EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

Business Research Methods
45 hours of contact – 3 semester credits
� Summary
Statistical analysis can improve decision-making in many areas of management. While managers do
not have to be stats wizards they should at least be “statistically literate”, i.e. capable of
understanding and interpreting the results of statistical analyses and of selecting appropriate data
analysis techniques for a given decision-making situation. This course uses a “hands-on” approach
to business statistics and will enable you to carry out a broad range of statistical analyses on real
world data, interpret their results and present these results in a language that is intelligible to
managerial decision-makers.
Corporate Finance
60 hours of contact – 4 semester credits
� Summary
Most of the topics in this course are relevant to everyone in their day-to-day lives as well as to all
types of manager. Indeed, the course will help you to make better decisions about your own financial
matters and to understand in general terms how corporations make financial decisions and how
capital markets work: it provides a good foundation for the more advanced courses in finance.
Through problem sets, lectures, and readings, the student will learn the basic concepts and how to
apply them in implementing financial strategy. As the course progresses, new knowledge and skills
are integrated into a more sophisticated framework of financial understanding.
SEMESTER II – STRATEGY & LEADERSHIP
E-Commerce & E-Marketing
45 hours of contact – 3 semester credits
� Summary
This course explores the impact of technology and digital environments in the hospitality industry,
and critically appraises the role of e-commerce with an emphasis on customers and strategic
partners. It investigates the strategic use of hospitality information systems and associated
technologies (e.g. PMS, GDS, CRS) and the relationships/alliances with stakeholders in the
hospitality sector. Students explore how to critically appraise the role of the Internet, and other
technologies, on the marketing mix of hospitality products and services in creating value propositions
for customers and strategic opportunities and competitive advantage for organizations.