02.03.2013 Views

Branding Bari 2010 Cleopatra Veloutsou 1

Branding Bari 2010 Cleopatra Veloutsou 1

Branding Bari 2010 Cleopatra Veloutsou 1

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />

<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Dr. C. <strong>Veloutsou</strong><br />

Daleside Brewery in England makes<br />

a Duff beer - Duff sounds like<br />

'dubh', Irish for black; this is a 5%<br />

abv dark beer.<br />

Since 2006, Rodrigo Contreras,<br />

from Guadalajara, Mexico is setting<br />

up a business with the purpose of<br />

selling Duff beer. He managed to<br />

register the "Duff" trademark in<br />

Mexico.<br />

The gift shop of The Simpsons Ride<br />

at Universal Studios sells a canned<br />

energy drink designed to look like a<br />

Duff Beer can. The energy drink is<br />

also available on Amazon.com.<br />

Eleven 7-Eleven locations were<br />

converted to Kwik-E-Marts in 2007<br />

to promote the new Simpsons<br />

movie, and this is the one in<br />

Burbank, California. Not only did<br />

they change the name, but they're<br />

also selling Kwik-E-Mart products<br />

like Squishees and Krusty-O's.<br />

Reality!<br />

Wikipedia, accessed May 2009<br />

What are the associations linked<br />

with the brand symbols?<br />

30

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!