good backgrounds to apply efficient tools of governance, in order to define
strategic assets to improve the efficiency of the decision making process <strong>and</strong> to manage the division
of power <strong>and</strong> resources.
On the contrary, in the corporate destinations is quite wrong to talk about the definition of efficient
tools of governance, because the power is centralized in the h<strong>and</strong>s of a single business corporation,
which controls the resources <strong>and</strong> decide for themselves what activities to implement.
1 Chapter by PP2 Workgroup.
This project is implemented trough the CENTRAL EUROPE programme co-financed by ERDF
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