Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />
<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Test for Effective<br />
Brand as Symbol<br />
Should be easily recognizable.<br />
Should be familiar.<br />
Should elicit a consensual meaning among firm’s<br />
target market.<br />
Stimulus codeability<br />
Should evoke positive feelings.<br />
Memorable<br />
Meaningful<br />
Likeability<br />
Transferable<br />
Adaptable<br />
Protectible<br />
MAIN<br />
LOGO<br />
2008<br />
ALTERNATIVE<br />
LOGOS<br />
2008<br />
Brand Symbol<br />
Choice Criteria<br />
Kotler P. & Keller K., 2006, marketing Management, Pearson Prentice Hall, 12 th Edition, chapter 9.<br />
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