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AT-COUNTER A Walk On The Line Side...With COTY PRESTIGE Beauty Fashion Joined Robert Taylor And His Team To Branch In New York City And New Jersey Coty Prestige’s Robert Taylor, Senior Vice President Specialty Stores invited Beauty Fashion to branch at specialty stores in New York City and at the Short Hills Mall in New Jersey to celebrate the launches of several fragrances this fall. 8:30 A.M. Coty Prestige New York City, New York Before beginning the store tour, Beauty Fashion met with Coty Prestige executives at their corporate office in Manhattan. Mr. Taylor explained how the fragrances are presented in-store is dependent on “the work of a collective group of individuals here, both in marketing or sales. The philosophy of our company is ‘faster, further, freer.’ To be faster, go further, and think more freely. We lead by these values. We all collectively meet our goals, whether it’s a short-term or a long-term project.” He describes Coty Prestige as an “aggressive organization that is moving forward, whether it’s establishing our core brands from Calvin Klein to the ultra-prestige group as well as getting into the skincare and color business. We have a collective interest in moving forward and becoming first and foremost in the industry. We have one of the most powerful and unique brand portfolios in the industry.” Coty Prestige’s Robert Taylor “With such a broad portfolio,” Coty Prestige’s Ava Huang, Senior Vice President, Marketing, explained, “we look for where we see the most growth opportunities and what sort of stage the different brands are in their product life cycle. We manage in those terms because ultimately, it’s a business, and we’re looking for overall macro-growth. There are certain brands, such as Balenciaga Coty Prestige’s Ava Huang and Bottega Veneta that are DECEMBER 2011 / 20 / BEAUTY FASHION clearly smaller but have established Designers. We will incubate and/or nurture them for the long-term, so they can become classic or iconic brands within the fragrance category.” “We have large brands such as Calvin Klein, which has already transcended time in terms of the portfolio from its development in the 90s—the Eternity, Obsession and ck one years. How we continue to build on them while evolving the Euphoria franchise is very important to us.” “Celebrities play a very different role within our portfolio,” Ms. Huang continued. “They have their moments in the spotlight, and it is up to us to decide how best to capture that moment and whether it is possible to bring back that moment yet a second time.” She maintains that Coty’s motto, ‘faster, further, freer,’ “allows us to be very entrepreneurial and nimble, which is a Coty Prestige’s Doreen LaSala-Coll great part of our success. We have been able to build a very robust fragrance business and become leaders in the industry. There are also other areas that present tremendous opportunities for us, such as color cosmetics and skincare with Philosophy.” “The largest responsibility for my group is to take all of these prestige brands and raise their level,” Mr. Taylor shared. “We have Calvin Klein, which is basically a department store business and all of the ultraprestige Designer brands that the company keeps launching with many more on the table down the road. The specialty store business is very time-con- suming and intensive, but it is Coty Prestige’s Alicia Case very successful for Coty Prestige.” “PUIG and most importantly Prada [within that portfolio] is a very big part of the ultra-prestige business. Prada
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Page 1 and 2: BEAUTY FASHION ® www.beautyfashion
Page 3: Th e new feminine fragrance Catch m
Page 8 and 9: BEAUTY FASHION ® DECEMBER 2011 •
Page 10: EDiTORiAL LET THE HOLIDAY SEASON RO
Page 13 and 14: VILLAIN. THE FRAGRANCE FOR HIM AND
Page 16 and 17: PUBLISHER AND EDITOR JOHN G. LEDES
Page 18 and 19: THEBEAUTYBIZ INDUSTRY EAR Shiseido
Page 20: Antoinette Hamilton has been promot
Page 25 and 26: BEFORE AFTER Get that flawless reto
Page 27 and 28: SGD North America - 900 Third Avenu
Page 29 and 30: THE SPIRIT OF FEMININITY INTRODUCIN
Page 32 and 33: 8 7 2 1 5 9 6 4 3 Beauty Fashion’
Page 34 and 35: 8 3 5 5 6 1 2 9 4 7 Beauty Fashion
Page 36 and 37: Arcade Marketing’s Diane Crecca a
Page 38 and 39: AT-COUNTER GANT FRAGRANCE GOES GLOB
Page 40 and 41: THELATESTLAUNCHES ESTLAUNCHES SHADE
Page 42 and 43: THELATESTLAUNCHES H liday Gift Sets
Page 44 and 45: THELATESTLAUNCHES New male-centric
Page 46 and 47: REGIONALCORRESPONDENTS by Bernadett
Page 48 and 49: REGIONALCORRESPONDENTS by Toni M. L
Page 50 and 51: A Walk On The Line Side...With COTY
Page 52 and 53: Glamour held the 21 st edition of i
Page 54 and 55: MOVING FORWARD WITH CLINIQUE AT CEW
Page 56 and 57: Scentsory Perceptions (continued fr
Page 58 and 59: FOREIGNCORRESPONDENTS NOTES FROM PA
Page 60: ©2009 CHANEL ® , Inc. N°5 ® , T

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