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Branding Bari 2010 Cleopatra Veloutsou 1

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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />

<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

What if you don’t register your<br />

symbol?<br />

Clorox started using the daisy as a symbol of<br />

purity, since September 2009.<br />

They registered the mark "consisting of a flower<br />

with yellow petals with orange shades appearing<br />

toward the center of the flower, green center, and<br />

black shadow surrounding the green center"<br />

They asked method to stop using the daisy in<br />

March <strong>2010</strong><br />

vote daisy - video<br />

Campaign from Method<br />

Play..<br />

Duff Beer<br />

From Simsons to…<br />

29

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