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EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

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CAPSTONE PROJECT - Master Business Project (MBP)<br />

180 hours of contact – 8 semester credits<br />

� Summary<br />

Stu<strong>de</strong>nts work in groups to complete a genuine business project. Groups plan, <strong>de</strong>velop, and execute<br />

either a professional consultancy report for a sponsor or a formal business plan for an innovative<br />

entrepreneurial concept. The aim is to place stu<strong>de</strong>nts within a professional situation that requires<br />

them to apply the diverse range of skills and knowledge they have gained from their MHA learning<br />

experience. Stu<strong>de</strong>nts adapt to the requirements of their <strong>de</strong>signated company and its project with the<br />

application of research methods, problem-solving techniques, analysis and synthesis skills, and<br />

professional presentation tools. Additionally, the project tests stu<strong>de</strong>nts‟ ability to communicate and<br />

negotiate with clients and colleagues. Stu<strong>de</strong>nts will gain a thorough un<strong>de</strong>rstanding of the<br />

complexities of real projects and the intricate interweaving of multiple business aspects such as<br />

market studies, distribution, social and human aspects, finance, and negotiation. During the project,<br />

stu<strong>de</strong>nts will be reporting directly to and be evaluated by their <strong>de</strong>signated company.<br />

<strong>EHL</strong> & INDUSTRY ACTIVITIES<br />

Distinguished Speakers & Conferences<br />

L‟<strong>Ecole</strong> hôtelière <strong>de</strong> <strong>Lausanne</strong>'s Distinguished Speaker Series offers the lea<strong>de</strong>rs of the international<br />

hospitality industry a unique opportunity to share their un<strong>de</strong>rstanding of the industry's current trends<br />

and challenges with stu<strong>de</strong>nts, alumni, and faculty. Distinguished Speakers inclu<strong>de</strong> CEOs,<br />

entrepreneurs, management consultants and other leading professionals from Europe, North<br />

America and Asia. Although most speakers tend to come from various hospitality sectors, including<br />

hotels, restaurants, airlines, consulting and gaming, <strong>EHL</strong> increasingly takes the opportunity to<br />

welcome distinguished speakers from a wi<strong>de</strong>r selection of related industries.<br />

Excursions<br />

The purpose of class trips is to expose stu<strong>de</strong>nts to the real world of the hospitality industry. Visits are<br />

ma<strong>de</strong> to businesses ranging from hotels and catering companies to finance and consultancy<br />

headquarters. During these trips, stu<strong>de</strong>nts will experience different cultures and educational<br />

procedures. Stu<strong>de</strong>nts have participated in many visits within Switzerland, but have also journeyed<br />

further to <strong>de</strong>stinations such as Paris, London, Dubai, Budapest, and Florence. Upon their return,<br />

stu<strong>de</strong>nts are usually required to present a project or an article to <strong>de</strong>monstrate the insights they have<br />

gained from the experience.

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