FASHION®

THE FRAGRANCE FOUNDATION’S
2011 STATE OF THE INDUSTRY
(continued from page 39)
Despite a multitude of apps providing instantaneous access to information, Mr. Edwards said that consumers still
experience confusion when purchasing fragrances. He revealed that in 2011, there were 1,200 additions to the
fragrance market, compared to just 76 new launches in 1991. With this hearty number of introductions, he stated that
there is no doubt uncertainty exists for the average consumer. It is only further confounded by the various—and
largely inconsistent—terminologies used to describe scent. Mr. Edwards proposed that retailers must unite together to
create a common language that will educate customers and help them discover, and purchase, their ideal fragrance.
Coty’s Ruth Sutcliffe (2 nd l.) with Arcade Marketing’s Eric Dalbo, Debra Leipman-
Yale and Larry Berman
Arcade Marketing’s David Teets with Coty’s Laurie Welsh, Givaudan’s
Rose Eckert and Ms. Sutcliffe
SGD’s Peter Acerra and Schéhérazade Chamlou with Art Spiro of
Elizabeth Arden
While there has been an uptick in the personal care market, unemployment rates and general financial insecurity
do not lend themselves well for consumer spending, affirmed Ms. Franco. The current economic environment
continues to suppress consumer confidence, and looking ahead, she remained apprehensive. As consumers are
dipping into their savings for purchasing the necessities, little room is left for discretionary spending. “We see low
confidence levels with consumers. With affordable luxuries in the fragrance and beauty categories, there is a clash
between desire and ability to spend.” However, she acknowledged, “incentives and creative discounting will get
consumers in-store and online to purchasing. Customers will spend extra if they’re enticed.” BF
DECEMBER 2011 / 53 / BEAUTY FASHION
Symrise’s Jessica Wolf with Mark Knitowski of Victoria’s
Secret Beauty
IFF’s Julianne Pruett and Lorenzo Cavallaro (r.) with Dana Kline of
Fusion Brands
Gaia One’s Elizabeth Gaynes and Nick Graham (r.) with Cosimo
Policastro of Givaudan