Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />
<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Gives protection<br />
Contain the product<br />
Be convenient<br />
Have display advantages<br />
Convey any brand image<br />
Be seasonable - when appropriate<br />
Packaging Labelling<br />
Package Graphics<br />
Package Safety<br />
Package Size<br />
Environmental Effects of Packaging<br />
Cost of Packaging<br />
Functions of<br />
the Package<br />
Contain and<br />
protect product<br />
Motivate<br />
brand choice<br />
PACKAGING<br />
Packaging Considerations<br />
Draw attention<br />
to brand<br />
Convey<br />
emotionality<br />
Break through<br />
competitive clutter<br />
Justify price<br />
and value<br />
Signify features<br />
and benefits<br />
Packaging<br />
Shimp T, <strong>2010</strong>, Advertising, Promotion and other Aspects of Marketing Communications, 8 th edition, South-Western, ch. 3.<br />
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