Branding Bari 2010 Cleopatra Veloutsou 1

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Branding Bari 2010 Cleopatra Veloutsou Dr. C. Veloutsou Dr. C. Veloutsou Dr. C. Veloutsou Jacob’s products are baked with care for your enjoyment. If If you are not completely satisfied, please return the product and its packaging to the relevant address. Your statutory rights are not affected. Identification Grading Description Product packaging, March 2008 Labeling Functions Packaging & Marketing Strategy Product re-launch Added value of packaging types Innovative packaging & competitive advantage Shape as an integral part of brand’s personality 40
Branding Bari 2010 Cleopatra Veloutsou Dr. C. Veloutsou Dr. C. Veloutsou Dr. C. Veloutsou Pure Good Clothing Carpets D Jobber, Principles and Practice of Marketing, © 2001 McGraw-Hill Intangibility a deed, performance or effort difficulty in evaluation use tangible cues benefits on nonownership Perishability consumption cannot be stored match supply and demand D Jobber, Principles and Practice of Marketing, © 2001 McGraw-Hill Machinery The physical goods—service continuum Service characteristics Pure Service Software design Marketing research Psychotherapy Characteristics of services Inseparability simultaneous production and consumption importance of service provider Variability standardization difficult selection, training and rewarding of staff evaluation systems use of reliable equipment The extended marketing mix for services Product Promotion People Price Physical evidence (ambience) Distribution (place) Process (transaction) 2 41
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Branding Bari 2010 Cleopatra Veloutsou 1

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