Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />
<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
KODAK<br />
ADIDAS<br />
BARILLA<br />
VOLVO<br />
GILLETTE<br />
MERCEDES<br />
NIKE<br />
NOKIA<br />
independent<br />
Quick identification<br />
Investment intensive<br />
Hard to copy<br />
Long term benefit<br />
competitive advantage<br />
Castellaneta Marina - Italy<br />
Kalidria originates from the<br />
union of the Greek KALOS<br />
(Κάλος=beautiful, nice) and<br />
Hydria (Υδρία=vase of water)<br />
Brand recogision<br />
descriptive<br />
Easy association<br />
Faster & cheaper<br />
Easy to copy<br />
Short term benefits<br />
Can become generic<br />
Dr. C. <strong>Veloutsou</strong> Thalasso SPA Resort & Hotel<br />
25
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