Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />
<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Brands are at the heart of marketing and business<br />
strategy. Marketing is about decommoditising<br />
products. If a companies product is perceived to be<br />
the same as those of competitors, then consumers will<br />
be indifferent and will choose the cheapest or most<br />
accessible. Companies that are forced to compete on<br />
price rarely make satisfactory profits. The purpose of<br />
marketing is to create a preference for the companies<br />
brand. If customers perceive one brand as superior,<br />
then they will prefer it and pay more for it.<br />
The modern consumer is buying<br />
experiences rather than<br />
commodities<br />
Sirup with<br />
soda<br />
As consumers, we pay willingly price<br />
premiums on such common products as:<br />
Pure<br />
alcohol<br />
Tobacco<br />
3
![Le autorità portuali [modalità compatibilità]](https://img.yumpu.com/15203053/1/190x135/le-autorita-portuali-modalita-compatibilita.jpg?quality=85)
Change language