Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />
<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Happy 75th!<br />
10 years google..<br />
The “birthday” 27th September<br />
2008<br />
Values<br />
Values are enduring beliefs about what is good,<br />
desirable, or important.<br />
Values guide our behavior and are enduring.<br />
A value system is a person’s total set of values<br />
and their relative importance.<br />
How do we learn values?<br />
Hoyer, W.D., and D.J. MacInnis (2007), Consumer Behavior, 4th Edition, Houghton Mifflin, chapter 15<br />
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