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Branding Bari 2010 Cleopatra Veloutsou 1

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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />

<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Cola Turka 1/2<br />

Cola Turka is one soft drink brand which was<br />

launched in 2003 in Turkey<br />

Play…<br />

Opening Cola Turka Ads ... - COLA TURKA 2003 AÇILIS<br />

REKLAMI... - video<br />

Cola Turka 1/2<br />

Just after the launch of Cola Turka brand, USA<br />

entered Iraq in 2003….<br />

Play…<br />

Cola Turka - Yurtta Sulh Cihanda Sulh - video<br />

The slogan on the end of the commercial is:<br />

‘Peace at home, peace in the world’. This was said<br />

by Kemal Ataturk, reinforcing the product’s origin.<br />

The advertisement was banned a few days after its<br />

release<br />

Attitudes Toward Foreign<br />

Products<br />

High ethnocentric consumers: purchasing<br />

imported products is wrong because it hurts the<br />

domestic economy, causes loss of jobs, and is<br />

plainly unpatriotic.<br />

Low ethnocentric consumers: foreign products<br />

should be evaluated on their own merit, without<br />

regard for country-of-origin.<br />

55

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