EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

8352AC – Entrepreneurship and risk management
40 hours of contact – 4 US quarter credits - 6 ECTS credits
� Summary
The purpose of this course is to allow students to understand and master the different steps that are
necessary to develop a professional business plan about a project in the hospitality industry. These
steps rely on the application and integration of interdisciplinary concepts that have been learned in
previous classes (marketing, finance, strategy and operations). The course helps also to understand
the factors that favour the emergence of business opportunities and to analyze the risks associated
to these. It finally helps to develop some students‟ entrepreneurial capacities. The projects are
chosen by the students and defended in front of a jury made of investors, Bankers, coaches and
entrepreneurs.
� Objective
After having succeeded this course, students should have acquired the necessary competencies to
identify opportunities, analyze project risks in order to make a professional business plan in the
hospitality industry. They will know how to assess and develop their entrepreneurial capacities.
Upon completion of this course, students should be capable of:
� Generating, identifying and evaluating business opportunities in the hospitality industry;
� Making a financial plan and valuing a project;
� Making a business plan for a new business le plan;
� Defending a business plan;
� Analyzing and developing their own entrepreneurial capacity;
8353AC – Innovation and business intelligence
40 hours of contact – 4 US quarter credits - 6 ECTS credits
� Summary
During the course « Innovation and Business Intelligence» students will learn to identify new
business opportunities, to put into practice procedures for innovation and to create concepts. They
will use methods linked to structured creativity procedures (e.g.: brainstorming, prototyping,
immersion and role-playing), as well as techniques for creating monitoring units in the service of
innovation.
� Objective
Students will be capable of choosing standard group creativity tools and applying them. They will
know how to implement the techniques and methods specific to business intelligence with the
objective of promoting innovation and creativity within an enterprise.
Students should know how to:
� Apply techniques of innovation and creativity to create value within an organisation.
� Implement data-mining systems to collect data in order to develop innovation.
� Implement and manage a structured innovation process.
� Apply data-mining methods to identify business opportunities.