Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
Branding Bari 2010 Cleopatra Veloutsou 1
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<strong>Branding</strong> <strong>Bari</strong> <strong>2010</strong><br />
<strong>Cleopatra</strong> <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Dr. C. <strong>Veloutsou</strong><br />
Reassure that you know:<br />
What are your brand’s identifiers (colours,<br />
symbols, famous moments in brand’s history,<br />
product features, etc)<br />
How these brand identifiers work and interrelate to<br />
get attention<br />
Why specific identifiers are vital for the brand<br />
Trade Mark<br />
Trades Marks Act of 1994 enables registration of<br />
Smells<br />
Sounds<br />
Product shapes<br />
Packaging<br />
Brand names<br />
Logos<br />
A trademark or trade mark, identified by the<br />
symbols and ®<br />
What if you don’t register your<br />
symbol?<br />
Method was using the daisy as a symbol in the<br />
USA since 2004<br />
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